TOMY Brands Showcase Functional Design, High Style, New Technology And Creative Play At 2013 ABC Kids Expo

    TOMY Brands Showcase Functional Design, High Style, New Technology And
                     Creative Play At 2013 ABC Kids Expo

Popular brands including The First Years®, Lamaze®, JJ Cole® Collections,
Boon®, TOMY® Toys and Pajanimals™ debut innovative solutions for parents,
infants and toddlers

PR Newswire

OAK BROOK, Ill., Oct. 15, 2013

OAK BROOK, Ill., Oct. 15, 2013 /PRNewswire/ -- TOMY, a leading global
designer, producer and marketer of a broad range of innovative, high-quality
products for parents, infants and toddlers, as well as toys and collectible
products for children of all ages, showcases key product introductions
acrossits portfolio of brands at ABC Kids Expo 2013 (booth #6439). TOMY
introduces innovative new items from The First Years®, Lamaze®, JJ Cole®
Collections, Boon®, TOMY® Toys and Pajanimals™ that deliver solutions for the
lifestyles of today's parents and caregivers. Highlights include:

The First Years
There are so many incredible milestones in the first years of a child's life.
The complete line of award-winning feeding, care, travel and nursery products
from The First Years can help new parents reach these milestones safely and
happily. The First Years offers parents the products, and the confidence in
them, that will help make raising their child one of life's most rewarding
experiences. Featured products include:

  oMemory Pump™ Double Breast Pump  — Designed to make breastfeeding more
    comfortable and efficient, the Memory Pump by The First Years features an
    easy-to-use digital touch screen that tracks and stores data for up to 10
    sessions, automatically recording important information including the date
    and time, suction and speed. MSRP: $179.99, available now.
  oSpill-Proof Sippy Cups featuring One Piece Lid™ — The First Years new line
    of Spill-Proof Sippy Cups features a One Piece Lid that is easy for
    parents to clean and assemble, with just a twist of the lid and no extra
    parts to lose. Plus, they are spill-proof, leak-proof, break-proof,
    dishwasher safe and BPA-free. MSRP: $6.99 - $8.99 (2 packs). Ages: 6
    months to 18 months+. Available Dec. 2013.
  oTrue Fit IAlert Convertible Car Seat — The True Fit IAlert Convertible Car
    Seat from The First Years is the first and only Smartphone-synched car
    seat available to consumers, and it may revolutionize the way parents and
    caregivers think about automobile safety for babies and toddlers. The seat
    features an integrated, innovative monitoring system designed to alert
    parents of unsafe and potentially life-threatening situations. For use
    rear-facing 5 to 35 lbs.; forward-facing 23 to 65 lbs. MSRP: $349.99,
    available now.
  oNew video monitors are available at a range of price points and loaded
    with thoughtful features. The Talk & Soothe™ Digital Video Monitor (MSRP:
    $109.99, available Jan. 2014) allows parents to see, listen and talk to
    baby from anywhere in the home or yard. The See & Share™ Digital Video
    Monitor (MSRP: $199.99, available Jan. 2014) allows today's tech savvy
    parents to use Skype – from anywhere in the world – to view and talk to

The Lamaze Infant Development System is a comprehensive system of soft toys
and activity gyms based on Lamaze International's philosophy of healthy
parenting, making Lamaze products the ideal baby shower gift for expecting
moms. Designed in conjunction with child development experts, Lamaze toys
engage babies' senses to spark creativity, introduce discovery and support
healthy sensory development, while providing parents with peace of mind. New
item focuses for 2014 include:

  oSit Up and See Gym™ — The Lamaze Sit Up and See Gym is an all in one
    system that grows with baby, features many fun ways to play, and is easy
    to fold up, store and take on the go. The gym arch can be positioned at
    any angle. When baby bats at the mobile, it spins and the sun mirror
    lights up and plays a fun ocean song. The three removable dangling plush
    include either ribbons, rattle, or crinkle sounds to stimulate babies'
    senses. MSRP: $79.99. Ages: newborn and up. Available Dec. 2013.
  oCuddle and Squeak Koalas™ —  The Cuddle and Squeak Koalas from Lamaze make
    an adorable soft toy pair. Baby can work on developing their gross motor
    skills, learning to put the baby koala back into the mom Koala's arms.
    Plus, baby will love discovering the big crinkle ears, crinkly feet and
    different textures on the soft and cuddly mom Koala. MSRP: $19.99. Ages: 6
    months+. Available Jan. 2014
  oPlay and Grow™ —  Purring Percival™, Toot Toot Toucan™ (available Jan.
    2014), Pirate Paddy and Luna the Unicorn (available fall 2014) join the
    popular Lamaze Play and Grow collection of soft, lovable characters that
    encourage learning through play. Their unique features help develop baby's
    imagination and expand social and emotional skills. All Play and Grow
    characters include a Lamaze hook for on-the-go play. MSRP: $15.99 each.
    Ages: newborn to 24 months.

