1,000 Canadians can sign up to receive 2013 holiday red cups before they
launch in-store, November 2(nd)
TORONTO, Oct. 16, 2013 /CNW/ - For many Canadians the arrival of Starbucks
iconic red cup is the symbolic start to festive season. This year, for the
first time ever, Starbucks Canada has reserved 1,000 red cups that will be
made exclusively available for Canadian fans to pre-order and receive before
they become widely available in stores.
Newly designed, and only available in a limited quantity before they
officially arrive in stores November 2, this year marks the first time
Starbucks Canada has made holiday red cups available for pre-order shipment
before its annual holiday launch date. Beginning today and running until
October 19(th), Canadians can visit www.starbucksredcups.ca to register to
receive one of only 1,000 Starbucks® red cups to be shipped to homes before
they're available in stores.
"Each year, the day our holiday red cups launch, we see a flurry of excitement
online and in-store from Canadian Starbucks fans," says Richard Burjaw,
vice-president, marketing, Starbucks Canada. "That's why we're so excited to
be able to share this year's Starbucks® red cup with a number of Canadians,
making them amongst the first to receive this year's cups before they become
widely available. It's just one of the ways we want to celebrate the
excitement our Canadian fans have for the holidays at Starbucks."
There are 250 Starbucks® 2013 holiday red cups available each day for four
days starting October 16, 2013, until October 19, 2013. Ordering will open
each day at 12:00PM Eastern Standard Time and will close once the daily 250
maximum is reached.
The Starbucks® 2013 holiday red cups will officially arrive in stores on
November 2(nd) and will be joined by returning Starbucks® handcrafted holiday
beverages, including: Starbucks® Peppermint Mocha Latte, Starbucks® Caramel
Brûlé Latte, Starbucks® Gingerbread Latte and Starbucks® Eggnog Latte.
Customers will also find Starbucks seasonal packaged coffee and iconic holiday
food favourites, plus an assortment of holiday gifts for virtually anyone on
For more information about Starbucks® red cup pre-order and full offer terms,
please visit www.starbucksredcups.ca. Follow us on twitter
@StarbucksCanada and use the hashtag #sharejoy.
For information about Starbucks Canada, visit www.starbucks.ca.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at www.starbucksstore.ca.
SOURCE Starbucks Coffee Canada
For further information or high-res images, please contact:
Sarah Marinelli, Edelman (416) 849-2496 firstname.lastname@example.org
Carly Suppa, Starbucks Canada email@example.com
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