Flying mini-robot cleaners win Electrolux Design Lab 2013 Contest

  Flying mini-robot cleaners win Electrolux Design Lab 2013 Contest

Business Wire

STOCKHOLM -- October 16, 2013

Electrolux (STO:ELUXA) (STO:ELUXB):

What does the future of the home hold? Flying mini-robot cleaners, expanding
walls that filter the air and 3D food printers are just some of the visions in
the Electrolux Design Lab competition, arranged now for the 11th consecutive
year. The flying robot concept “Mab” was awarded first prize in competition
finals at the Fotografiska Museum in Stockholm, Sweden.

The winning concept, by Adrian Perez Zapata from Colombia, is an automated
cleaning system consisting of hundreds of flying mini-robots. The robots clean
surfaces by touching them with a drop of water. Mab scans the house, determine
the areas to clean and sends the robots flying.

“I was in my university gardens when I observed the controlled flight of bees
pollinating a flower, and how magical it is to see swarms of bees working
together,” Perez Zapata said. “My concept Mab only requires a short initial
configuration to function autonomously, so you could arrive home and see a
swarm of mini-robots roaming around cleaning independently. This means you
could sit back and relax, as you observe with great astonishment the little
Mab ‘fairies’ working their magic autonomously.”

“This year’s winning concept renews the idea of looking at the robot, seeing
it not as one unit that mimics a person, but instead as something inspired by
the magical logic of nature’s collaborative efforts and group intelligence,”
said Stefano Marzano, Chief Design Officer at Electrolux and Head of Jury.
“The Mab is an innovative concept which could be relevant to minimize the
daily cleanings efforts of consumers as well as businesses, while maximizing
the results”

Second prize in the competition went to the Atomium 3D food printer, by Luiza
Silva from Brazil, for a concept that “addresses the global issue of adopting
healthy lifestyles and countering chronic diseases, with inspiration from the
playfulness and creativity of children.” Third prize went to Jeabyun Yeon from
Korea for Breathing Wall. The jury’s motivation was: “The Breathing Wall
creates a relevant discussion about a future business model which is not just
about making the appliances, but about generating propositions that could
bring a poetic quality into the construction industry.”

People’s Choice Award went to Mab after receiving over 40% of the 4391 public
votes on the Design Lab website.

First step towards a design career

The idea of the design competition is to stimulate and activate design
students on a global level by inviting them to present breakthrough ideas for
future household environments and to function as an innovative arena for the
introduction of new talents. First prize is 5,000 euros and a six-month paid
internship at an Electrolux global design center. Second prize is 3,000 euros,
third prize is 2,000 euros and the People’s Choice Award prize is 1,000 euros.

Theme of the year, Inspired Urban Living

The theme of Design Lab 2013 was Inspired Urban Living. The city of tomorrow
is short on space, busy and compact. Living areas are smaller; there is less
storage but the home still needs to be the epicentre of entertaining and
culinary enjoyment. The competitors were asked to submit concepts for
products, accessories, consumables and services that would be seen as a
breakthrough within the sector of Social Cooking, Natural Air or Effortless
Cleaning.

Over 1700 submissions from over 60 countries around the world took part in
the competition in 2013. The competition was conducted in five stages,
allowing the applicants to concentrate on different areas throughout the
process; submitting an idea and a sketch, concept development, visual
development, functionality development and the final event presentation. Over
100 best concepts were chosen to take part in the competition to develop their
concepts further and to be evaluated by Electrolux professionals from
Design(http://electroluxdesignlab.com/en/thomas-johansson/),
R&D(http://electroluxdesignlab.com/en/mats-ekblad/) and Marketing
Innovation(http://electroluxdesignlab.com/en/julia-lilliehook/). Each concept
could be voted for by the public and the ones that received the most votes
received direct access to the next round.

The Design Lab 2013 jury, comprising Stefano Marzano, Hideshi Hamaguchi,
Design Strategist at Yanko Design, and Pio Barone Lumaga, Editor-in-Chief of
LOFT Bookazine, selected the winner from eight global finalists.

“Creating new value and propositions is what innovative design is all about
and Design Lab is one of the ways through which we at Electrolux can explore
new ideas,” said Stefano Marzano. “All design solutions that enhance the
lifestyles and living environments of our consumers are relevant for us to
explore. This is why in Design Lab 2013 we are presenting not only products
but also accessories, consumables and services within three key focus areas
for future households; cooking, cleaning and air cleaning.”

Electrolux Design Lab themes throughout the years

2003 – User Driven Solutions

2004 – Designs of the Future

2005 – Designs of the Future

2006 – Designs for Healthy Eating

2007 – Green Designs

2008 – The Internet Generation

2009 – Design for the Next 90 Years

2010 – The 2nd Space Age

2011 – Intelligent Mobility

2012 – Experience Design

2013 – Inspired Urban Living

Learn more about Design Lab in Electrolux social media channels:

Design Lab website:electrolux.com/electroluxdesignlab

YouTube: youtube.com/user/electrolux

Facebook: facebook.com/Electrolux

Twitter: twitter.com/Electrolux

Flickr: flickr.com/photos/electrolux-design-lab

Pinterest: pinterest.com/electrolux

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 50 million products to customers in more
than 150 markets every year. The company makes thoughtfully designed,
innovative solutions based on extensive consumer research, meeting the desires
of today's consumers and professionals. Electrolux products include
refrigerators, dishwashers, washing machines, cookers, air conditioners and
small appliances such as vacuum cleaners, all sold under esteemed brands like
Electrolux, AEG, Zanussi and Frigidaire. In 2012 Electrolux had sales of SEK
110 billion and about 61,000 employees.

For more information go to http://group.electrolux.com/

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