MARC USA Hires Jerry Thompson from Ketchum to Expand PR Discipline
PITTSBURGH, Oct. 16, 2013
PITTSBURGH, Oct. 16, 2013 /PRNewswire/ --Fast growing independent marketing
and advertising agency MARC USA announced that it is expanding its Public
Relations capability with the hire of veteran industry leader Jerry Thompson,
who is joining the agency in the newly created position of EVP Director of
Public Relations. He comes to MARC from Ketchum Public Relations, where most
recently he led Ketchum Energy, the agency's global energy industry consulting
"PR is a critical part of every client engagement for us today," explained
Michele Fabrizi, President and CEO of MARC USA. "Day one, Jerry will have an
impact on our ability to provide senior leadership to our clients and results
driven, integrated solutions. We also believe his deep experience in the
energy and tech sectors will help us expand our business in these fast
Joining MARC USA is a homecoming for Thompson, a Pittsburgh native who led
Ketchum's Pittsburgh office for four years, during which it won six PRSA
Silver Anvil awards. He moved to Atlanta to lead the agency's work for The
Home Depot account and then launched Ketchum Energy, the agency's global
network of consultants working across the energy industry spectrum.
"MARC is one of the very few agencies to have fully broken down the marketing
discipline silos to provide clients with seamless solutions across all
channels," noted Thompson. "Clients want – and need – to take advantage of the
full range of earned, owned, shared and paid media. There is immense
opportunity to align MARC's behavioral science strategic approach and strong
retail focus with engagement efforts across the stakeholder spectrum. I'm
looking forward to helping MARC and its clients fully leverage the value of
integrated marketing communications for business, reputation and brand
management in today's rapidly changing marketplace."
MARC USA provides PR capabilities to such clients as Rite Aid, Pennsylvania
Lottery, Lanxess, Cooper Tire and Rubber, DePaul University, Carle Foundation
Hospital and Capital Blue Cross among others. Its PR practice has grown to 15
employees and includes an expanding Social Media offering. Thompson will have
oversight for the agency's PR capabilities and will be a member of the
agency's senior leadership team. He will report to Ms. Fabrizi.
"We are committed to building and investing to make our PR capability an even
more vital part of our overall offering," said Ms. Fabrizi. "Hiring Jerry
takes us to a new level."
A highly awarded and seasoned PR executive, Mr. Thompson has counseled a wide
range of blue chip clients including VISITFLORIDA, NextEra Energy, FedEx,
Delta Airlines, Celanese, Mitsubishi Nuclear, Georgia-Pacific, Husqvarna,
Olympic paint and stain, Irwin Tools, Alcoa and Heinz. In addition to his
experience in the high growth energy and tech sectors, he has strong
background in consumer packaged goods, chemicals, tourism, food, associations
and home improvement products and services.
Prior to his long tenure at Ketchum, Thompson was VP of Marketing for the
Steel Recycling Institute and worked at Burson-Marsteller, another global PR
firm. He holds a B.S. in Communication and Journalism from Indiana State
University, and his work has been recognized with various industry awards
including three PRSA Silver Anvils and one Bronze Anvil.
About MARC USA (www.marcusa.com)
MARC USA is a national full-service integrated marketing communications firm
known for creating game-changing business solutions through big ideas, insight
and the creative application of new technology. With offices in Chicago, Miami
and Pittsburgh, 200 employees and more than $320 million in annual billings,
it is one of the largest independent agencies in the country. Services include
advertising, strategic planning, research, public relations, social marketing,
media planning and buying, interactive marketing, direct and customer
relationship marketing and sales promotion.
SOURCE MARC USA
Contact: Toni Lee 203-761-1292 (office)/203-246-7524 (cell)
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