BURGER KING® Expands Its Delivery Service to Detroit Area
Innovative Packaging Technology Delivers Hot, Freshly Prepared BK^® Meals
Directly to Guests in the Motor City
MIAMI -- October 15, 2013
Burger King Worldwide, Inc. (NYSE:BKW) invites guests in Royal Oak, Michigan
to discover why TASTE IS KING^SM from the comfort of their home or office as
the BURGER KING^® brand expands the BK^® Delivers program to the Detroit area.
Guests can now enjoy their favorites, like the WHOPPER^® sandwich and hot,
crispy fries, delivered to the address of their choosing.
“BK^® Delivers is already performing well in many cities across the country,
including New York, Chicago, Los Angeles and San Francisco. As its popularity
has grown, we have seen an increasing demand for the program in other
markets,” says Petru Pusta, Director, Retail Innovation and Non Traditional
Channels, Burger King Worldwide, Inc. “I’m personally excited to be leading
the effort to bring BK^® Delivers to my own hometown of Metro Detroit. The
Metro Detroit area has some of our most loyal guests and the BURGER KING®
brand is excited to offer them the opportunity to enjoy the food they love,
delivered to them in the comfort of their home, dorm or office.”
BK^® Delivers allows guests in the delivery zone to customize and order their
BK^® favorites simply by visiting BKDelivers.com from a computer or mobile
phone or by calling toll free 1-855-Order-BK (855-673-3725).Guests receive
hot food that is hot, and cold items that stay cold, thanks to BK^®
proprietary thermal packaging technology, all without leaving the comfort of
their home, dorm or office. Best of all, the system remembers guests’ orders
for simple, one-touch ordering with each subsequent order.
Today, BK^® Delivers has 1 live delivery restaurant in the northern suburbs of
Detroit serving Royal Oak, Birmingham, Madison Heights, Clawson, Berkley,
Huntington Woods, Pleasant Ridge, Ferndale and Hazel Park. This initial
location will serve as a training ground; allowing operators to understand the
intricacies of the system and to train their crew members prior to expanding
the offering to other locations in this DMA.
There are a wide variety of markets in which guests and franchisees have shown
tremendous interest in receiving BK^® Delivers. The company is looking to
expand and would like its guests to have input on its direction. For those
guests who don’t live in the Detroit area, that would like to know when BK®
Delivers comes to them, please visit BKDelivers.com and log your zip code to
let the BURGER KING^® brand know where you live; then simply add your email
address to get alerts once BK^® Delivers arrives in your area.
BK^® Delivers is currently available in Boston, New York, Miami, Tucson,
Houston, Los Angeles, Chicago, San Francisco Bay Area, Las Vegas, Sacramento,
greater Washington, D.C., Phoenix, Salt Lake City, Denver, Minneapolis and
Spokane. It has shown wide scale traction since its inception, including the
ability to attract and maintain loyal customers with an amazing loyalty
program that offers up FREE sandwiches and exciting news about the BK^®
With a minimum food order of $10, guests can choose from a wide variety of
long-time favorites, as well as the recently returned Angry WHOPPER® sandwich
and Chicken Parmesan sandwich. Of course, don’t forget the brand’s signature
WHOPPER® sandwich, as well as the Original Chicken Sandwich, shakes and real
fruit smoothies. Orders can be placed during delivery operating hours of 11
a.m. until 10 p.m. Delivery must be to a physical address that falls within a
delivery zone of a participating restaurant. Delivery times and prices vary by
Please visit BKDelivers.com to see the complete menu or for a list of
Like us on BK® Delivers Facebook or follow us on Twitter for exciting
promotions and to see when it will be available in your area.
ABOUT BURGER KING WORLDWIDE, INC.
Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 13,000 locations serving more than 11 million
guests daily in 89 countries and territories worldwide. Approximately 99
percent of BURGER KING^® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. To learn more about Burger King Worldwide, please visit the
company's website at www.bk.com or follow us on Facebook and Twitter.
ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
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