Sojern Appoints Online Advertising Pioneer as New Chief Technology Officer

  Sojern Appoints Online Advertising Pioneer as New Chief Technology Officer

  PR Newswire

  SAN FRANCISCO, Oct. 15, 2013

- Jeremy Daw Will Oversee the Global Expansion of Sojern's Industry-Leading
Traveller Audience Platform

SAN FRANCISCO, Oct. 15, ^ 2013 /PRNewswire/ -- Sojern , the world's leading
data-driven traveller engagement platform, announced today the appointment of
Jeremy Daw as its new chief technology officer. Daw is an online advertising
technology veteran with more than 25 years of experience in the industry. He
was one of the original leaders of the first sponsored search platform,
Overture, which was purchased by Yahoo for $1.6B.

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As one of the first companies to have successfully cracked big data, Sojern
has been helping the world's most prominent travel brands more effectively
reach, convert and retain travellers since 2007. Today, travel-related
transactions account for over 1/3rd of all ecommerce revenue (ComScore 2012),
and Sojern's focus on the fast-growing travel sector has enabled the company
to grow rapidly, roughly doubling year-over-year revenue.

Daw will join Chief Architect Lee Bierman to further direct the aggressive
growth of Sojern's engineering, operations, and data science teams to ensure
that Sojern's data-driven platform delivers best-in-class performance as it
significantly expands data processing on a global scale. In particular, the
team will focus on leveraging Sojern's vast database of traveller profiles to
develop even more granular and optimized targeting solutions for the travel

"I have long been impressed by Jeremy's deep experience in creating and
scaling top-notch advertising platforms and teams," said Mark Rabe, CEO at
Sojern. "Over the next year, we'll continue to address the growing demand from
multinational travel brands for data-driven marketing solutions and data
monetization. Jeremy's experience will be essential to driving and maintaining
Sojern's technology leadership globally." 

During his 25 years in ad tech, Daw has built complex technology
infrastructure and implemented revenue-producing platforms from small
beginnings to large scale at Yahoo, Overture, Adconion, and most recently,
Demand Media.

"With an incredible travel data set and a commitment to developing high
performance, innovative solutions for the travel industry, Sojern is unique in
the space," said Daw. "I'm excited to join the talented team to develop and
scale Sojern's powerful traveller audience platform."

About Sojern Headquartered in San Francisco with key offices in New York,
Omaha and London, Sojern is the world's leading data-driven traveller
engagement platform that delivers the most efficient marketing, distribution,
monetization and insight solutions at scale. Since 2007, the company has
helped top travel brands like American Airlines, American Express, Avis|Budget
Group, Choice, Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas Tourism,
Microsoft, Samsonite, Starwood, United, and US Airways to more efficiently and
meaningfully engage with travellers to drive conversions, loyalty and

For more information, please visit .

Contact: Susie Bindman, +44 7921 930 536,
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