Banco do Brasil and MAPFRE Group Win the 2013 Pitney Bowes Personal
Connections ECHO Award
CHICAGO -- October 15, 2013
Pitney Bowes Inc. (NYSE:PBI) and the Direct Marketing Association (DMA) have
awarded MAPFRE Insurance Brazil, one of the companies of Banco do Brasil (BB)
and MAPFRE Group, and their partner DirectOne Brazil with the 2013 Personal
Connections ECHO Award. The award was presented to MAPFRE Insurance today
during the 2013 DMA Conference in Chicago, Illinois.
With 6,000 employees, BB and MAPFRE Group offers a full range of insurance
products to more than 25 million consumers.
The winning marketing program that secured the win for MAPFRE Insurance
created a customer engagement dashboard that brought together insurers and
insurance brokers on the same platform. The customer engagement platform
shared all customer touch points and was used to optimize customer
communications, reduce costs and improve efficiencies. It also speeded
customer service resolution and sales processes by providing transparency to
the insurers and brokers together. The results included 30 percent growth in
contract renewals year over year, 80 percent reduction in Welcome Kit delivery
time, 45 percent reduction in postage costs, and a 50 percent reduction in
customer service calls.
“Congratulations to MAPFRE Insurance for their outstanding results and ECHO
win,” said Jenny Abreu, Director, Awards and Recognition Programs at the DMA.
“And, kudos to our sponsor Pitney Bowes who makes it possible to bring cutting
edge examples of marketing success to the forefront during the ECHO awards.”
In 2012, Microsoft’s Enterprise Customer Care program was awarded the
Inaugural Pitney Bowes Personal Connections ECHO Award.
The ECHOs are judged by client-side marketers, agency account directors, and
senior creative professionals. ECHO judges select the biggest and best ideas,
the most creative use of response-based direct marketing strategies, and the
finest executions. Judges assess campaigns based on strategy, creativity, and
results. Each year, more than 1,000 marketers and agencies enter the
About the Direct Marketing Association
The Direct Marketing Association (www.thedma.org) is the world’s largest trade
association dedicated to advancing and protecting responsible data-driven
marketing. Founded in 1917, DMA represents thousands of companies and
nonprofit organizations that use and support data-driven marketing practices
In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct
marketing, which accounts for 52.7 percent of all ad expenditures in the
United States. Measured against total US sales, these advertising expenditures
generated approximately $2.05 trillion in incremental sales. In 2012, direct
marketing accounted for 8.7 percent of total US gross domestic product and
produces1.3 million direct marketing employees in the US. Their collective
sales efforts directly support 7.9 million other jobs, accounting for a total
of 9.2 million US jobs.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size and large firms
that help them connect with customers to build loyalty and grow revenue. Many
of the company’s solutions are delivered on open platforms to best organize,
analyze and apply both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional mail and call
center communications in its solution mix along with digital channel messaging
for the Web, email and mobile applications. Pitney Bowes: Every connection is
a new opportunity™. www.pb.com.
Photos/Multimedia Gallery Available:
Carol Wallace, 203-351-6974
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