Pyramid Presents Webinar on M-Payment Strategies for Operators, Now On-Demand
BOSTON, Oct. 15, 2013
BOSTON, Oct. 15, 2013 /PRNewswire/ --Operator-driven services addressing both
the unbanked populations in emerging markets and the developed market mobile
customers are showing growing adoption and potential, according to Stela
Bokun, Senior Analyst and presenter of Pyramid's recent live webinar,
M-Payment Strategies for Operators: From Digital Content to M-Wallets.
If you missed the live event, register to watch it now, on-demand.
Presented by Pyramid Research Senior Analyst Stela Bokun, this webinar
examined the key opportunities that the m-payments market presents mobile
operators with, separately analyzing mobile operator involvement in digital
content, m-commerce and m-wallet ecosystems. The analysis was conducted in the
contexts of both developed and emerging (unbanked) markets. Best practices in
each of the three ecosystems were analyzed in the form of "mini" case studies
covering Safaricom, NTT DoCoMo, SK Telecom and Turkcell.
"In developed markets, 90 percent of adults or more typically have a bank
account, while in emerging markets the portion ranges from 25 percent to 60
percent," says Stela Bokun. "The revenue potential associated with m-money
services for the unbanked is large and immediate, but operators offering
m-payment services in developed markets have to be patient for their
investments to start yielding returns," she explains. "To reap long-term
benefits, operators in developed markets need to make a long-term commitment
to the mobile payment opportunity and have access to large financial
Register to watch the webinar today.
The event was inspired by Stela's recent report, From Digital Content to
M-Wallets: M-Payment Strategies for Operators, which is part of Pyramid's
thematic report series. Learn about the report here.
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www.pyr.comand email us at firstname.lastname@example.org.
Pyramid Research (pyramidresearch.com) offers practical solutions to the
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SOURCE Pyramid Research
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