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Sprint and Zettics to Speak on Data Monetization at TM Forum’s Digital Disruption Conference in San Jose

  Sprint and Zettics to Speak on Data Monetization at TM Forum’s Digital
  Disruption Conference in San Jose

    Kevin McGinnis, vice president of Product Development & Technology for
  Pinsight Media+ at Sprint, joins John Gillespie, senior vice president of
Zettics, to deliver opening keynote for the Customer Engagement and Analytics
                                    Forum

TM Forum Digital Disruption 2013

Business Wire

CONCORD, Mass. -- October 16, 2013

Zettics, Inc.:

What

TM Forum’s Digital Disruption 2013 conference brings together key players and
innovators in the digital ecosystem to focus on the challenges and
opportunities being faced by service providers and their partners, including
the use of advanced data analytics to improve customer engagement and increase
revenues. The conference is happening October 28 to 31 at the San Jose McEnery
Convention Center in San Jose, California.

At Digital Disruption 2013, Kevin McGinnis, vice president, Product
Development & Technology for Pinsight Media+ at Sprint, will share a stage
with John Gillespie, senior vice president at Zettics, to deliver the opening
keynote for the Customer Engagement and Analytics Forum. This session will
explore how operators can successfully monetize data and generate meaningful
revenues in a privacy-compliant manner.

In particular, this presentation will discuss what third parties are asking
for and what is practical given the operator’s current operating and
regulatory environment.The presentation will identify what key sources of
information deliver the highest revenue potential and explain how to develop a
successful business development and sales channel.

Through Pinsight Media+, Sprint is an early adopter of data monetization
services and will share best practices and winning strategies at the upcoming
TM Forum event. Kevin McGinnis, vice president, Product Development &
Technology for Pinsight Media+ at Sprint, added, “We launched Pinsight Media+
just over one year ago. Sprint’s strong customer base and unlimited network
offering delivers industry leading engagement for advertisers who have a
strong demand for custom campaigns, targeting and insights. To meet this
demand, Sprint continues to develop and partner to bring the best in class
solutions for mobile advertising to the market. Zettics has been a key
relationship of ours in this effort and I look forward to discussing our
success with them and to sharing real insights on data monetization at Digital
Disruption later this month.”

Who

Kevin McGinnis, vice president, Product Development & Technology for Pinsight
Media+, Sprint

Kevin McGinnis is VP of Product Development & Technology for Pinsight Media+
at Sprint. In his role, he manages all aspects of development, technology
planning and operations for the emerging market focus of advertising,
analytics and commerce for Pinsight Media+.

In the two years prior to his current role, Kevin led the Product Platforms &
Services organization at Sprint where he was responsible for developing and
delivering product lines, ranging from core services like voice and messaging
to emerging products like mobile security, entertainment, and mobile commerce.
For more than 18 years at Sprint, Kevin has worked in a multitude of functions
and various stages of new and emerging businesses – long distance, Internet,
wireless and wireline. This range of experience has established Kevin as a
thought leader in the wireless industry.

Kevin graduated from the University of Kansas with a BA in Organizational
Communication. He currently serves on the KU Center for Entrepreneurship Board
of Advisors and the Digital Sandbox KC Board of Advisors. He also serves as a
member of the Board of Directors for KCNext, the Technology Council of Greater
Kansas City. Follow him on Twitter @mcginnis_k for topics ranging from mobile,
product and entrepreneurship to KU sports, sociology and being the father of
teenage daughters.

John Gillespie, SVP Global Sales and Business Development, Zettics

John Gillespie is SVP Global Sales and Business Development for Zettics, with
more than 25 years of experience delivering complex solutions to the
Telecommunications and Enterprise sectors, including almost 10 years of big
data analytics experience.

Prior to running sales and business development for Zettics, John was at IBM
based in Shanghai, China where he served as the Global General Manager for the
Communications Sector (Telecommunications, Media and Energy and Utilities) Big
Data Organization. Prior to IBM, John spent many years at Netezza as the
General Manager of their Telecommunications Division before their acquisition
by IBM. At Netezza, John expanded the Asia Pacific team from 4 to 50 people,
grew the customer base from 6 to 75 network operators, and delivered analytics
solutions to 7 of the top 10 network operators worldwide. Prior to Netezza,
John also held senior executive roles at NextPoint Networks (acquired by
Genband), nCUBE (acquired by Arris) and Sequent (acquired by IBM).

When

Tuesday, October 29, 2013
Customer Engagement and Analytics Forum
2:00 p.m.: Keynote and Audience with an Executive: Successfully Generate Real
Revenue from Customer Information: A Sprint Case Study

Where

TM Forum’s Digital Disruption 2013
(http://events.tmforum.org/digital-disruption-2013/)
San Jose Convention Center
San Jose, California

About Zettics, Inc.

Zettics is the leader in big data analytics for operators, delivering
immediate, actionable insights on subscriber behavior. These insights deliver
360° understanding of data consumption, enabling operators to extract greater
value from their networks. Operators that choose Zettics generate new
revenues, improve customer satisfaction, and reduce costs.

Zettics’ patented technology powers a suite of analytics solutions for data
monetization, marketing, customer care, and network business units. Operators
are already using Zettics to monetize data with third parties, enrich their
CRM systems, identify network abuse, analyze pricing plans, enhance
advertising offers, reduce churn, improve customer care, forecast usage
growth, and more.

Zettics is deployed with leading operators in the world, processing trillions
of records monthly. Zettics has offices worldwide and its investors include
North Bridge Venture Partners, Voyager Capital, Steamboat Ventures, Emergence
Capital, and Excelestar Ventures.

For more information on Zettics, visitwww.zettics.com.

Contact:

Zettics, Inc.
Carol Clavin, +1 425-246-9049
carol@zettics.com