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Go Pink with Pilot Pen for Breast Cancer Awareness Month

           Go Pink with Pilot Pen for Breast Cancer Awareness Month

Pilot continues partnership with the National Breast Cancer Foundation

PR Newswire

JACKSONVILLE, Fla., Oct. 15, 2013

JACKSONVILLE, Fla., Oct. 15, 2013 /PRNewswire/ --With one out of every eight
American women developing breast cancer in their lifetime, early detection and
awareness has become key to survival. In partnership with the National Breast
Cancer Foundation, Pilot Corporation of America (Pilot Pen) is supporting the
cause and raising awareness during Breast Cancer Awareness Month with three of
its bestselling pens specially designed with a Breast Cancer Awareness pink
ribbon imprinted on the barrel.

(Photo: http://photos.prnewswire.com/prnh/20131015/FL97315)

"We all understand the importance of supporting breast cancer research and
promoting early detection," said Ariann Langsam, Director of Consumer
Marketing, Pilot Pen. "Pilot is proud to support the National Breast Cancer
Foundation in its efforts to save lives through early detection and to provide
mammograms for those in need. Pilot's line of pink ribbon pens are stylish and
write incredibly well. They're great pens for an even greater cause."

Pilot will donate 10% of gross proceeds from each pink ribbon product sold now
through December 31, 2015, up to $100,000, to the National Breast Cancer
Foundation. You can show your support with pink ribbon versions of the
popular G2, Dr. Grip Center of Gravity and the FriXion Light Erasable
Highlighter.

Additionally, as part of its Breast Cancer Awareness efforts, Pilot Pen is
encouraging people to 'Pen it Forward' by sharing their "Words of Hope" with
all those affected by breast cancer from survivors to people currently
receiving treatment. Bringing the written word to the digital world, Pilot
will be sharing hand written notes of encouragement & advice from cancer
patients and survivors. For each user generated "Words of Hope" post
sharedon Pilot's Facebook, Twitter or Instagram pages before November 1,
2013, using #PenItFWD, Pilot will donate $5 to the National Breast Cancer
Foundation.

The Pilot Pink Ribbon line for Breast Cancer Awareness includes:

G2 in Pink
G2 is America's Go-2 gel ink pen. Known for its smooth writing and
comfortable grip, G2 is the #1 Selling gel ink brand in America. The G2 is
proven to last 2X longer than other gel brands^1, allowing users to write 2X
more encouraging "Words of Hope."

Dr. Grip Center of Gravity
Introduced in 1995, Dr. Grip was the first truly ergonomic writing
instrument. In 2012, Dr. Grip PureWhite and FullBlack launched, adding sleek,
stylish design to the Dr. Grip line. Dr. Grip is your prescription for
writing comfort – featuring a unique balanced design, a cushioned grip that
alleviates writing fatigue, and a smooth ink formula for an exceptional
writing experience.

FriXion Light Erasable Highlighter
FriXion Light's brilliant fluorescent ink highlights bright and erases clean.
Now, any student, parent or master organizer can highlight and erase
repeatedly for unlimited do-overs.

About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality,
performance, cutting-edge technology and consumer satisfaction. Widely
acknowledged as innovators, Pilot was first to introduce Americans to
fine-point writing and currently maintains the top share position in the gel
and rolling ball pen categories. Pilot's product offering also includes the
acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort
grip that reduces writing fatigue; the G2, America's No. 1- selling gel ink,
proven to last 2X longer than other brands; as well as the notable Precise
V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art
305,000 square foot facility in Jacksonville, FL. Its parent company is the
oldest and largest manufacturer of writing instruments in Japan. For more
visit www.pilotpen.us.

1 Independent ISO testing: Average branded gel pens tested. Data on file,
Pilot Corporation of America 2012; Source #1 Selling Gel Pen, 2012
A.C. Nielson

SOURCE Pilot Corporation of America

Website: http://www.pilotpen.us
Contact: KELLY-ANN FASANO/ IVETTE FAULKNER, BRIGHT RED- 850.668.6624,
KFASANO@BRIGHTREDTBWA.COM, IFAULKNER@BRIGHTREDTBWA.COM