Paul Shaffer from 'The Late Show with David Letterman', Adoptive Pet Owners and Their Shelter Pets Featured in New "Meet My

 Paul Shaffer from 'The Late Show with David Letterman', Adoptive Pet Owners
  and Their Shelter Pets Featured in New "Meet My Shelter Pet" Online Videos

October is National Adopt a Shelter Dog Month

PR Newswire

NEW YORK, Oct. 16, 2013

NEW YORK, Oct. 16, 2013 /PRNewswire/ --  Today, the Ad Council, The Humane
Society of the United States and Maddie's Fund^® in partnership with Halo Pet
Foundation, released an online video series called "Meet My Shelter Pet" to
showcase the unique bonds between shelter pets and their adoptive owners and
remind viewers that there are thousands of amazing shelter pets ready to meet
them. Launched to coincide with National Adopt a Shelter Dog Month, one of the
videos features legendary music man and David Letterman band leader, Paul
Shaffer, with his daughter Victoria showing off the lovable personalities of
their four adopted dogs, Riley, Jake, Echo and Rue.

To view the multimedia assets associated with this release, please click:

(Photo: )

"Everybody should have a shelter dog. It's good for the soul," said Paul
Shaffer. "All four of our dogs have been absolute gems. Why would you want to
do anything else but rescue a pet?"

The videos are part of The Shelter Pet Project, a public service advertising
(PSA) campaign that for four years has helped to positively change the
perception of shelter pets, with euthanasia rates declining by10 percent
during the campaign's time period. Despite these gains, however, 2.7 million
healthy and treatable pets are still losing their lives in shelters each year.
The Shelter Pet Project's goal is to bring that number down to zero.

Wayne Pacelle, president and CEO of The HSUS said: "We know that Paul and
Victoria's online video for The Shelter Pet Project will inspire more people
to rescue a shelter pet. That outcome will be music to our ears, and to every
shelter director in America."

"You must watch these videos from The Shelter Pet Project-- they will touch
your heart in a powerfully positive, uplifting way! The Halo Pet Foundation is
honored to support The Humane Society of the United States encouraging pet
adoption from shelters," said David Yaskulka, Vice President, Marketing
Communications, HALO, Purely for Pets.

Shelter pet adoptions are on the rise in the United States. According to The
Humane Society of the United States, 17 million people will acquire a dog or
cat within the next year, and each year four million of these animals are
adopted from shelters.

"Every happy adoption story encourages other people to open their hearts to a
homeless pet," said Maddie's Fund® President Rich Avanzino. "By showing the
joy their adopted pets have brought to their family, Paul and Victoria are
inspiring countless others to share that same incredible experience."

"The beauty of The Shelter Pet Project campaign is that these pets speak for
themselves," said Peggy Conlon, president and CEO of the Ad Council. "We hope
these videos will break down barriers and encourage people to consider shelter
pet adoption as the only option when bringing a pet into their family."

In the upcoming months, a video featuring Vampire Diaries and Army Wives'
actress Torrey DeVitto and her dog Beau will be released. To see the videos or
for more information about The Shelter Pet Project visit

The Humane Society of the United States
The Humane Society of the United States is the nation's largest animal
protection organization, rated the most effective by its peers. Since 1954,
The HSUS has been fighting for the protection of all animals through advocacy,
education and hands-on programs. We rescue and care for tens of thousands of
animals each year, but our primary mission is to prevent cruelty before it
occurs. We're there for all animals, across America and around the world.
Celebrating animals and confronting cruelty -- on the Web at

Maddie's Fund^®
Maddie's Fund^® The Pet Rescue Foundation, ( is a family
foundation funded by Workday and PeopleSoft Founder Dave Duffield and his
wife, Cheryl. Maddie's Fund^® is helping to create a no-kill nation where all
healthy and treatable shelter dogs and cats are guaranteed a loving home.
Maddie's Fund^® is named after the family's beloved Miniature Schnauzer.

About the Halo Pet Foundation
The Halo Pet Foundation was established by Ellen DeGeneres and her pet food
company Halo, Purely for Pets^® to improve the well-being of pets and the
people who love them, and to educate on responsible pet ownership. Inspired by
love for animals, the Foundation strives to help pets and their families live
longer, happier, healthier lives together. Specifically, the Foundation seeks
to educate people on responsible pet ownership, eliminating animal abuse and
reducing the overpopulation of uncared for pets. The Foundation is largely
funded by Halo, Purely for Pets, which donates (at minimum) five times the
national corporate average to philanthropic organizations. The holistic pet
food company is active in numerous philanthropic endeavors in addition to its
support of the Foundation. In 2010, Halo donated 1 million meals to shelter
pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now
donates over 1.5 million meals to shelter pets annually in partnership with, and sponsors the acclaimed PBS series "Shelter Me." Learn more

The Ad Council
The Ad Council ( is a private, non-profit organization that
marshals volunteer talent from the advertising and communications industries,
the facilities of the media, and the resources of the business and non-profit
communities to deliver critical messages to the American public. The Ad
Council has produced, distributed and promoted thousands of public service
campaigns on behalf of non-profit organizations and government agencies in
issue areas of health & safety, community and education.

SOURCE Ad Council

Contact: Abigail Quesinberry, Ad Council, 212-984-1971,; Raul Arce-Contreras, The Humane Society of the
United States, 301-721-6440,; Alison Gibson,
Maddie's Fund®, 925-310-5451,
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