Hyundai and Bronx Elementary Students Celebrate Launch of New Blended Learning Initiative

Hyundai and Bronx Elementary Students Celebrate Launch of New Blended Learning

Hyundai's Grant Will Expand Math Education Program at Six Local Schools

NEW YORK, Oct. 15, 2013 (GLOBE NEWSWIRE) -- Hundreds of students and educators
celebrated a grant to improve math education from Hyundai Motor America this
morning at P.S. 1 Courtlandt School. This latest grant from Hyundai's ST Math
Initiative will support a unique, research-based blended learning math program
at six public schools in the Bronx. Hyundai executives and New York City
Public Schools representatives were on hand for a celebratory assembly check
presentation and classroom tour, where students also demonstrated their new
math program.


Approximately 3,000 students and 150 teachers at the following schools will
benefit from Hyundai's initiative: P.S. 121 The Throop School, P.S. 91 Bronx,
P.S. 1 Courtlandt, P.S. 46 Edgar Allen Poe, P.S. 61 Francisco Oller and P.S.
163 Arthur Schomburg. Hyundai's grant expands these schools' existing ST Math®
program, which includes visually-based instructional software, teacher
training and ongoing educational support.

"We're very excited to partner with Hyundai and MIND Research Institute to
expand the ST Math program to more of our students," said Betty Rosa, Ed.D.,
New York State Regent for the Bronx. "We believe ST Math will help our
teachers better prepare students for academic success, particularly in the
high-demand science, technology, engineering and math fields."

New York City is one of four regions across the country selected to
participate in the Hyundai ST Math Initiative beginning this fall. Others
include Chicago; Spring, Texas and Pinellas, Florida. The initiative builds on
Hyundai's previous support, which includes grants to put ST Math in six
schools in Los Angeles, Orange County, Calif., and Washington, D.C.

"Hyundai understands the importance of fostering the next generation of
problem-solvers who can develop innovative solutions to difficult challenges,"
said Zafar Brooks, Director of Corporate Social Responsibility and Diversity
Inclusion at Hyundai Motor America. "That's exactly what we're doing with MIND
Research Institute's game-changing ST Math program and the help of local

The ST Math instructional software introduces math concepts via visual
puzzles, with symbols and words appearing later, making the program equally
accessible and challenging for all students, regardless of language
proficiency. Following a blended learning model, students learn at their own
pace with ST Math in computer labs, and then their teachers connect the
puzzles to math concepts in the classroom lessons.Research shows that schools
using the ST Math program have on average doubled or tripled students' growth
in math proficiency on state math tests.

"We're excited to have Hyundai partnering with MIND and school districts that
share our vision of transforming math education," said Matthew Peterson,
co-founder and Chief Operating Officer of MIND Research Institute. "MIND is
looking forward to continuing to work with the New York City Department of
Education and Hyundai ensure every child is mathematically equipped to solve
the world's most challenging problems."

About the Hyundai ST Math Initiative

The Hyundai ST Math Initiative will benefit over 6,000 students and 200
teachers in Chicago; New York City; Spring, Texas and Pinellas, Florida.
Hyundai Motor America is providing grants to 15 high-need elementary schools
in these markets to provide a unique research-based ST Math instructional
software, teacher training and ongoing educational support. The
visually-based ST Math program has been shown to double or triple schools'
growth rates in math proficiency. Follow updates at the hashtag

About MIND Research Institute

MIND Research Institute is an education nonprofit dedicated to ensuring that
all students are mathematically equipped to solve the world's most challenging
problems. MIND's distinctive visual approach to math and problem-solving is
the basis of its innovative, research-proven ST Math® programs for elementary
and secondary schools. MIND's programs currently reach over 500,000 students
and 21,000 teachers in more than 1,780 schools in 30 states. For more
information, visit

About Hyundai Motor America

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's
10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. Hyundai Assurance includes Assurance
Connected Care that provides Hyundai owners with proactive safety and car care
services made possible by the Hyundai Blue Link telematics platform,
complimentary for three years. These services include Automatic Collision
Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly
Vehicle Health Report and in-vehicle service scheduling. For more details on
Hyundai Assurance, please visit

About the New York City DOE

The New York City Department of Education is the largest system of public
schools in the United States, serving about 1.1 million students in over 1,800
schools. For more information, visit

A photo accompanying this release is available at:

CONTACT: Ingrid Ellerbe
         MIND Research Institute
         Walter Rodriguez
         Hyundai Motor America
         Joe Foster
         Finn Partners
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