Outsell's and Saatchi & Saatchi's Toyota Campaign Wins Gold W3 Award and Platinum Summit Marketing Effectiveness Award

Outsell's and Saatchi & Saatchi's Toyota Campaign Wins Gold W3 Award and 
Platinum Summit Marketing Effectiveness Award 
2013 Toyota RAV4 Launch Integrated Marketing Campaign Takes Home Two
Prestigious Industry Awards 
MINNEAPOLIS, MN -- (Marketwired) -- 10/16/13 --   Outsell
(www.outsell.com), a digital marketing Software-as-a-Service (SaaS)
company that is transforming the way automotive brands engage with
consumers, announced today that along with agency partner Saatchi &
Saatchi, has won a Gold 2013 W3Award and a Platinum Summit Marketing
Effectiveness Award for the 2013 Toyota RAV4 launch campaign. 
Outsell and Saatchi & Saatchi's 2013 Toyota RAV4 launch campaign
received a 2013 W3 Gold Award for Email Marketing Campaign in the
Automotive category. The Winners of The 2013 W3 Awards were announced
in September by the International Academy of the Visual Arts and were
chosen from over 4,000 entries. The W3 Awards honors outstanding
Websites, Web Marketing, Web Video, & Mobile Apps created by some of
the best interactive agencies, designers, and creators worldwide. 
The Platinum 2013 Summit Marketing Effectiveness Award was recently
presented to Outsell and Saatchi & Saatchi for Integrated/Mixed
Media/Ad Campaign category for the 2013 Toyota RAV4 launch. The
Toyota launch campaign came in second place from 812 total entries.  
"The design and launch of the Toyota campaign was a collaborative
effort by the talented teams at Saatchi & Saatchi and Outsell, and we
congratulate everyone involved," said Mike Wethington, President &
CEO, Outsell LLC. "The campaign produced impressive results and is
proof that an integrated cross-channel digital marketing campaign is
one of the most powerful mechanisms for a brand to increase customer
awareness and drive sales." 
2013 Toyota RAV4 Launch Campaign
 The all new 2013 Toyota RAV4 was
about to launch and Saatchi & Saatchi and Outsell were tasked to
create awareness, encourage test drives and drive sales for the 164
participating Toyota dealers across North America. For several months
prior to the launch, RAV4 teaser emails were sent via each dealer's
sales database in order to gather behavioral data and measure RAV4
interest. The subsequent launch campaign consisted of 3 main
elements:  


 
--  Targeted initial em
ail - an introductory email was sent to create
    launch awareness and drive traffic to the RAV4 microsite.
--  Custom RAV4 microsite - consumers could review valuable RAV4 content
    and were encouraged to schedule a test-drive and browse the dealer's
    inventory.
--  Targeted follow-up email - was sent to the consumers who engaged with
    the initial email or visited the microsite.

  
The overall goal was to create a dialog with interested consumers and
close the deal on a new RAV4. The results were impressive: over
56,000 consumers interacted with the RAV4 launch emails/microsite,
generating approximately $6.1 million in RAV4 sales revenue for the
participating dealers.* To view examples of the award-winning
campaign emails and microsite, please visit:
http://dsdealer.com/styles/rav4-launch/ 
W3 Awards 
 The W3 Awards honors creative excellence on the Web, and
recognizes the creative and marketing professionals behind award
winning Websites, Web Video and Online Marketing programs. Simply
put, the W3 is the first major Web competition to be accessible to
the biggest agencies, the smallest firms, and everyone in between.
Small firms are as likely to win as Fortune 500 companies and
international agencies.  
The W3 Awards is sanctioned and judged by the International Academy
of the Visual Arts, an invitation-only body consisting of top-tier
professionals from a "Who's Who" of acclaimed media, advertising, and
marketing firms. Please visit www.iavisarts.org for a full member
list and additional information. For more information about the W3
Awards and to see a complete list of winners please visit
www.w3award.com. 
The Summit Marketing Effectiveness (MEA) Award
 The Summit Marketing
Effectiveness (MEA) Award recognizes and rewards companies for
innovative and leading-edge creative work that uses strategy and
results-based effectiveness to create solutions in today's
marketplace.  
The business of advertising is about creatively and effectively
executing a client's goal yet, advertising firms face a number of
barriers in reaching the end result. The Summit MEA offers firms an
opportunity to demonstrate how they have overcome barriers and
achieved objectives. 
Winners of the Marketing Effectiveness Award benefit from the
prestige associated with Summit International Awards. SIA stands
apart by offering a truly competitive environment where entries are
judged alongside each other by a professional jury. SIA makes its
competitions affordable and accessible to the industry, and offers
streamlined Internet submissions and a friendly, knowledgeable
customer service staff. Companies from all over the world invest
their promotional dollars for the opportunity to be recognized as a
Summit International Award winner. 
For more information about the Summit Marketing Effectiveness Awards
and to see a complete list of winners, please visit
http://www.summitawards.com/3-awards/marketing-effectiveness-award 
About Outsell LLC
 Outsell (www.outsell.com) is a digital marketing
Software-as-a-Service (SaaS) company that is transforming the way
automotive brands engage with consumers. Recognized by Inc. magazine
as one of the fastest-growing companies in America, the company's
award-winning Digital Engagement Platform enables its clients to
engage with consumers in an analytics-driven, brand-consistent manner
from the national to local level. Outsell drives measurable
incremental sales for five of the top automobile manufacturers in
North America. 
*To calculate linked sales revenue, Outsell / Saatchi & Saatchi
looked at individuals who interacted with the campaign and
subsequently purchased a new RAV4 from a participating dealer.
Revenue was calculated based on the price paid to the dealer for each
RAV4 sale. 
Media Contact
Kerry Metzdorf
Big Swing Communications
kerry@big-swing.com 
978-463-2575 
 
 
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