HUAWEI Selects Cypress’s TrueTouch Solutions To Implement Touchscreens in Four Smartphones

  HUAWEI Selects Cypress’s TrueTouch Solutions To Implement Touchscreens in
  Four Smartphones

Gen4 TrueTouch Controller Enables Industry’s Best Tracking of Gloved Fingers;
  Strong Customer Design Support Driving Broad Smartphone Adoption in China

Business Wire

SAN JOSE, Calif. -- October 17, 2013

Cypress Semiconductor Corp. (NASDAQ: CY) today announced that HUAWEI has
selected its TrueTouch^® controllers to drive the touchscreens in four HUAWEI
smartphones. Two of the models leverage a TrueTouch Gen4 controller to deliver
accurate navigation of the touchscreen even with thick gloves on, preventing
users from having to remove their gloves in cold-weather climates. Gen 4 also
delivers best-in-class touchscreen performance in the presence of electronic
noise from after-market chargers and displays that can render touchscreens
inoperable – a major problem plaguing the industry. Huawei selected Cypress
based on the strong design support offered by the TrueTouch team in China, as
well as for TrueTouch’s industry-leading performance and features.

The HUAWEI Ascend G700, A199 and Ascend G610 smartphones each use a Gen4
controller, while a Gen3 controller drives the Ascend G526 touchscreen. The
Gen4 family utilizes Cypress’s patented DualSense™ technology to execute both
self-capacitance and mutual-capacitance measurements in the same device, and
switch dynamically between the two in application. This ability enables glove
tracking, stylus support, face detection to avoid unintended touches when on a
call, and TrueTouch’s unrivaled water rejection capability.

"We’re pleased to have HUAWEI select TrueTouch to augment their reputation for
delivering high-quality smartphones with innovative features," said Shuo
Zhang, vice president of worldwide mobile sales at Cypress. “Demand for
smartphones in China is quickly growing, and the strong design support from
our dedicated team there has helped to quickly grow TrueTouch wins with a
broad range of emerging handset makers. We are honored to be the key
touchscreen controller provider to HUAWEI.”

Gen 4 delivers an array of technologies that competing solutions cannot match.
It is the world’s only controller family with built-in 10V Tx to drive the
touch panel at 10V. Because Signal to Noise Ratio (SNR) is directly
proportional to the voltage at which the panel is driven, this feature allows
Cypress to sense smaller signals than the competitors in the presence of high
noise sources.

Touch Leadership

Cypress’s touch-sensing portfolio is the industry’s broadest and most well
adopted, encompassing TrueTouch, CapSense^®, and TrackPad solutions. The
company’s IP portfolio is unmatched, including true, single-layer sensor
solutions for dramatically reduced touchscreen costs and self and mutual
capacitance sensing on the same chip that enables advanced features such as
waterproofing, proximity sensing, support for 1-mm stylus, and hover.

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity,
highest SNR, fastest refresh rates, lowest power consumption, and world’s best
accuracy and linearity. The flexible TrueTouch solution allows customers to
rapidly develop leading-edge solutions without having to buy turnkey modules.
They have a choice of using touch sensors (glass or film) and LCDs from
preferred partners, and can develop innovative mechanical designs ranging from
flat to curved surfaces of varying thickness. In addition, TrueTouch devices
offer Cypress’s legendary noise immunity with patented capacitive sensing
technology that enables flawless operation in noisy RF and LCD environments.
Additional TrueTouch information is available at touch.cypress.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense touch sensing,
TrueTouch touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, TrueTouch, PSoC, and CapSense are registered
trademarks and DualSense is a trademark of Cypress Semiconductor Corp. All
other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com