Phizzle Partners With GoodData to Provide Customized On-Demand Business Intelligence and Analytics to Measure Fan Engagement

Phizzle Partners With GoodData to Provide Customized On-Demand Business 
Intelligence and Analytics to Measure Fan Engagement 
Marketing Automation Platform Delivers Unmatched Actionable Data to
Sports Teams, Entertainment Venues and Retail Brands 
SAN FRANCISCO, CA -- (Marketwired) -- 10/16/13 --  Phizzle, Inc., the
fan-centric marketing automation technology provider, today announces
a strategic partnership with GoodData(R), the leader in cloud
business intelligence, to deliver micro-targeted fan engagement
analysis and dashboard visualizations on Phizzle's marketing
automation platform.  
Delivering a "best in breed" business intelligence solution to sports
teams, entertainment venues and retail brands, the partnership
provides a self-service analytic solution to Phizzle's roster of over
800 clients that is flexible, highly scalable and leverages fan
engagement data to maximize ROI on digital marketing campaigns.
Sentiment analysis, campaign feedback and detailed reporting are now
pushed to the Phizzle Platform, offering clients a never-before-seen
profile of a fan from massive amounts of data acquired over multiple
social networks, point of sale systems, mobile interactions, email
communications and ticket purchases.  
"The Phizzle Platform captures an enormous amount of valuable data
for our customers and we do it very well," said Stephen Goldberg, VP
of Engineering at Phizzle. "That said, data without context is
useless and data is king. We selected GoodData as our strategic
partner for BI to provide critical insights needed to optimize
efficiency and strategic decision-making across organizations. The
most value we can deliver to our customers is the ability to make
their fans happier and deliver a never-before-seen profile of a fan.
Phizzle's giving them everything they need to catalyze deeper
relationships."  
More often than not, "big BI" software solutions are almost
impossible to modify without help from IT and support staff. In
contrast, Phizzle's cloud-based platform delivers the advanced
functionality of traditional solutions, along with unprecedented
self-service capabilities, allowing clients to easily access and
analyzes real-time information at their discretion. By embedding
"Powered By GoodData" into the Phizzle Platform, Phizzle satisfies
the need for brands to easily monitor, analyze and respond more
effectively through an enterprise-caliber BI solution.  
"We are enthusiastic to be partnering with Phizzle to jointly create
a greater opportunity for Phizzle's customers to use analytics to
drive value for digital marketing initiatives," said Roman Stanek,
founder and CEO, GoodData. "With GoodData's Powered By product,
Phizzle is able to swiftly transform its data insights into immediate
advantage and to innovate on the most scalable, secure and
customer-oriented cloud BI solution in existence."  
About GoodData: 
GoodData is the only cloud-based business intelligence platform that
enables more than 20,000 global companies to unlock the power of
their data, get fast answers to business-critical questions, easily
integrate, analyze, visualize and share data, and build a culture of
innovation. GoodData is headquartered in San Francisco and is backed
by Andreessen Horowitz, Fidelity Growth Partners, General Catalyst
Partners, Next World Capital, Tenaya Capital, TOTVS SA, and Windcrest
Partners. For more information, read our blog, visit our website and
follow @gooddata on Twitter. 
Copyright2013 GoodData Corporation. All rights reserved. GoodData is
a trademark of GoodData Corporation in the United States and other
jurisdictions. Other names used herein may be trademarks of their
respective owners. 
About Phizzle:  
Phizzle, the fan-centric marketing automation provider, powers more
than 8,000 mobile, social and digital campaigns every day. The
Phizzle Platform is designed to enhance relationships between brands
and their fans by providing business intelligence data to digital
marketers to determine actionable strategies to enhance the fan
experience.  
With over 35 million fans having engaged with Phizzle's FanCentric(R)
technology, real-time analytics provide brands the ability to track
fans' experiences and behaviors on all digital, social and retail
channels, driving results, revenue and retention.  
For more information about the Phizzle Platform which is currently in
beta, please visit Phizzle at www.phizzle.com or call 1-877-PHIZZLE
(744-9953). Like us on Facebook www.facebook.com/phizzleinc and
follow us on Twitter @phizzle. 
Copyright2011 Phizzle, Inc. All rights reserved. Phizzle is a
trademark of Phizzle, Inc. in the United States and other
jurisdictions. Other names used herein may be trademarks of their
respective owners. 
Media Contacts 
Beth Trier 
Phizzle 
btrier@phizzle.com 
415-285-6147