VIA Integrates Apical's Assertive Display and Assertive Camera into its Latest
Application Processors for Mobile Devices
LONDON, October 15, 2013
LONDON, October 15, 2013 /PRNewswire/ --
Apical Ltd announces that VIA Technologies, Inc has licensed Apical's
Assertive Display and Assertive Camera subsystems for its new generation of
mobile application processors.
New application processors from VIA will now deliver industry-leading camera
performance by integrating Apical's Assertive Camera image signal processor
subsystem. Now in its fourth generation, this camera engine incorporates
state-of-the-art imaging functions, including sophisticated noise reduction
for low-light photography and video HDR using Apical's iridix local tone map
engine coupled with fast, accurate exposure, color and focus control in a high
throughput, low-power core.
In addition Apical's Assertive Display embedded in the processors enables
mobile devices to deliver an unprecedented display experience. Assertive
Display liberates displays from the restrictions of viewing environment and
removes the two major barriers in the widespread adoption of multimedia
services on mobile devices, enabling users to watch movies or play games in
any conditions including direct sunlight, and reducing the power drawn by the
display, significantly increasing battery life.
Michael Tusch, CEO Apical said: "Each of these two Assertive technologies
includes radical innovations which push forward what a mobile camera and
display can do. By integrating both on the same platform, VIA application
processors enable a seamless user experience unimagined and impossible to
create using traditional techniques."
Richard Brown, VP of International Marketing, VIA Technologies, Inc said:
"With our new generation of application processors we want to enable our
customers to deliver a visual experience that will be significantly better
than products in the market today. By integrating Apical's Assertive Camera
and Display technology we will deliver a step change in visual performance."
Apical is a leader in advanced image and video processing technology for
embedded applications. The company's Assertive products are derived from
original research into the human visual system and are designed to maximize
the performance of a wide range of image capture and display devices. Apical
works primarily with OEMs and semiconductor manufacturers for whom imaging
capture and display are critical components. Apical is a privately-held
company based in the UK.
About VIA Technologies, Inc.
VIA Technologies, Inc. is the foremost fabless supplier of power efficient x86
processor platforms that are driving system innovation in the PC, client,
ultra mobile and embedded markets. Combining energy-saving processors with
digital media chipsets and advanced connectivity, multimedia and networking
silicon enables a broad spectrum of computing and communication platforms,
including its widely acclaimed ultra compact mainboards. Headquartered in
Taipei, Taiwan, VIA's global network links the high tech centers of the US,
Europe and Asia, and its customer base includes the world's top OEMs and
system integrators. http://www.via.com.tw
Contact: Contact: Rushad Ahmad, Chief Financial Officer, Apical Limited,
Direct: +44-(0)20-7038-3824, firstname.lastname@example.org
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