Spreads Leader Unilever Introduces Two New Recipes with Simple Ingredients

  Spreads Leader Unilever Introduces Two New Recipes with Simple Ingredients

'I Can't Believe It's Not Butter!® Deliciously Simple™' and 'Country Crock®
Simply Delicious™' to Debut at Food Network New York City Wine & Food Festival
Presented by FOOD & WINE

PR Newswire

ENGLEWOOD CLIFFS, N.J., Oct. 17, 2013

ENGLEWOOD CLIFFS, N.J., Oct. 17, 2013 /PRNewswire/ -- In response to growing
demand for foods with simple ingredients, Unilever USA announced the
introduction of two new spreads – I Can't Believe It's Not Butter!®
Deliciously Simple™ and Country Crock® Simply Delicious.™ The new products
are the company's first spreads to feature simplified recipes.

(Photo: http://photos.prnewswire.com/prnh/20131017/CG99823-a)

(Photo: http://photos.prnewswire.com/prnh/20131017/CG99823-b)

DELICIOUS TASTE AND REAL, SIMPLE INGREDIENTS
The new, rich and creamy spreads are a blend of simple ingredients such as
canola oil, nonfat yogurt, salt and natural flavors. With no artificial
preservatives and 0g trans fat per serving, I Can't Believe It's Not Butter!®
Deliciously Simple™ and Country Crock® Simply Delicious™ spreads have a
better-for-you nutritional profile than butter,* and a delicious taste people
expect from the makers of I Can't Believe It's Not Butter!® and Country
Crock.®

"Consumers are seeking foods with simpler ingredients, and it's our
responsibility as the global leader in the spreads category to listen and
respond to those needs," said Mike Faherty, Vice President Foods at Unilever
North America. "I Can't Believe It's Not Butter! Deliciously Simple and
Country Crock Simply Delicious offer consumers the simplified recipe they are
looking for, while delivering delicious flavor and adding richness to any
meal."

NEW PRODUCTS TO BE UNVEILED AT FOOD NETWORK NEW YORK CITY WINE & FOOD FESTIVAL
I Can't Believe It's Not Butter!® Deliciously Simple™ and Country Crock®
Simply Delicious™ spreads will debut at the 6th annual Food Network New York
City Wine & Food Festival presented by FOOD & WINE, October 17-20, 2013, with
thousands of culinary professionals, media and consumers alike to be among the
first to sample the new spreads. Throughout the culinary-packed weekend, the
spreads will be sampled at a variety of venues including a premium tasting
experience at the Festival's Grand Tasting presented by ShopRite and the
ABSOLUT Best Bloody Mary Brunch, hosted by the cast of Chopped.

The new spreads products will be featured in a host of both flavorful and
seasonal recipes including fluffy, delicious pancakes and baked spiced apples;
cranberry almond Brussels sprouts; and, rosemary and garlic grilled new
potatoes.

ALL THE TASTE WITH NUTRITIONAL BENEFITS
I Can't Believe It's Not Butter!® Deliciously Simple™ and Country Crock®
Simply Delicious™ are great-tasting, creamy spreads that add richness and
flavor to any meal – whether topping, baking or sauteing.  In addition to the
delicious taste and countless uses, I Can't Believe It's Not Butter!®
Deliciously Simple™ and Country Crock® Simply Delicious™ have a better
nutritional profile than butter – with 70 percent less saturated fat – because
they're made with a blend of vegetable oils.** The new spreads have no
artificial preservatives, no partially hydrogenated oils, 0g trans-fat per
serving, and are considered an excellent source of omega-3 ALA.**

"Consumers have shifted the way they think about 'healthier' eating habits,
and that includes choosing products made with simpler ingredients," said
nutrition expert, Bonnie Taub-Dix, RDN, CDN, and author of 'Read It Before You
Eat It.'  "Deliciously Simple and Simply Delicious are made with fewer
ingredients and have less saturated fat than butter, which makes them a
delicious, great-tasting option for use in the kitchen every day."

UPDATED PRODUCT PACKAGING
In addition to the new recipe, consumers will find I Can't Believe It's Not
Butter!® Deliciously Simple™ and Country Crock® Simply Delicious™ spreads in
new, rectangular containers that easily fit in the refrigerator and feature
images of some of the simple ingredients used to make the new products.

ABOUT UNILEVER SPREADS
I Can't Believe It's Not Butter!® Deliciously Simple™ and Country Crock®
Simply Delicious™ spreads will join the company's existing spreads portfolio,
including: I Can't Believe It's Not Butter!®, Country Crock,® Brummel &
Brown,® Promise® and Imperial.®

I Can't Believe It's Not Butter!® Deliciously Simple™ is available in a
12-ounce tub for a suggested retail priceof $3.19. Country Crock® Simply
Delicious™ is also available in a 12-ounce tub for a suggested retail price of
$2.39.

For more information, including recipes, cooking tips and nutrition, visit
www.countrycrock.com and www.icantbelieveitsnotbutter.com.

People can also engage with the brands on social media via:

  oFacebook at www.facebook.com/icantbelieveitsnotbutterUSA and
    www.facebook.com/countrycrock
  oTwitter at twitter.com/ICBINotButter and twitter.com/CountryCrock
  oPinterest at www.pinterest.com/countrycrock/

*One serving (1 Tbsp.) of I Can't Believe It's Not Butter!® Deliciously
Simple™ contacts 100 calories, 11g total fat, 2g saturated fat. One serving (1
Tbsp.) of Country Crock® Simply Delicious™ contacts 100 calories, 11g total
fat, 2g saturated fat. One serving (1 Tbsp.) of butter contains 100 calories,
11g total fat, 7g saturated fat (www.nal.usda.gov/fnic/foodcomp).
**A blend of canola oils. Contains 900mg of Omega-3 ALA per serving, which is
56% of the 1.6g daily value for ALA.

ABOUT FOOD NETWORK NEW YORK CITY WINE & FOOD FESTIVAL PRESENTED BY FOOD & WINE
The Food Network New York City Wine & Food Festival brings together the
world's greatest chefs, winemakers, spirits producers and personalities to
educate palates and entertain attendees in high style. To date, the Festival
has raised more than $6 million for the hunger-relief organizations Food Bank
For New York City and Share Our Strength's No Kid Hungry campaign.

ABOUT UNILEVER UNITED STATES, INC.
Unilever is one of the world's leading suppliers of Food, Home and Personal
Care products with sales in over 190 countries. Our products are present in
seven out of 10 homes globally and are used by over 2 billion people on a
daily basis. In the United Statesthe portfolio includes brand icons such as:
Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy,
Consort For Men, Country Crock, Degree, Dove personal care products, Good
Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike,
Knorr, Lever 2000, Lipton, MAGNUM, Motions, Nexxus, Noxzema, Pond's, Popsicle,
Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave,
tcb, TIGI, TRESemme and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of Companies. 

Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employsmore than 10,000 peopleinthe United States – generating
over $9 billion in sales in 2012. For more information, visit
www.unileverusa.com.

For more information or product images, please contact:
Haley Bakker-Arkema
GolinHarris on behalf of Unilever
(312) 729-4238
Hbakker-arkema@golinharris.com

© 2013 Unilever

SOURCE Unilever

Website: http://www.unileverusa.com
 
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