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P&G and NFL Cornerback Charles “Peanut” Tillman Urge Early Detection as Best Defense in the Fight Against Breast Cancer

  P&G and NFL Cornerback Charles “Peanut” Tillman Urge Early Detection as Best
  Defense in the Fight Against Breast Cancer

   P&G, the National Breast Cancer Foundation and Charles “Peanut” Tillman
Encourage Women AND Men to Spread the Message of Early Detection and Create a
                      Breast Cancer Early Detection Plan

Business Wire

CINCINNATI -- October 16, 2013

The Procter & Gamble Company (NYSE:PG) and the National Breast Cancer
Foundation, Inc. (NBCF) today announced the launch of the P&G Breast Cancer
Awareness campaign to educate not only women, but also the men in their lives,
about the importance of early detection. Because statistically one in eight
women will be diagnosed with breast cancer in her lifetime, P&G and the NBCF
are encouraging men to motivate the women in their lives to do what’s best for
their team by conducting regular self exams, scheduling regular medical exams
and creating an early detection plan. If breast cancer is detected in the
early (localized) stage, the five-year survival rate is 98 percent^1.
According to the American Cancer Society, routine breast self-exams and a
predetermined early detection plan are the most powerful tools in the fight
against breast cancer, and save thousands of lives every year^2. To help
spread this message of early detection, P&G has partnered with Chicago Bears
Cornerback Charles “Peanut” Tillman, whose grandmother is a breast cancer
survivor.

“When one member of the team is down – whether it’s in football or a family –
the whole team suffers,” said Tillman. “When my grandmother was diagnosed with
breast cancer in 2001, we rallied around her and tackled the disease as a
team. I’m happy to say that because of early detection, my grandma is still
here today and key player on our family team. If we can save one life by
spreading the simple message about the life-saving value of having and
following through on an early-detection plan, then we have succeeded.”

On Tuesday, October 22, P&G will lead the charge on encouraging men and women
everywhere to spread the message of early detection and create an early
detection plan by hosting the P&G Best Defense Day of Action alongside the
Chicago Bears at Halas Hall in Lake Forest, Ill. More than one hundred select
local residents, media and social influencers will have the opportunity to
tour the newly redesigned facility, learn about the importance of early
detection from NBCF experts, and receive the tools to help them create their
own early detection plan.

There is good news. According to the American Cancer Society’s 2013 Annual
Report^3, death rates due to breast cancer continue to decline. However, while
breast cancer rates are lower among non-Caucasian women, death rates are
higher among African American and Latina women. In fact, every hour and a half
a Latina woman dies of breast cancer in the United States^4.

P&G’s Long-standing Breast Cancer Awareness Commitment
Now in its sixth year of partnering with the National Breast Cancer
Foundation, P&G continues its commitment to early detection awareness and
breast cancer education by proudly supporting the NBCF’s mission to save lives
through early detection and provide mammograms to those in need. Since 2008,
P&G has donated more than $2.1 million to the NBCF, including a $500,000
donation in 2013.

“I was diagnosed with breast cancer 33 years ago, but I’m alive today thanks
to early detection,” said Janelle Hail, NBCF Founder & CEO. “That’s why this
year’s P&G ‘Best Defense’ campaign is so important to women across
America.Early detection of breast cancer is our best defense, and through the
generous support of P&G, NBCF will be able to save lives by providing
mammograms and early detection services for women in need.”

Consumers who wish to support the NBCF directly, can make a secure donation at
http://nbcf.org/breast-cancer-donations?pg.

P&G’s commitment to early detection starts from within, and employees who are
survivors themselves are helping save lives by spreading the message of early
detection. They are featured in the P&GbrandSAVER® coupon booklet (distributed
Sunday, September 29); will be rallying discussion and action in social media;
and their powerful and inspiring stories will be profiled on
www.facebook.com/pgeveryday and www.pgeveryday.com/bca.

For additional campaign information and to learn how to participate in the
Best Defense Day of Action, go to www.pgeveryday.com/bca visit Facebook at
www.facebook.com/pgeveryday; follow the campaign on Twitter @pgeveryday; and
participate in the Twitter party on October 22 at 3 p.m. ET, #PGBestDefense.
To learn more about the importance of early detection in the fight against
breast cancer, visit www.nbcf.org.

About the National Breast Cancer Foundation
Recognized as one of the leading breast cancer organizations in the world, the
National Breast Cancer Foundation’s (NBCF) mission is to save lives through
early detection and to provide mammograms for those in need. A recipient of
Charity Navigator’s highest 4-star rating for eight years, NBCF provides women
“Help for Today…Hope for Tomorrow®” through its National Mammography Program,
Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and
breast cancer research programs. For more information, please visit
www.nbcf.org.

About Procter & Gamble
P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.

_______________________________________
^1 National Cancer Institute
^2 American Cancer Society: (American Cancer Society, 2011)
http://www.cancer.org/Cancer/BreastCancer/DetailedGuide/breast-cancer-detection
^3 American Cancer Society: (American Cancer Society, 2013)
http://www.cancer.org/Research/CancerFactsFigures/index
^4 National Cancer Institute

Contact:

Procter & Gamble
Monica Sakamoto, 513-983-9037
Sakamoto.m@pg.com
or
Citizen Paine for P&G
Sara Sloan, 949-809-6856
sara.sloan@citizenrelations.com
 
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