Unify Announces Details for Project Ansible, its Solution for the New Way to Work

 Unify Announces Details for Project Ansible, its Solution for the New Way to

In Response to Strong Market Interest, Unify Accelerates Timeline and Creates
a Customer Advisory Council for Project Ansible

PR Newswire

MUNICH AND NEW YORK, Oct. 15, 2013

MUNICH ANDNEW YORK, Oct. 15, 2013 /PRNewswire/ -- Today Unify, formerly
Siemens Enterprise Communications, announced details of Project Ansible, a
secure and engaging communications and collaboration platform first officially
debuted to wide acclaim from customers and analysts in June 2013. Based on
strong interest from customers, partners and carriers, Unify announced an
acceleration of the timeline for Project Ansible, including initial customer
trials in January and expected general availability scheduled for July 2014.

(Logo: http://photos.prnewswire.com/prnh/20131015/NY97454LOGO)

As part of today's news, Unify announced that the platform's first version
will support four communication channels simultaneously – voice, video, text
and remote screen sharing. The platform's first version will also enable users
to move multichannel conversations intact from device to device using a simple
gesture or "call swipe." Also, Unify confirmed that the first version of
Project Ansible would be delivered as a cloud-based, software-as-a-service
(SAAS) offering. Furthermore, Project Ansible will be designed to complement a
broad array of existing solutions, including Unify's own award-winning
OpenScape portfolio, as well as corporate telephony solutions from other
vendors like Cisco and Avaya.

Unify made this announcement in conjunction with the launch of its new brand
and updated business vision focused on the future of work. The launch took
place in a global web cast and at events in New York and Munich. Read details
of the new company brand here.

"We are challenging the status quo of what businesses should expect of
enterprise communications technology, so that we can answer the call of the
new way to work and help enhance our customers' business performance," said
Hamid Akhavan, CEO of Unify. "The expectations of the next generation of
enterprise workers go beyond today's systems. Customers, partners and carriers
are excited about the possibilities they see in Project Ansible and we are
moving rapidly ahead. With Project Ansible, we can help existing customers
enhance their return on technology investments through an evolutionary
approach. We will significantly expand our market opportunity, in a move
likely disruptive to our competitors, by offering the benefits of Project
Ansible to their customers," Akhavan said.

Developed with frog after extensive industry and customer research, Project
Ansible will reshape the way businesses and their employees interact,
communicate and collaborate. The platform pulls together and manages the daily
flow of communications into rich and meaningful conversations by aggregating
communications across virtually any channel into a single view. Project
Ansible features a unique, consumer technology-like user experience that
encourages adoption and brings joy of work to users. The new platform also
seamlessly integrates into enterprise business processes, providing
opportunity for enhanced business operations.

Project Ansible leverages an agile development methodology, where constant
customer validation and feedback are critical. To this end, the company
announced the establishment of the Project Ansible Customer Advisory Council.
The company also said that registration for Unify's initial beta testing of
Project Ansible is already oversubscribed, a further indication of customer,
partner and carrier interest in the offering.

"Interestingly, we are seeing an entirely new company – redesigned and ready
to go head to head with the industry's biggest competitors," said Zeus
Kerravala, principal analyst at ZK Research. "Unify is putting forth the
vision, brand and -- with Project Ansible -- the right platform, to make it
happen. The Project Ansible user experience is a great example of how
enterprise communication should work and how we as users want to work. It will
redefine how we all interact, communicate and collaborate as part of daily

About Project Ansible

The result of a two-year development effort, including extensive research on
user requirements and preferences, Project Ansible is a next-generation
communications and collaboration platform from Unify. Developed in
collaboration with frog, Project Ansible is the first platform to deliver a
unique, single-pane-of-glass user experience across virtually all devices and
is designed to extend beyond the promises of unified communications (UC),
aggregating information and data across virtually every channel, including
social software, business applications, video, text, analytics, and
traditional voice communication. For more information, please visit
www.ProjectAnsible.com, www.unify.com/ProjectAnsible or #ProjectAnsible.

About Unify

Unify—formerly known as Siemens Enterprise Communications—is one of the
world's leading communications software and services firms. Our solutions
unify multiple networks, devices and applications into one easy-to-use
platform that allows teams to engage in rich and meaningful conversations. The
result is a transformation of how the enterprise communicates and collaborates
that amplifies collective effort, energizes the business, and enhances
business performance. Born out of the engineering DNA of Siemens AG, Unify
builds on this heritage of product reliability, innovation, open standards and
security to provide integrated communications solutions for approximately 75
percent of the Global 500. Unify is a joint venture of The Gores Group and
Siemens AG.

This release contains forward-looking statements based on beliefs of Unify's
management. The words "anticipate," "believe," "estimate," "forecast,"
"expect," "intend," "plan," "should," and "project" are used to identify
forward-looking statements. Such statements reflect the company's current
views with respect to future events and are subject to risks and
uncertainties. Many factors could cause the actual results to be materially
different, including, among others, changes in general economic and business
conditions, changes in currency exchange rates and interest rates,
introduction of competing products, lack of acceptance of new products or
services and changes in business strategy. Actual results may vary materially
from those projected here. Unify does not intend or assume any obligation to
update these forward-looking statements.

Additional Resources

Twitter: http://www.twitter.com/UnifyCom
LinkedIn: http://linkedin.com/company/UnifyCo
Google+: https://plus.google.com/111071689459694265451/posts
YouTube: http://www.youtube.com/user/UnifyCo
Unify blog – http://blog.unify.com


Website: http://www.unify.com
Contact: Amy Martin, Head of Global Public Relations, Amy.martin@unify.com, +1
408 492 2785; Heather Kernahan, Eastwick, heather@eastwick.com, +1 415 269
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