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Honda Launches Small Diesel CR-V with New Advertising Campaign



        Honda Launches Small Diesel CR-V with New Advertising Campaign

  PR Newswire

  LONDON, October 16, 2013

LONDON, October 16, 2013 /PRNewswire/ --

Honda has launched a new advertising campaign to introduce its 1.6 litre
diesel version of the popular CR-V.

The CR-V 1.6 i-DTEC is available in two-wheel drive with manual transmission
and offers a surprising combination of performance as well as low CO₂
emissions (119g/km) and fuel consumption. The new advertising campaign aims to
tackle preconceptions about SUVs by emphasising the unexpected qualities of
the CR-V 1.6 i-DTEC.

The campaign uses the strap line "An impossible, made possible" and shows the
CR-V 1.6 i-DTEC travelling through a series of optical illusions, each seeming
impossible. Each illusion is shattered, making the link between the in-camera
trick and the seemingly impossible qualities of the CR-V 1.6 i-DTEC.

Martin Moll, Head of European Marketing, Honda Motor Europe, says, "We are
very proud of our latest campaign. With the CR-V we have always set out to
combine the best elements of a car and an SUV. For the CR-V 1.6 i-DTEC, we
have achieved a perfect balance between the efficiency of a car and the
functionality and security of an SUV whilst offering great driving
performance. This advertising campaign is a celebration of the innovation of
the Honda brand which can make the unexpected happen through the ingenuity of
its engineering."

The TV commercial created by mcgarrybowen London and directed by Chris Palmer
at Gorgeous, is part of a fully integrated campaign.This is the agency's
second launch for Honda since their appointment in July 2012.

Paul Jordan, Executive Creative Director, mcgarrybowen London, says, "This
CR-V 1.6 i-DTEC challenges a lot of pre-conceived ideas about SUVs, so we
wanted to make a spot where things aren't what they first seem."

The new CR-V 1.6 i-DTEC builds on the momentum of the successful launch of the
4 ^th  generation CR-V in Autumn 2012. Honda's Earth Dreams Technology 1.6
i-DTEC engine has been specifically designed for the European market. The CR-V
1.6 i-DTEC is built exclusively for Europe at Honda's production facility in
Swindon and follows the Civic 1.6 i-DTEC, which was launched in January 2013.

Visit http://www.honda.co.uk/cars/comingsoon/cr-vdiesel/

Contact Honda Press Office Honda (UK) Office: +44(0)1753-590141 Email:
huk.pressoffice@honda-eu.com

Ellie Ostinelli Honda (UK) Office: +44(0)1753-590193 Mobile: +44(0)7872-103205
Email: ellie.ostinelli@honda-eu.com

Tara Berry Honda (UK) Office: +44(0)1753-590047 Mobile: +44(0)7872-103687
Email:  tara.berry@honda-eu.com
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