EnWave Announces Launch of Moon Cheese(R) via NutraDried LLP VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 10/17/13 -- EnWave Corporation (TSX VENTURE:ENW)(FRANKFURT:E4U) ("EnWave", or the "Company") announced today that NutraDried LLP ("NutraDried"), a joint partnership between the Company and Lucid Capital Management ("Lucid"), has officially begun the commercial launch of Moon Cheese(R), a healthy, crunchy, 100% natural cheese snack. Three varieties of Moon Cheese(R) (American Cheddar, Pepper Jack and Gouda) will initially be launched in up to 200 stores throughout two grocery store banners, Fred Meyer and Quality Food Centers ("QFC"). Both banners are owned by the Kroger Company ("Kroger"), the largest grocery store chain in the United States of America (the "U.S."). Launching Moon Cheese(R) in two of the most well-known grocery banners in the Pacific Northwest will provide NutraDried with the perfect opportunity to build brand awareness and test several in-store promotional plans. If retail sales are successful, NutraDried plans to pursue further shelf space at additional store locations in preparation for the expected delivery of a 100kw nutraREV(R) machine in Q1 calendar 2014, which is would increase production capacity by approximately five times if acquired. Kroger's grocery chain consists of just over 3,200 store locations nationwide. The healthy snacking trend continues to grow in North America as more and more consumers are becoming increasingly conscious about what they are putting in their bodies. There is also attention being paid to the consumption of artificial and genetically modified ingredients. Moon Cheese(R) consists only of 100% cheese, is gluten-free, high in calcium and a great source of protein. A single serving of Moon Cheese(R) offers 5 grams of protein and 13% of the recommended daily calcium intake. Furthermore, it is important to note that NutraDried is operated by the former key management of Brookside Foods, a North American confectionary company that was sold to Hershey Company in 2012. These key members have been responsible for the overall launch strategy, marketing and day-to-day operations of the company. They possess extensive industry experience and maintain existing grocery chain distribution relationships, both necessary for building sales of high-value retail food products such as Moon Cheese(R) in the U.S. market. In June 2013, NutraDried entered into a long-term, royalty-bearing Commercial License (the "License") to use EnWave's REV(TM) technology for the exclusive dehydration of 100% natural cheese products in the U.S. The license stipulates that NutraDried will pay a 5% royalty on all future revenue back to EnWave. Currently the percentage ownership of NutraDried remains 70% EnWave, 30% Lucid; however, Lucid has the option to buy-back up to 49% of the joint partnership until year end 2014. EnWave will always retain at least 51% of the joint partnership; therefore, 100% of NutraDried's future revenue will be consolidated into the Company's financial statements and the minority interest subsequently backed out. "NutraDried received very positive feedback for Moon Cheese(R) throughout the product approval process with Fred Meyer and QFC," stated Dr. Tim Durance, Chairman and Co-CEO of EnWave. "In addition to the attractive taste and texture, we believe that the high protein content, gluten-free aspect and superior calcium levels will set Moon Cheese(R) apart from competing snack items." "The use of EnWave's REV(TM) technology for the production of Moon Cheese(R) is very attractive from an economic standpoint," stated Mr. Rufino Dee, CFO at NutraDried LLP. "NutraDried should show growing revenues over the coming months and potentially ramp up sales significantly in 2014 once excess production capacity has been secured." About NutraDried LLP NutraDried LLP is a joint partnership owned by EnWave USA Corporation and Lucid Capital Management. EnWave USA Corporation was established as a subsidiary in the State of Delaware by EnWave Corporation to facilitate this partnership with Lucid. Lucid is part of the Wiebco Group of Companies controlled by the parent company Wiebco Investments Ltd., which is a private holding and management company controlled by J. Hugh Wiebe and his family. Mr. Wiebe has been a Director of EnWave Corporation since December 2010. Mr. Wiebe was formerly a shareholder and Chairman of the Board of Brookside. During his time with Brookside, Mr. Wiebe helped build a highly recognized national chocolate brand through an extensive U.S. retail distribution network. NutraDried LLP intends to develop and distribute numerous healthy snacking options throughout the U.S. over the coming years. By using EnWave's proprietary REV(TM) technology, they can produce all-natural products with attractive colors, excellent flavor and high nutritional content; characteristics valued by many consumers. About EnWave EnWave Corporation is a Vancouver-based industrial technology company developing commercial applications for its proprietary Radiant Energy Vacuum (REV(TM)) dehydration technology. In June 2013, Hormel Foods Corporation signed a royalty-bearing commercial license to use REV(TM) technology for the production of a number of products. Recently, EnWave formed a Limited Liability Partnership with Lucid Capital Management to develop, manufacture, market and sell all-natural cheese snack products in the United States. Also, the Company has licensed REV(TM) technology to a leading North American enzyme company to begin dehydrating a series of food-related enzymes for their Tier 1 customers. Lastly, the company licensed REV(TM) technology to Milne Fruit Products Inc in 2011, its first major U.S. customer, to support a launch of healthy berry snacks and powders across most major markets in North America. EnWave also has signed a commercial license with Napa Mountain Spice Company. EnWave has entered into a wide range of research and collaboration agreements with an expanding list of multinational companies, including Nestle, Kellogg's, Grupo Bimbo, Grimmway Farms, Ocean Spray Cranberries, Bonduelle, Cherry Central, Sun-Maid Growers, Gay Lea Foods and Merck. EnWave is introducing REV(TM) as a new dehydration standard in the food and biological material sectors: potentially faster and cheaper than freeze drying, with better end product quality than air drying or spray drying. EnWave currently has six REV(TM) platforms: commercial-scale nutraREV(R) and MIVAP(R) are used in the food industry to dry fruits, vegetables, meat, herbs and seafood quickly and at low-cost, while maintaining high levels of nutrition, taste, texture and colour. The Company is also developing powderREV(TM) for bulk dehydration of food cultures, probiotics and fine biochemicals such as enzymes; quantaREV(TM) for continuous, high-volume low-temperature drying of pastes, gels, liquids, or particulates; and bioREV(TM) and freezeREV(TM) as new methods to stabilize and dehydrate biopharmaceuticals such as vaccines and antibodies. More information about EnWave is available at www.enwave.net. EnWave Corporation Dr. Tim Durance, Chairman & Co-CEO Safe Harbour for Forward-Looking Information Statements: This press release may contain forward-looking information based on management's expectations, estimates and projections. All statements that address expectations or projections about the future, including statements about the Company's strategy for growth, product development, market position, expected expenditures, and the expected synergies following the closing are forward-looking statements. All third party references to market information in this release are not guaranteed to be accurate as the Company did not conduct the original primary research. These statements are not a guarantee of future performance and involve a number of risks, uncertainties and assumptions. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Contacts: EnWave Corporation Mr. John McNicol President & Co-CEO (604) 601-8524 email@example.com EnWave Corporation Mr. Brent Charleton Vice President, Corporate Affairs (778) 378-9616 firstname.lastname@example.org
EnWave Announces Launch of Moon Cheese(R) via NutraDried LLP
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