Unify Launches with Mission to Transform Business Communications for the New Way to Work

 Unify Launches with Mission to Transform Business Communications for the New
                                 Way to Work

-- New Company Emerges from Siemens Enterprise Communications to Change the
Conversation about the Way Enterprises Collaborate and Communicate --

PR Newswire

MUNICH and NEW YORK, Oct. 15, 2013

MUNICH and NEW YORK, Oct. 15, 2013 /PRNewswire/ --Built on a successful
heritage of nearly 170 years of innovation and formerly known as Siemens
Enterprise Communications, a new company was introduced today as Unify, one of
the world's leading communications software and services firms. Unify has set
out to change the way companies communicate and collaborate, helping them
spend less time orchestrating work and more time doing it. The Unify brand and
vision were revealed today at events in Munich and New York City and on a live
global webcast. A full replay of the relaunch webcast can be found here.

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Unify said significant forces were reshaping the communications and IT
industries like the consumerization of IT, bring your own device (BYOD), the
role of millennials and the impact of "anywhere workers," essentially defining
a new way to work (#NW2W). The launch of the new brand builds upon significant
momentum and market recognition gained from the company's unveiling of Project
Ansible in June 2013. Project Ansible is a new communications and
collaboration platform that leverages secure, dynamic collaboration, universal
content aggregation, and a consumer-like, single-pane-of-glass experience that
drives adoption and seamless integration into business processes to enhance
business performance.

"Unify is uniquely positioned to lead our customers and the industry toward
the emergence of a new way to work that will transform how enterprises
communicate and collaborate, where technology will amplify the collective
effort of information workers, energize teams and processes, and enhance
business performance," said Hamid Akhavan, CEO, Unify. "Our Siemens history is
rich and the connection to our heritage as market innovators remains strong.
Our new brand brings to life our vision, backed by dedicated employees around
the world, a strong partner community, and an unwavering commitment to help
our customers and more than 45 million users find positive returns on their
technology investments. Our customers are incredible, our history is enviable,
and our future as Unify is unstoppable."

Jacob Morgan, author of The Collaborative Organization and principal of Chess
Media Group also commented on the announcement today: "Unify has the vision to
address the needs of how we work today. Businesses of all sizes need to make
it easier for their global employees and partners to put context to the
information and data that flows through organizations while delivering a
consumer-like experience anywhere, anytime, and on any device. This new way to
work is now a strategic imperative and Unify is taking the leadership
position."

Unify's brand launch included a two-hour web-streamed broadcast of original
content, hosted by Baratunde Thurston, a well-known social media enthusiast
and co-founder and CEO of Cultivated Wit, and Nicole Duft, industry analyst
and senior vice president at Pierre-Audoin Consultants (PAC). The agenda
featured the unveiling of the new brand and vision in a keynote address by
Akhavan; an informative guest line-up of industry analysts and future of work
experts: Jacob Morgan, Daniel Schawbel, Ray Wang andSheila McGee-Smith; and
congratulatory messages of support from customers, partners and suppliers like
the Pro Football Hall of Fame, IBM, Nycomm, Teradata, Vodafone, T-Systems, ING
Bank, SAP and Fujitsu. Akhavan was also joined on the global launch broadcast
by Unify's Chief Commercial Officer and President, North America, Chris
Hummel, who explained the background and process of creating this vibrant new
brand.

The Munich event was held in front of more than 1,000 employees of Unify and
guests and was connected to a Unify social media command center in New York
City. Unify employees gathered at nearly 60 different offices in 33 countries
around the world to view the broadcast and celebrate the company's new brand
unveiling.

In addition to in-person events and the global webcast, Unify said it had
launched a broad awareness campaign in support of its new brand and vision.
The campaign combines online and traditional print advertising across
business, trade and industry publications in key markets including: Germany,
the United States, Great Britain and Brazil. Unify will be featured
prominently next week at one of Brazil's technology expositions – FutureCom,
where Akhavan will give a keynote address. Social media discussions regarding
the future of work and the Unify launch can be followed at #UnifyNow, #NW2W,
#ProjectAnsible and#HarmonizeNow.

Unify Provides Additional Details on Project Ansible
In addition to re-introducing the business as Unify, the company outlined
additional details about Project Ansible, a secure and engaging communications
and collaboration platform first debuted to wide acclaim from customers and
analysts in June 2013. Based on strong interest from customers, partners and
carriers, Unify announced that it has accelerated the timeline of the
platform with customer deliveries expected to begin in July 2014. The
platform will be first available as a cloud-based, software-as-a-service
(SAAS) offering that would complement OpenScape solutions from Unify, and
corporate telephone systems from peer competitors.

Industry Recognition as a Trusted Advisor and for its Solutions
Unify was recently named an "Enterprise Trusted Advisor" by customers and IT
professionals according to an annual industry-wide study conducted by Nemertes
Research. Unify was ranked third out of an elite list of only 12 companies
named as trusted advisors that were selected from the 150 technology companies
surveyed, according to Nemertes.

Continually recognized for its strong voice solutions and support of
customers, Unify was recently named to the Leaders Quadrant in the Gartner
Magic Quadrant for Corporate Telephony. Unify was also recognized as a Leader
in the Gartner MarketScape for Unified Communications for the SMB Market,
Western Europe.

Unify (then Siemens Enterprise Communications) was formed as a joint venture
by The Gores Group and Siemens AG in 2008. The company said today's relaunch
under a new brand did not signal a change in the ownership of the company, nor
its management structure.

About Unify
Unify—formerly known as Siemens Enterprise Communications—is one of the
world's leading communications software and services firms. Our solutions
unify multiple networks, devices and applications into one easy-to-use
platform that allows teams to engage in rich and meaningful conversations. The
result is a transformation of how the enterprise communicates and collaborates
that amplifies collective effort, energizes the business, and enhances
business performance. Born out of the engineering DNA of Siemens AG, Unify
builds on this heritage of product reliability, innovation, open standards and
security to provide integrated communications solutions for approximately 75
percent of the Global 500. Unify is a joint venture of The Gores Group and
Siemens AG.

This release contains forward-looking statements based on beliefs of Unify's
management. The words "anticipate," "believe," "estimate," "forecast,"
"expect," "intend," "plan," "should," and "project" are used to identify
forward-looking statements. Such statements reflect the company's current
views with respect to future events and are subject to risks and
uncertainties. Many factors could cause the actual results to be materially
different, including, among others, changes in general economic and business
conditions, changes in currency exchange rates and interest rates,
introduction of competing products, lack of acceptance of new products or
services and changes in business strategy. Actual results may vary materially
from those projected here. Unify does not intend or assume any obligation to
update these forward-looking statements.

Additional Resources
Twitter: http://www.twitter.com/UnifyCo
Facebook:
https://www.facebook.com/SiemensEnterpriseCommunicationsGroupOfficial
LinkedIn: http://linkedin.com/company/UnifyCo
Google+: https://plus.google.com/111071689459694265451/posts
YouTube: http://www.youtube.com/user/UnifyCo
Unify blog – http://blog.unify.com



Unify Logo



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SOURCE Unify

Website: http://www.unify.com
Contact: Amy Martin, Head of Global Public Relations, Amy.martin@unify.com, +1
408 492 2785; or Heather Kernahan, Eastwick, heather@eastwick.com, +1 415 269
9854