JJ Cole Collections
The innovation behind JJ Cole Collections was inspired by young parents more
than 14 years ago. Since that time, JJ Cole has continued to create and design
products for babies and toddlers that fit the busy lifestyles of today's moms
and dads; products that make today simpler and tomorrow more memorable. JJ
Cole continues to look to the feedback of caring parents for inspiration, to
create products that provide high fashion, functional and affordable solutions
to their needs. ABC Expo 2013 highlights include:

  oBundleme — The JJ Cole Collections Bundleme is an iconic product that
    helps parents keep their babies and toddlers comfortable during cool
    weather, for use with strollers, car seats and joggers. Bundleme provides
    luxurious softness and superior protection from the elements, making it a
    year round registry essential. New Bundleme colors for fall 2013 include
    Original Bundleme in kiwi color, Urban Bundleme in neptune color and Polar
    Bundleme in sassy, moss and slate colors. MSRP: $39.95 - $119.95,
    available now.
  oDiaper Bags — A new Backpack (MSRP: $79.95, available now) and Metra
    Diaper Bag (MSRP: $69.95, available Dec. 2013) are super stylish and fully
    functional. Each bag features fashionable prints, multiple carrying
    options, numerous organizational compartments in a spacious interior, and
    easy-access front exterior pockets. A coordinating wipeable changing pad
    is also included.

The dictionary will tell you that boon (noun) is a benefit bestowed to
somebody, especially one given in response to a request. Boon is a leading
innovator, designer and manufacturer of infant, baby and toddler products:
modern, simple and effective products that are a boon to moms and dads because
Boon helps simplify parents' lives while retaining their personal style. New
for 2014 are:

  oPATCH™ + FLY™ Countertop Drying Rack and Accessory — Boon's new countertop
    drying rack works great in narrow spaces, and it easily holds items
    upright for drying while excess water collects in the bottom tray. Fly is
    an accessory for use with Boon drying racks, that helps provide more
    space. MSRP: $18.99 (PATCH) / $5.99 (FLY). Available Dec. 2013.
  oPETAL™ Pouch Storage — Boon's new storage system holds up to 15 baby food
    pouches. It sits on countertops or mounts under cabinets with included
    screws, and rotates for easy access to the pouches. BPA-free,
    phthalate-free and PVC-free. MSRP: $17.99. Available Jan. 2014.
  oFLEET™ Stacking Boats — This set of five stack-and-pour boats encourage
    interactive bathtime play. Each boat contains wide decks for scooping and
    pouring water, and drain holes for rain effect. BPA-free, Phthalate-free
    and PVC-free. Age 9 months+. MSRP: $11.99. Available Dec. 2013.
  oRAY™ Drain Cover — Boon's new drain cover covers an existing drain or
    works as a plug. Its soft exterior form helps protect against injury. RAY
    also has a convenient suction cup for storage. BPA-free and
    Phthalate-free. Age 6 months+. MSRP: $10.99. Available April 2014.

The new TOMY Toys toddler line is comprised of innovative products that come
alive and engage children in endless hours of play. These magical, interactive
toys get toddlers toddling with action, lights, music and sound, while also
bringing back nostalgic memories to parents who may recall loving similar
items from their own childhoods. Items like Mr. Color Maker (ages: 24 months
and up, MSRP: $39.99)  teach children colors and color creation in a highly
engaging and fun way with no mess. Lil' Chirpers Sorting Eggs (ages: 12 months
and up. MSRP: $11.99)  is the classic game that helps children improve their
manual dexterity while also learning shape sorting and color matching.
Toddlers will love to push Sawyer the Amazing Circus Seal (ages: 18 months and
up. MSRP: $34.99) along and watch as he grabs the ball in his flippers and
balances it on his nose as it spins around! Mr. Owl Puzzle Pop (ages: 12
months and up. MSRP: $17.99)  helps very young children learn shapes and make
simple pictures, and is also great for put in/take out play.

Pajanimals toys by TOMY are based on The Jim Henson Company's popular TV
series which airs nightly on 24-hour preschool television channel Sprout® and
Saturday mornings on NBC. Through their imaginary journeys, these cuddly
musical puppets venture out on amazing adventures of discovery, modeling the
skills preschoolers need to move through their days successfully.

  oPajanimals Under the Lights Projector — This adorable projector lulls
    children to sleep in no time. This sound soother serenades your child to
    sleep with the popular lullaby theme song while projecting a starry night
    light show. Ages: 12 months and up. MSRP: $29.99
  oPajanimals Bedtime Routine Board — The Pajanimals Bedtime Routine Board
    makes bedtime fun and helps little ones transition from play time to
    bedtime. The board highlights pre-bedtime activities, and fun sounds ping
    as your child slides each character to perform and complete each task.
    Complete all tasks to hear the "La-La-Lullaby" theme song. Ages: 12 months
    to 6 years. MSRP: $29.99

About TOMY International
TOMY International ( is a leading global designer, producer and
marketer of a broad range of innovative, high-quality toys sold to
preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning®,
Battroborg™ and Tomica® brands as well as products for parents, infants and
toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and
Boon® brands. TOMY International also markets its products under popular and
classic licensed properties such as Chuggington, Pokemon, Dinosaur Train, John
Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and
other well-known properties. TOMY International's mission is to inspire and
fulfill the dreams of children and parents worldwide. TOMY International
reaches its target consumers through multiple channels of distribution
supporting more than 25,000 retail outlets throughout North and South America,
Europe and Australia. TOMY International is a wholly owned subsidiary of
Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867).

SOURCE TOMY International

Contact: Matt Miller, Salmon Borre Group, 847.582.1610,,
Twitter: @TOMYNewsUS
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