Frogger jumps to new heights for the Idaho Lottery

WINNIPEG, Oct. 16, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard 
Banknote") is pleased to announce the successful launch of the Idaho Lottery's 
new $5 instant game-Frogger! With a 56% sell-through in just seven weeks and a 
five-week sales index of 206, this instant ticket is jumping over sales 
records and hitting new heights, earning more than $1.6 million for the 
Lottery during its first seven weeks on the market. 
Since signing a new two-year contract with the Lottery in May 2013, Pollard 
Banknote has risen to the challenge of creating this winning ticket by 
combining the brand equity of the classic Frogger video arcade game with an 
extended play format and whimsical ticket art. Featuring a QR code that gives 
players the chance to have even more fun by playing the interactive game 
online, the Frogger instant ticket has proven to be extremely popular with 
Idaho players. 
"Frogger the Scratch Game(TM) in Idaho has been overwhelmingly successful with 
our players," said Jeff Anderson, Idaho Lottery Director. "The enduring brand 
equity of Frogger has allowed it to become the best-selling $5 Scratch Game in 
Idaho Lottery history. This is a great start to our relationship with Pollard 
Banknote and we look forward to building on this momentum." 
"This is our first Frogger instant ticket launched at the $5 price point, and 
the sales success in Idaho is a true testament to the brand equity of this 
classic game," said Sina Aiello, Vice President, Marketing, Pollard Banknote. 
She added, "We are very excited that this popular game with extended play has 
appealed to the Idaho Lottery and its players who enjoy high-profile brands 
and fun, eye-catching ticket art." 
The mission of the Idaho Lottery is to responsibly provide entertaining games 
with a high degree of integrity to maximize the dividends for public schools 
and the State's permanent buildings. Historically, dividends generated by the 
Idaho Lottery have been shared by Idaho's Public School Building Account and 
the Permanent Building Fund. Since the Lottery's inception in 1989, it has 
sold over $2.5 billion in products, awarded nearly $1.5 billion in prizes to 
players, returned more than $148 million in retail commissions, and 
distributed more than $600 million in Lottery dividends to state public 
schools and buildings. 
About Pollard Banknote Limited 
Pollard Banknote Limited is one of the world's leading full-service lottery 
vendors and is a major supplier to North America's charitable gaming industry. 
The company manufactures instant lottery tickets and provides related 
programming, design, and marketing support. As well, Pollard Banknote 
manufactures pull-tab tickets and bingo paper, and supplies lottery management 
services (including warehousing and distribution). Established in 1907, 
Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% 
by public shareholders and currently serves more than 50 lotteries worldwide, 
including some of the largest and most respected lotteries in the United 
States, Canada, Europe, Asia, and Central and South America. For more 
information, please visit our website at 
About Konami Group 
Konami Digital Entertainment, Inc. is a leading developer, publisher and 
manufacturer of electronic entertainment properties. Konami's titles include 
the popular franchises METAL GEAR SOLID, Silent Hill, DanceDanceRevolution and 
Castlevania, among other top sellers. The latest information about Konami can 
be found on the Web at KONAMI CORPORATION is a publicly traded 
company based in Tokyo, Japan with subsidiary offices, Konami Digital 
Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in 
the United States and Konami Digital Entertainment B.V. in Windsor, UK. KONAMI 
CORPORATION is traded in the United States on the New York Stock Exchange 
under the ticker symbol KNM. Details of the products published by Konami can 
be found at 
Forward-looking Statements 
Certain statements in this press release may constitute "forward-looking" 
statements and information, which involve known and unknown risks, 
uncertainties, and other factors that may cause actual results, performance, 
or achievements to be materially different from any future results, 
performance, or achievements expressed or implied by such forward-looking 
statements. When used in this document, such statements include such words as 
"may," "will," "expect," "believe," "plan," and other similar terminology. 
These statements reflect management's current expectations regarding future 
events and operating performance and speak only as of the date of this 
document. There should not be an expectation that such information will in all 
circumstances be updated, supplemented, or revised whether as a result of new 
information, changing circumstances, future events, or otherwise.

SOURCE  Pollard Banknote Limited 
Pollard Banknote Limited Sina Aiello Vice President, Marketing Telephone: 
(204) 474-2323 
Konami Digital Entertainment Brandon Cox Senior Manager, Public Relations 
Telephone: (310) 220-8674 
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CO: Pollard Banknote Limited
ST: Manitoba
-0- Oct/16/2013 15:18 GMT
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