The EveryDrop™ Water Filter: Fresh, Fast and Filtered Water at the Speed of Life™

 The EveryDrop™ Water Filter: Fresh, Fast and Filtered Water at the Speed of
                                    Life™

At home or on the go--the EveryDrop™ Water Filter accommodates any busy life

PR Newswire

BENTON HARBOR, Mich., Oct. 16, 2013

BENTON HARBOR, Mich., Oct. 16, 2013 /PRNewswire/ --Whether you are at home or
on the go, you need a water filter that is as active as you are. Imagine
being able to filter water at the pace of your faucet* anywhere and into any
container that works best for your hectic schedule. Now, Whirlpool® Water
offers fresh filtered water at the speed of life™ with the EveryDrop™ Water
Filter.

(Logo: http://photos.prnewswire.com/prnh/20131016/DE98741LOGO)

The EveryDrop™ Water Filter can filter one gallon in just two minutes, that's
five times faster than leading brand water filtration pitchers**. Furthermore,
the EveryDrop™ Water Filterhas a capacity of 60 gallons, 50% more water with
one single filter—that's 20 extra gallons of purified water for you before you
need to replace the filter! As an added bonus, with the filtering power of one
EveryDrop™ Water Filter, you can save 450 plastic water bottles*** from the
landfill.

Fast and fresh-tasting water is usually taken for granted, until you actually
need it. The EveryDrop™ Water Filter is versatile, so your family can enjoy
the taste of filtered water at home with coffee or tea, cleaning fruits and
veggies, and when used for cooking or making ice cubes. Pets can enjoy
freshly-filtered water too as you can easily fill water bowls. Sleek in
design, but small enough to travel; the portable EveryDrop™ Water Filter is
perfect for those constantly on-the-go – bringing you fresh-tasting, filtered
water at home, the gym, office, hotel, airport or dorm room.

"Whirlpool® Water is continuously researching and pioneering innovative ways
to ensure consumers and their families are drinking and cooking with the very
best water possible," said Bridget Battistone, senior brand manager,
Whirlpool® Water. "Now, with the creation of EveryDrop™, consumers and
families have the ability to take advantage of fast, fresh and filtered
water—wherever their busy lives take them."

The large capacity micro contaminant filter reduces unpleasant chlorine taste
and odor from your drinking water. Now, everyone anywhere can enjoy delicious,
freshly-filtered water at the speed of life™. Make the choice to live well for
yourself and provide it to your family and taste the difference in 'every
drop' with the EveryDrop™ Water Filter.

The EveryDrop™ Water Filter starter kit includes, 1 EveryDrop™ Water Filter, 1
protective travel case, 1 micro contaminant replacement filter. It is
available in blue or white for $19.99 at select retailers nationwide. 

About EveryDrop Brand
EveryDrop is the revolutionary new water filtration brand developed by
Whirlpool® Water. For over 100 years, American families have relied on
Whirlpool Corporation as a trusted name in home appliances and consumer
solutions. This trust across the nation has kept us connected to our customers
and supported our ability to design new innovations to help further improve
your family's everyday life. Now, our Whirlpool® Water experts proudly present
the revolutionary EveryDrop Water Filter. Its fast flow filtration technology
and compact, contoured shape make it perfect at-home and on-the-go water
filter. The EveryDrop Water Filter will simplify your life and revolutionize
where, when and how fast you enjoy freshly filtered, great-tasting water.
Discover the EveryDrop water filter at www.everydropwater.com. Find us on
Facebook at https://www.facebook.com/EveryDropWater and Twitter at
https://twitter.com/everydropwater.

*At moderate faucet flow rate
**Based on manufacturer's disclosed capacities
***16.9 oz water bottle

SOURCE Whirlpool Corporation

Website: http://www.whirlpoolcorp.com
Contact: Monica Clark, Whirlpool Corporation, 269.923.7405,
media@whirlpool.com; or Tiffany Briggs, Ketchum for Whirlpool®, 312.228.6874,
Tiffany.Briggs@ketchum.com