Redesigned 2014 Kia Optima Saves The Day With Technology And Turbocharged Performance In New Spanish-Language Advertising

  Redesigned 2014 Kia Optima Saves The Day With Technology And Turbocharged
           Performance In New Spanish-Language Advertising Campaign

Optima's High-Tech and Easy-to-Use Features Help Solve the Challenges of
Everyday Life in Two Thirty-Second Television Spots

- "Pez" and "Cuidando de ti" showcase the improved design, new premium
amenities and technological enhancements for the 2014 model year update of
Kia's award-winning midsize sedan

- Both spots are airing now in primetime on network and cable channels and are
also available at

PR Newswire

IRVINE, Calif., Oct. 15, 2013

IRVINE, Calif., Oct. 15, 2013 /PRNewswire/ -- Kia Motors America (KMA) has
launched a new national advertising campaign for Hispanic audiences to
coincide with this month's arrival of the redesigned and U.S.-built* 2014 Kia
Optima midsize sedan in showrooms nationwide. The light-hearted 30-second
spots highlight the Optima's easy-to-use technology features, turbocharged
performance and redesigned front and rear fascias – which stay true to the
award-winning original design while introducing several new styling cues – as
well as the optional SXL trim which offers premium amenities such as Nappa
leather trimmed seats and 18-inch chrome wheels.


"Performance enhancements and high-tech amenities are core to the redesigned
2014 Optima," said Michael Sprague, executive vice president of marketing &
communications, KMA. "The new spots help to increase Kia's presence among the
important and growing Hispanic demographic by placing the Optima in everyday
situations people can easily identify with while highlighting our midsize
sedan as not only attractive and stylish but also functional, safe and

Set to a Spanish-language track from the music company, Human, "Pez" features
a frantic father who utilizes the Optima's Sport driving mode to get home in a
hurry. Meanwhile, the Optima's Blind Spot Detection system[1] saves the day
for a group of friends in "Cuidando de ti."

Created by David&Goliath, Kia's advertising agency of record, both spots were
developed under the direction of executive creative director and managing
partner Colin Jeffery and can be viewed in primetime on network and cable
channels and at

Optima Advertising Background
Whether it's turning into a time machine for NBA all-star Blake Griffin or
racing through a dreamland featuring Victoria's Secret^® Angel Adriana Lima
and legendary rock band Motley Crue, the wildly popular Optima has reached
superstar status in previous marketing campaigns on its way to becoming Kia's
top-selling vehicle in the U.S. The sleek and sporty midsized sedan continues
to raise brand perception and awareness for Kia through its youthful style,
performance and cutting-edge technology.

Dynamic and Sporty 2014 Optima SXL
The 2014 version of the ever-popular Optima – Kia's sales leader – arrives
with updated front and rear fascias, accentuating the vehicle's dynamic and
sporty proportions. The eye-catching sedan is available with two powerful
Theta II powerplants featuring gasoline direct injection (GDI) technology: a
2.4-liter GDI four-cylinder or a 2.0-liter GDI turbo engine. A 2.4-liter
hybrid powertrain is also available. The improvements continue within the
cabin of the 2014 Optima, as drivers are greeted with more upscale and
high-tech amenities. The optional SXL trim brings Optima to another level of
sporty refinement, adding unique 18-inch chrome wheels, new LED fog lights,
red brake calipers, an electronic parking brake, chrome accented side sills,
and premium Nappa leather-trimmed seats. The Optima SXL is built at Kia
Motors Manufacturing Georgia, in West Point, Ga., and is offered at a starting
MSRP of $38,000[2].

Kia's Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently moved
up in the exclusive ranking ofInterbrand's "Top 100 Best Global Brands" after
joining the list for the first time last year, and the company is poised to
continue its momentum with seven all-new or significantly redesigned vehicles
scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has
invested more than $1.4 billion in the U.S., including the company's first
U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia
– which is responsible for the creation of more than 14,000 plant and supplier
jobs. The success of the U.S.-built* Optima and Sorento in two of the
industry's largest segments has fueled Kia's rapid growth and is complemented
by Kia's comprehensive lineup which includes the Cadenza flagship sedan, Soul
urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan,
Forte5 and Forte Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
visit To receive custom email notifications for press
releases the moment they are published, subscribe at

* The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built
in the United States from U.S. and globally sourced parts.

[1] The Blind Spot Detection System is not a substitute for proper and safe
lane changing procedures. Always drive safely and use caution when changing
lanes. The Blind Spot Detection System may not detect every object alongside
the vehicle.
[2] MSRP excludes $850 destination and handling fee, title, taxes, license,
options and dealer charges. Actual prices set by dealer and may vary.

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,; or Amy Corsinita, Zeno
Group for Kia Motors America, 949.468.4818,
Press spacebar to pause and continue. Press esc to stop.