Mattel Tops Holiday Toy Lists This Season with More Than 80 of Its Hottest Toys & Games More Mattel Toys Featured on Amazon, Walmart, Kmart, Kohl’s and Toy Insider Lists Than Any Other Toymaker Business Wire EL SEGUNDO, Calif. -- October 15, 2013 Mattel Inc. (Nasdaq: MAT) has once again received high praise and recognition for offering more than 80 of the most-wanted and innovative toys this holiday season. Mattel topped several annual holiday toy lists including those from Amazon, Kmart, Kohl’s and Toy Insider with more toys than any other toymaker on each. In addition to being recognized by top retailers and industry insiders, Mattel toys ranked high among kids and moms, with three products appearing on Amazon’s “Mom Picks” list and seven products appearing on Walmart’s “Top 20 ‘Chosen by Kids’” list. Mattel toys were also featured on holiday toy lists from Time to Play Magazine, Parents magazine and Toys “R” Us. For boys and girls from infants and toddlers to pre-teens, Mattel offers a diverse range of toys that provide high play value for children of all ages. Some of the company’s hottest toys of the season topping the lists include the Barbie® Dreamhouse®; Disney Sofia the First Talking Animal Friends; Monster High® 13 Wishes™ Doll Assortment; Fisher-Price® Imaginext® DC Super Friends™ Batcave; Disney Planes Wing Control Dusty Crophopper Remote Control Plane; The Fisher-Price® Laugh & Learn® Crawl Around™ Car,and the Hot Wheels® Car Maker. For nearly 70 years, Mattel has been the toymaker parents and other gift-givers turn to most during the holiday season. Having so many toys appear on the top lists for the season is evidence of Mattel’s industry-leading portfolio as well as the creativity and innovation that goes into every product and the countless hours of fun and exploration they offer kids. About Mattel Inc. Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie^®, the most popular fashion doll ever produced, Hot Wheels^®, Monster High^®, American Girl^®, Thomas & Friends™ and Fisher-Price^® brands, including Little People^® and Power Wheels^®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row and as one of the "World's Most Ethical Companies" by Ethisphere Magazine. Mattel also is ranked No. 2 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel employs nearly 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel. MAT-CORP Contact: Mattel, Inc. Alan Hilowitz +1-310-252-6397 email@example.com
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Mattel Tops Holiday Toy Lists This Season with More Than 80 of Its Hottest Toys & Games
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