Starbucks Launches Exclusive Canadian Red Cup Pre-Order

1,000 Canadians can sign up to receive 2013 holiday red cups before they 
launch in-store, November 2(nd) 
TORONTO, Oct. 16, 2013 /CNW/ - For many Canadians the arrival of Starbucks 
iconic red cup is the symbolic start to festive season. This year, for the 
first time ever, Starbucks Canada has reserved 1,000 red cups that will be 
made exclusively available for Canadian fans to pre-order and receive before 
they become widely available in stores. 
Newly designed, and only available in a limited quantity before they 
officially arrive in stores November 2, this year marks the first time 
Starbucks Canada has made holiday red cups available for pre-order shipment 
before its annual holiday launch date. Beginning today and running until 
October 19(th), Canadians can visit www.starbucksredcups.ca to register to 
receive one of only 1,000 Starbucks® red cups to be shipped to homes before 
they're available in stores. 
"Each year, the day our holiday red cups launch, we see a flurry of excitement 
online and in-store from Canadian Starbucks fans," says Richard Burjaw, 
vice-president, marketing, Starbucks Canada. "That's why we're so excited to 
be able to share this year's Starbucks® red cup with a number of Canadians, 
making them amongst the first to receive this year's cups before they become 
widely available. It's just one of the ways we want to celebrate the 
excitement our Canadian fans have for the holidays at Starbucks." 
There are 250 Starbucks® 2013 holiday red cups available each day for four 
days starting October 16, 2013, until October 19, 2013. Ordering will open 
each day at 12:00PM Eastern Standard Time and will close once the daily 250 
maximum is reached. 
The Starbucks® 2013 holiday red cups will officially arrive in stores on 
November 2(nd) and will be joined by returning Starbucks® handcrafted holiday 
beverages, including: Starbucks® Peppermint Mocha Latte, Starbucks® Caramel 
Brûlé Latte, Starbucks® Gingerbread Latte and Starbucks® Eggnog Latte. 
Customers will also find Starbucks seasonal packaged coffee and iconic holiday 
food favourites, plus an assortment of holiday gifts for virtually anyone on 
your list. 
For more information about Starbucks® red cup pre-order and full offer terms, 
please visit www.starbucksredcups.ca. Follow us on twitter 
@StarbucksCanada and use the hashtag #sharejoy. 
For information about Starbucks Canada, visit www.starbucks.ca. 
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting the highest-quality arabica coffee in the world. Today, with 
stores around the globe, the company is the premier roaster and retailer of 
specialty coffee in the world. Through our unwavering commitment to excellence 
and our guiding principles, we bring the unique Starbucks Experience to life 
for every customer through every cup. To share in the experience, please visit 
us in our stores or online at www.starbucksstore.ca.
 

SOURCE  Starbucks Coffee Canada 
For further information or high-res images, please contact: 
Sarah Marinelli, Edelman (416) 849-2496 sarah.marinelli@edelman.com 
Carly Suppa, Starbucks Canada csuppa@starbucks.com 
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CO: Starbucks Coffee Canada
ST: Ontario
NI: FBR FOD NP  
-0- Oct/16/2013 04:01 GMT