ASICS America Lights Up the Night With the New Lite-Show(TM) Collection for Year-Round Training

ASICS America Lights Up the Night With the New Lite-Show(TM) Collection for
Year-Round Training

The true sports performance brand reveals its line of footwear, apparel and
accessories designed to make runners more visible in dark conditions

IRVINE, Calif., Oct. 15, 2013 (GLOBE NEWSWIRE) -- As the end of Daylight
Savings Time approaches, ASICS America introduces a new line of footwear,
apparel and accessories for runners that refuse to let the darker fall and
winter hours affect their training. The all-new Lite-Show Collection, in
stores now, was made with a runner's safety in mind. The apparel collection is
equipped with retro-reflective technology and flatlock stitching that provides
360 degrees reflectivity that won't fade or disappear during repeat washings,
Lite-Show™ is a must-have for athletes battling the low light hours to
maintain their training schedules year-round.

Headlining the Lite-Show Collection is the newly introduced special edition
GEL-Nimbus® 15 Lite-Show™ and GEL-Cumulus® 15 Lite-Show™. Both styles feature
all over reflective upper, and for the first time ever, the GEL-Nimbus 15
Lite-Show offers Glow-in-the-dark GEL®, providing increased visibility for
those early morning or late evening runs.

The GEL-Nimbus 15 Lite-Show boasts the latest evolution in ASICS midsole
technology, FluidRide™, giving runners the ultimate combination of bounce back
and cushioning properties with reduced weight and exceptional durability. The
shoe's FluidFit™ upper technology combines multi-directional stretch mesh with
stretch reinforcements that adapt to the foot, creating a truly customized
glove-like fit. With its comfortable fit, plush platform, this updated style
will give runners a ride so smooth it feels like they're on a cloud. The
GEL-Nimbus 15 Lite-Show is now available in stores at the retail price of

Fans of the GEL-Cumulus® series will love the technical updates in the
GEL-Cumulus 15 Lite-Show, which improve both upper fit and its exceptionally
cushioned ride. The Guidance Trusstic System® integrates Guidance Line®
construction for enhanced gait efficiency while providing midfoot structural
integrity. The GEL-Cumulus 15 Lite-Show is now available in stores for a
suggested retail price of $125.

To ensure that no one gets left in the dark, the Lite-Show accessories and
apparel come in a variety of vibrant colors that will stand out and reflect
lights at any time of day or night. Functional and stylish cold weather
must-haves, such as the Lite-Show™ Beanie and Lite-Show™ Glove, will keep
runners warm as the chill of the winter months creep in. The Lite-Show Beanie
is a staple for early morning runs, made with ASICS' exclusive Thermopolis® LT
fabric which provides warmth and comfort with the stealthy visibility
Lite-Show flatlock stitch for added reflectivity. The Light-Show Glove is
touch screen friendly for uninterrupted use of running gadgets, and features
the signature Lite-Show flatlock stitch technology. These accessories are
perfectly paired with the Lite-Show Favorite™ Half-Zip Running Top or
Lite-Show Favorite™ Long Sleeve, both which features the collection's
reflective threads, 50+UPF and anti-odor inherent fabric.

Available for fall 2013 and updated in spring 2014, highlights from the
Lite-Show Collection include:

  *Lite-Show™ Favorite™ Short Sleeve for men and women with reflective
    flatlock threading, 50+UPF, anti-odor inherent fabric and 360 degree
    reflectivity ($46 men, $44 women)
  *Lite-Show™ Tight is tailored to stay-put, complete with light-reflective
    detailing, elastic grip tape, secret stash pocket and features
    Stretch-Tech fabric with wind and water resistance ($55 men, $65 women)
  *Lite-Show™ Jacket features Stretch-Tech fabric with wind and water
    resistance, 360 degrees of flatlock details, taking performance runs to a
    whole new level of safety and comfort ($100 men and women)
  *GEL-Kayano® 20 Lite-Show™ is a special edition of the GEL-Kayano® 20,
    highlighted with all-over Reflectivity and Glow-in-the-Dark Rearfoot and
    forefoot GEL® Cushioning Systems ($170 men and women – available in spring
  *GT-2000™ 2 Lite-Show™ all over Reflectivity for increased visibility
    during low-light conditions. The new FluidRide™ midsole and full-length
    SpEVA® 55 lasting take its stable ride to the next level ($130 men and
    women – available in spring 2014)
  *Lite-Show™ accessories include:
    - Lite-Show™ Thermopolis® LT fabric beanie with LT fabric providing warmth
    and comfort ($22)
    - PR Shelter™ gloves with visibility Lite-Show™ stich ($35)
    - Lite-Show™ Buff is an all-purpose, visible and versatile buff that can
    be worn as a neck gaiter, headband, wristband or beanie ($25)
    - Lite-Show™ Nimbus® Low socks ($10)
    - Lite-Tech™ Vest with reflective LED piping, perfect for shorter days or
    all-night relay races ($30)



"The well-being of our runners is a top priority for ASICS and the new
Lite-Show Collection further displays our commitment to helping athletes of
all levels train safely and effectively so they can continue to better their
best," said Shannon Scott, director of marketing, ASICS America. "For some
runners, the early morning or after work hours is their only chance to fit in
a workout. We were inspired to keep them safe by creating the new
retro-reflective technology to enhance visibility and enable them to push
their workout to the limit at any time of the day or night."

For more information on the Lite-Show Collection please visit: And
for other ASICS collections and programs, please visit


Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,

Photos accompanying this release are available at:

CONTACT: Melinda Hutcheon

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