Bling It On: UGG® Launches In-Store Swarovski® Crystal Customization

     Bling It On: UGG® Launches In-Store Swarovski® Crystal Customization

PR Newswire

NEW YORK, Oct. 17, 2013

NEW YORK, Oct. 17, 2013 /PRNewswire/ -- UGG^® is adding some bling to your
step! Beginning October 19^th, UGG fans will have a sparkling new way to show
their love for the UGG Classic Boot. Launching in select US stores, the
"Bling It On" program enables customers to customize their coveted UGG staples
through a selection of dazzling Swarovski crystal patterns and
statement-making designs.


"UGG customers are very engaged with the brand," said UGG Australia president
Connie Rishwain. "We're committed to rewarding that loyalty by giving our
customers a unique experience in our stores, and customizing their boots with
Swarovski is a great way to do that."

Swarovski Crystal Elements will be applied in stores to select UGG Australia
classic product, including Classic mini, short and tall boots across gender
and size ranges and on select loungewear and apparel (excluding toddler and
infant). The 'Bling It On' service will be performed in the store at time of
purchase by trained sales associates.

UGG fans can get creative with a choice of 79 designs, including letters and
numbers. Also available are hearts, stars, butterflies,skulls, smiley faces,
crowns, bows and paws, and the list goes on. Special location-inspired motifs
give UGG fans around the globe a chance to represent their favorite city. The
sparkling hibiscus flower, two-toned peace sign and "Aloha" celebrate the
expansion of the Hawaii store,a "Big Apple" inspired collection sets the tone
in New York City, a "Sin City" series dazzles the Vegas lovers and a Georgia
peach completes the assortment to introduce the new store location in

Pricing on applications range from $5.00 - $75.00.

The following US UGG Australia concept stores will be offering the 'Bling It
On' service:

  oMadison Avenue, New York, NY
  oMeatpacking, New York, NY
  oSoHo, New York, NY
  oUpper West Side, New York, NY
  oThe Westchester, White Plains, NY
  oAventura Mall, Miami, FL
  oLenox Square Mall, Atlanta, GA (opening 11.7.13)
  oMall of America, Bloomington, MN (opening 10.24.13)
  oCaesar's Palace, Las Vegas, NV
  oAmericana at Brand, Glendale, CA
  oFashion Valley Mall, San Diego, CA
  oSouth Coast Plaza, Costa Mesa, CA
  oSutter Street, San Francisco, CA
  oHonolulu Hyatt Regency, Honolulu, HI

UGG concept stores in Europe and Asia will be adding the "Bling It On" program
in November, and additional US locations will be doing so early in 2014.

About UGG Australia:

UGG^® Australia has built a reputation on luxury and comfort by using only the
finest materials in the world, employing the highest standards of
craftsmanship and delivering new and innovative styles well beyond the
original sheepskin boots and slippers. UGG Australia is recognized as a
premium lifestyle brand that offers footwear, apparel, outerwear, accessories
and handbagsand has grown to over $1 billion in sales. UGG Australia concept
stores offer the ultimate brand experience with over 70 stores worldwide
including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo,
Shanghai, Beijing and Moscow. UGG Australia operates on several social media
platforms including Twitter, Vine, Pinterest, in addition to a branded blog
entitled Plush Hour. In 2012 the brand exceeded two million fans on
Facebook. Every genuine UGG product is linked together by the unforgettable
sheepskin experience, and a feeling that is truly like nothing else.

About Swarovski:

Swarovski^®, known for adding "sparkle" to people's everyday lives, is the
premium brand for the finest crystals. For more than 100 years, the company
has been recognized for its pioneering spirit, its collaborations with
designers, and its responsible behavior. In its continuous effort to strive
for excellence and the highest standards of customer service, Swarovski has
created a comprehensive product and service offering that delivers distinctive
values to its customers.

About Deckers Outdoor Corporation

Deckers Outdoor Corporation is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for both
everyday casual lifestyle use and high performance activities. The Company's
portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®,
MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50
countries and territories through select department and specialty stores, 105
Company-owned and operated retail stores, and select online stores, including
Company-owned websites. Celebrating the 40^th anniversary of its founding in
2013, Deckers Outdoor has a history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers globally. For
more information, please visit

SOURCE UGG Australia

Contact: Emma Oldenkamp, UGG Australia, (O): 212.247.8552,
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