Hollywood Post Alliance Honors Avid With the Charles S. Swartz Award

  Hollywood Post Alliance Honors Avid With the Charles S. Swartz Award

The preeminent post production organization will honor Avid for a heritage of
                          outstanding contributions

Business Wire

BURLINGTON, Mass. -- October 16, 2013

Avid® (NASDAQ: AVID) and The Hollywood Post Alliance® (HPA) – the trade
association for the post production community – have announced that Avid will
receive the 2013 Charles S. Swartz Award for Outstanding Contribution in the
Field of Post Production. The HPA will present the honor during the 8th Annual
HPA Awards, which takes place on the evening of November 7^th, 2013 at the
Skirball Cultural Center in Los Angeles, CA. Louis Hernandez, Jr, President
and CEO of Avid, will accept the award on behalf of the company.

Leon Silverman, President of the HPA, commented on the award, “From its
founding days to the present, Avid has not only helped to lead our industry’s
transition to new, powerful digital creative tools, but has also expanded the
creative image and sound post production palette in a way that has
fundamentally enabled new creative abilities. Building on their strong
heritage of innovation, it is exciting to see Avid’s ongoing dedication to our

Recognized as a leading provider of audio and video technology for media
organizations and content creators, Avid’s tools and products are widely used
by creative and media professionals around the world to make, distribute and
monetize content. Avid led the revolution in non-linear editing over 25 years
ago, irrevocably changing the way that creative projects were finished.
Unveiling a prototype of their first non-linear editing system – the avid/I –
at the 1988 NAB, within just a few years Avid’s category-defining products
began to dethrone traditional film editing. Non-linear digital editing came to
be the predominant standard, and the company has continually exerted its
influence through its extensive R&D, development of IP, and expansion into
audio production, broadcast, and live sound. The company’s products have been
recognized with numerous industry and technology awards, including two Oscars®
a Grammy®, and 14 Emmys®. The company holds over 200 patents.

Avid continues to develop crucial new technologies, and is at the forefront of
helping an industry in rapid change, continually move forward. In September,
the company announced “Avid Everywhere,” its vision to connect creative
professionals and media organizations with their audiences in a more powerful,
efficient, collaborative, and profitable way. In a major move to broaden
collaboration across its community of customers and industry partners, the
company also announced the creation of the Avid Customer Association, a
comprehensive initiative designed to provide essential strategic leadership to
the media industry, collaborate with key industry leaders and visionaries, and
deepen relationships between the company and its customers.

Hernandez said of the award, “We are deeply honored to receive this award, and
are especially proud to be recognized by the HPA, the voice of the post
community. The post production industry has always been a source of innovation
and inspiration. From the beginning, Avid has had deep roots within this
community, and we are dedicated to being your trusted partner long into the

The award was named in honor of the late Charles S. Swartz, who led the
Entertainment Technology Center at the University of Southern California from
2002 until 2006, helping to build it into the industry’s premier test bed for
new digital cinema technologies. Charles was a member of the Hollywood Post
Alliance Board of Directors until his passing in 2007. The Charles S. Swartz
Award is not bestowed every year, but rather only as worthy recipients are
identified. Silverman concluded, “The mission of the Charles S Swartz Award is
to recognize those efforts that have had profound and global impact on post
production. Avid, throughout its 25-plus year history, has impacted our post
production community so significantly that they indeed exemplify the meaning
of this Award and so honor the memory of our friend and colleague Charles

The HPA Awards were designed to draw attention to the creative work being done
in post production by companies and individuals. During the upcoming event in
November, awards will be presented in 13 craft categories, as well as special
awards, including the Charles S. Swartz Award, a Judges Award for Creativity &
Innovation and the Engineering Excellence Award. Nominees for the craft
categories as well as a number of special award winners were announced
earlier. The list is available here http://bit.ly/17OZiMd. Tickets for the HPA
Awards are available now and can be purchased online at www.hpaawards.net. For
further information about tickets or the Awards Show call HPA at 213.614.0860
or write to info@hpaawards.net.

About the Hollywood Post Alliance®

Hollywood Post Alliance (HPA) serves the professional community of businesses
and individuals who provide expertise, support, tools and the infrastructure
for the creation and finishing of motion pictures, television, commercials,
digital media and other dynamic media content.

About the HPA® Awards

The HPA Awards were created to foster awareness of post production, promote
creative and technical excellence, recognize the achievements of post
production talent, and build involvement in the Hollywood Post Alliance. The
HPA Awards will be presented with generous support from Sponsors: Foundation
members: Dolby, Company 3, Deluxe, EFILM, Encore; Premier sponsor NAB Show;
Bronze Sponsor Sohonet; Brand Sponsor NVIDIA and Supporting Sponsors.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
and comprehensive media platform connecting content creation with
collaboration, asset protection, distribution and consumption for the most
listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or
subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, Avid Everywhere, the
Avid logo, Interplay, and ISIS are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or other
countries. The Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid products. All other
trademarks are the property of their respective owners.


Lisa Kilborn, 978-640-3230
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