Progress Unveils Bold New Creative Identity to Re-energize Its Brand

  Progress Unveils Bold New Creative Identity toRe-energize Its Brand

Iconic new spark logo and identity blends IT leader's new strategic direction
           with rich history in technology and business innovation

Business Wire

BEDFORD, Mass. -- October 16, 2013

Progress (NASDAQ: PRGS), has introduced a fresh new corporate brand identity,
including an iconic new logo, emphasizing the spark of business ideas its
software provides to customers and partners and its more than 30-year heritage
of innovation. The new corporate brand coincides with Progress’ launch of a
platform-as-a-service (PaaS) that enables powerful business applications to be
easily created by anyone using a web browser.

Working with North Carolina brand strategy agency New Kind, Progress set out
to establish a brand identity that is bold and recognizable but that is also
true to the company’s strong values. The idea was to create a modern lookthat
would help position Progress alongside major players in the cloud markets like
Amazon, Google, and others.

The new branding is based on the concept that every new business reality
begins as an idea, a simple spark. The color orange, which has always been a
core element of the Progress brand, is richer and deeper in the new identity
and symbolizes the energy and excitement of the company entering a new era. To
develop this new brand identity, Progress engaged a passionate community of
advocates both inside and outside the company, including employees, partners,
and customers. Their collective ideas served as the inspiration for the final
creative direction that was unveiled at Progress Exchange 2013, its annual
worldwide conference for customers and partners last week in Boston.

Executive Quotes:

Jennifer Smith, chief marketing officer at Progress said, “This new identity –
defined by a spark - reflects the company vision of helping our customers and
partners turn their ideas into business reality. The new technology we’re
delivering makes it easy to take the spark of an idea and create powerful
data-driven business applications that can run anywhere. The imagery and the
color palette reinforce a cohesive brand identity across all of our products
and evoke the simplicity and imagination that are at the heart of what
Progress offers.”

Chris Grams, president of New Kind, said, “The aim of this project was to help
Progress collaboratively develop a brand identity with the input of its most
passionate community members, including employees, partners, and customers. By
bringing the Progress community into the process, we were able to develop an
identity that captures key elements of the rich, 30 plus year history of the
company while also creating a clean and confident brand foundation for this
promising new era of growth.”

Additional Resources:

Progress Corporate Blog

Follow conversation about Progress Pacific at #PRGSPacific and #PaaS

Follow Progress Software on Twitter, Facebook, LinkedIn and Google+

About Progress Software Corporation

Progress Software Corporation(NASDAQ: PRGS) is a global software company that
simplifies the development, deployment and management of business applications
on-premise or in the cloud, on any platform or device,to any data
source,with enhanced performance, minimal IT complexity and low total cost of
ownership. Progress Software can be reached or

Progress is a trademark or registered trademark of Progress Software
Corporation or one of its subsidiaries or affiliates in the U.S. and other
countries. Any other names contained herein may be trademarks of their
respective owners.


Progress Software
Rick Lacroix, +1 781-280-4604
Progress Software
Rachel Godwin, +44 (0) 7785 285551
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