Holly Madison Launches Online Diet Program for New Moms Around the Globe

Holly Madison Launches Online Diet Program for New Moms Around the Globe 
Powered by eDiets With Personalized Nutrition Programs for Women
CLEARWATER, FL -- (Marketwired) -- 10/17/13 --  eDiets, a brand of As
Seen On TV, Inc. (OTCQB: ASTV) and the leading digital destination
for nutritional products and information, has partnered with TV
personality Holly Madison to launch an online diet for new moms and
other women seeking a sensible plan for weight loss or weight
management. Holly, who is a new mom herself, is best known for her
roles on the reality television series The Girls Next Door and
Holly's World, and for living a healthy lifestyle. The new Holly
Madison Diet offers delicious personalized meal plans and recipes
that are designed for maximum weight loss. Hosted on a proprietary
eDiets platform, the program provides custom tailored online plans
that are specific to each user's dietary needs, whether looking for
general weight loss, a healthy lifestyle while nursing, or hoping to
lose unwanted pounds after pregnancy.  
The Holly Madison Diet was developed with Holly's food preferences
and healthy lifestyle in mind. Holly's online diet offers a balance
of protein, carbohydrates and healthy fats to provide a comprehensive
weight loss and maintenance program. Holly's blog provides stories
from Holly, relevant health-related news and articles, and workout
regimens to keep users motivated and on target to reach their goals. 
The Holly Madison Diet also offers specific tips and guidelines for
pregnant women and new moms who want the best nutrition for
themselves and their babies. As a nursing mom, Holly knows it's the
quality of the calories that matter for breastfeeding women. Designed
by nutrition and weight loss experts, the Holly Madison Diet offers a
maintenance-level calorie approach that will help women lose weight
naturally as they continue to nurse. 
To accompany the Holly Madison Diet website, Holly will soon release
a mobile app allowing users to choose dishes that meet their specific
dietary guidelines, making it easy to eat out and stay on track. In
addition to the nutritional products already available on the eDiets
Shop, Holly plans to launch a series of Holly Madison Diet-branded
nutritional products and supplements such as smoothies and protein
"As a new mom who is consistently working and traveling, I needed a
revived lifestyle plan that would help keep my energy up and my
weight down," explains actress, producer, Las Vegas headliner, and
mother Holly Madison. "Like me, many women today find it difficult to
eat right when they are constantly on-the-go and pressed for time.
The Holly Madison Diet is designed to help women stay engaged,
energized and on-track to feel and look their best."  
"Eating right can be a challenge for busy women, but it's especially
important for new moms," says Registered Dietitian and eDiets' Chief
Nutritionist, Susan Burke March. "Eating the right foods will not
only help you lose the baby weight, but can also keep your energy
levels up and ensure proper nutrition for your baby."  
For more information and to sign up for the Holly Madison Diet,
visit: www.HollyMadisonDiet.com.  
About As Seen On TV
 As Seen On TV, Inc. (OTCQB: ASTV) is the leading
multichannel distributor of As Seen On TV products and serves up fun
for engaged consumers worldwide. Customers can find 1,500 products
from As Seen on TV in the areas of Household, Kitchen, Outdoor,
Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets,
DVDs, and Food. Celebrities and industry experts often endorse As
Seen On TV products for their inventive nature and utility. For more
information, please visit www.AsSeenOnTV.com or follow ASTV online at
http://facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and
eDiets.com, Inc., a brand of As Seen On TV, Inc., is an online who's
who of the hottest celebrity "slimmers" and world-renowned weight
loss experts. eDiets offers a variety of digital diet plans, and
nutritional products and supplements to help members take off the
pounds, improve their health, and get in shape. For more information,
please visit www.eDiets.com or follow eDiets online at
http://facebook.com/eDiets, @eDiets on Twitter and
About Holly Madison 
 Holly Madison is best known for starring in the
successful reality television series Holly's World, Holly Has A Baby,
and The Girls Next Door. She has conquered the Las Vegas stage with
headlining Planet Hollywood's Peepshow and has competed on Dancing
with the Stars. The former theater and psychology major has also made
guest appearances on iconic television shows such as CSI, Curb Your
Enthusiasm, Entourage, General Hospital, and movies such as Scary
Movie 4 and The House Bunny. Holly is in talks to star and produce an
upcoming show in Las Vegas.  
Forward-Looking Statements In accordance with the Private Securities
Litigation Reform Act of 1995, we caution you that, whether or not
expressly stated, certain statements made in this news release that
reflect management's expectations regarding future events and
economic performance are forward-looking in nature and, accordingly,
are subject to risks and uncertainties. This information is qualified
in its entirety by cautionary statements and risk factor disclosures
contained in the As Seen On TV, Inc. (the "Company") Securities and
Exchange Commission filings, including the Company's annual report on
Form 10-K for the fiscal year ended March 31, 2013. We caution
readers that certain important factors may have affected and could in
the future affect the Company's actual results and could cause the
Company's actual results for subsequent periods to differ materially
from those expressed in any forward-looking statement made by or on
behalf of the Company. 
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