Katy Perry Roars as the Newest COVERGIRL

  Katy Perry Roars as the Newest COVERGIRL

Perry joins the COVERGIRL family prior to new album launch, PRISM, on October
                                    22^nd

Business Wire

HUNT VALLEY, Md. -- October 16, 2013

As a brand that’s all about strength, confidence and individuality, COVERGIRL
believes in every woman’s right to reinvent, improvise, and seize the
beautiful opportunities in life to make some noise! So it’s fitting that the
new face of the beauty brand that comes ready to “roar” is none other than the
fun-loving and fiercely talented music star Katy Perry. Bringing her passion,
playfulness, and bold style sensibility to the COVERGIRL family of talents,
Katy is partnering with the brand to delight beauty aficionados and music fans
alike when her first cosmetics campaign debuts in the spring of 2014.

Bringing her passion, playfulness, and bold style sensibility to the COVERGIRL
family of talents, Ka ...

Bringing her passion, playfulness, and bold style sensibility to the COVERGIRL
family of talents, Katy is partnering with the brand to delight beauty
aficionados and music fans alike when her first cosmetics campaign debuts in
the spring of 2014. (Photo: Business Wire)

On the verge of releasing her third album, PRISM, on October 22^nd, Perry
remains more committed than ever to making powerful pop music infused with her
characteristic honesty, accessibility, and sense of humour. “In addition to
music, I’ve always considered makeup to be a powerful creative avenue of
self-expression for me,” said Perry. “I’m honoured to partner with COVERGIRL
and share more colours and textures of my approach to beauty to inspire my
audience.”

“Katy is an amazingly talented singer, songwriter, and performer who has
always kept an open heart and been an ‘open book’ in communicating and
connecting with her fans,” said Esi Eggleston Bracey, VP and General Manager,
COVERGIRL Cosmetics. “Never afraid to express emotion, strength, vulnerability
or independence, Katy is the embodiment of a true COVERGIRL – someone we root
for, identify with, and get inspiration from. We have been admirers of her
music and her style for a long time, and are looking forward to a beautiful
journey together.”

Known for being innovative and irreverent in her style choices, #COVERGIRLKaty
has rocked looks that have ranged from retro pinup to anime space princess to
queen of the jungle, so it’s fitting that in her forthcoming campaign work
with COVERGIRL, she’ll be showing off a breadth of bold new beauty looks with
products developed by the brand’s Global Creative Director Pat McGrath.

Since its introduction in 1961, the COVERGIRL brand has been a pioneer in
providing women with the makeup tools needed to rock their everydaycover
moments.The long list of famous COVERGIRLs has included Christie Brinkley,
Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The
current roster of COVERGIRLS includes such pop culture icons as Sofia Vergara,
Queen Latifah, P!nk, and Ellen DeGeneres, as well as rising stars Becky G,
NERVO, and Janelle Monáe.

Visit COVERGIRL.ca for more information on COVERGIRL’s extensive lineup of
products for women of every age. Join the COVERworld and find out all the
latest on:

  *Facebook.com/COVERGIRL
  *Twitter.com/COVERGIRL
  *Instagram.com/COVERGIRL
  *YouTube.com/COVERGIRL
  *Pinterest.com/COVERGIRLxo
  *covergirl.tumblr.com
  *#COVERGIRLKaty
  *@COVERGIRL on Vine

About Procter & Gamble

P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.

About Katy Perry

Katy Perry cemented her status as a best-selling superstar with the global
success of her second studio album,Teenage Dream, which debuted at #1 in 8
countries and spent over two years on Billboard's Top 200 album saleschart.
She became the only female artist to have 5 #1 singles from one album on the
Billboard Hot 100 chart ("California Gurls," "Teenage Dream," "Firework,"
"E.T." and "Last Friday Night"). The special edition,TeenageDream: The
Complete Confection, added "Part of Me" and "Wide Awake" to Katy's list of
nine Top 40 chart-toppers (dating back to her multi-platinum debut album,
2008'sOne of the Boys, which generated four hit singles:"I Kissed A Girl,"
"Hot N Cold," "Thinking of You" and "Waking Up In Vegas"). "Roar," the first
single from her forthcoming new album,PRISM, became Katy's 10th #1 Top 40
track after debuting at #1 on iTunes in 68countries with 557,024 downloads in
its first week of release, the biggest digital song sales week of 2013.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131016006461/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50730548&lang=en

Contact:

MSLGROUP
Chloe John, 416-847-1325
chloe.john@mslgroup.com
or
Alyssa Haw, 416-847-1318
alyssa.haw@mslgroup.com
 
Press spacebar to pause and continue. Press esc to stop.