Mattel Tops Holiday Toy Lists This Season with More Than 80 of Its Hottest Toys & Games

  Mattel Tops Holiday Toy Lists This Season with More Than 80 of Its Hottest
  Toys & Games

 More Mattel Toys Featured on Amazon, Walmart, Kmart, Kohl’s and Toy Insider
                        Lists Than Any Other Toymaker

Business Wire

EL SEGUNDO, Calif. -- October 15, 2013

Mattel Inc. (Nasdaq: MAT) has once again received high praise and recognition
for offering more than 80 of the most-wanted and innovative toys this holiday
season. Mattel topped several annual holiday toy lists including those from
Amazon, Kmart, Kohl’s and Toy Insider with more toys than any other toymaker
on each. In addition to being recognized by top retailers and industry
insiders, Mattel toys ranked high among kids and moms, with three products
appearing on Amazon’s “Mom Picks” list and seven products appearing on
Walmart’s “Top 20 ‘Chosen by Kids’” list. Mattel toys were also featured on
holiday toy lists from Time to Play Magazine, Parents magazine and Toys “R”

For boys and girls from infants and toddlers to pre-teens, Mattel offers a
diverse range of toys that provide high play value for children of all ages.
Some of the company’s hottest toys of the season topping the lists include the
Barbie® Dreamhouse®; Disney Sofia the First Talking Animal Friends; Monster
High® 13 Wishes™ Doll Assortment; Fisher-Price® Imaginext® DC Super Friends™
Batcave; Disney Planes Wing Control Dusty Crophopper Remote Control Plane; The
Fisher-Price® Laugh & Learn® Crawl Around™ Car,and the Hot Wheels® Car Maker.

For nearly 70 years, Mattel has been the toymaker parents and other
gift-givers turn to most during the holiday season. Having so many toys appear
on the top lists for the season is evidence of Mattel’s industry-leading
portfolio as well as the creativity and innovation that goes into every
product and the countless hours of fun and exploration they offer kids.

About Mattel Inc.

Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie^®, the most popular fashion doll ever
produced, Hot Wheels^®, Monster High^®, American Girl^®, Thomas & Friends™ and
Fisher-Price^® brands, including Little People^® and Power Wheels^®, as well
as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named
as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth
year in a row and as one of the "World's Most Ethical Companies" by Ethisphere
Magazine. Mattel also is ranked No. 2 on Corporate Responsibility Magazine's
"100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo,
Calif., Mattel employs nearly 30,000 people in 40 countries and territories
and sells products in more than 150 nations. At Mattel, we are Creating the
Future of Play. Visit us at, or



Mattel, Inc.
Alan Hilowitz
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