Extra Space Storage® Transitions Management of Storage.com to B2 Interactive
SALT LAKE CITY, Oct. 15, 2013
SALT LAKE CITY, Oct. 15, 2013 /PRNewswire/ --Extra Space Storage (NYSE: EXR)
announced today it has contracted with B² Interactive ("B2i") to manage all
aspects of Storage.com, its online self-storage directory. The change will
further Storage.com's position as the leading online marketing source for
self-storage owners. B2i, located in Omaha, Nebraska, will focus on providing
enterprise level resources, including transactional information and
operational data to storage owners.
"The B² Interactive team has a long-standing relationship providing services
to the self-storage industry, particularly relating to online marketing.
Thirteen years ago we launched one of the first self-storage directory
websites as a solution to our own real estate marketing needs," noted Bill
Hipsher, Co-Founder of B2i. "Having the opportunity to continue building the
premier storage website domain is a fortuitous opportunity for B² Interactive
and the city of Omaha. The B² Interactive team couldn't be more excited to
execute our vision for online marketing within the self-storage industry,"
said Mr. Hipsher.
Along with shifting the operations of Storage.com to Omaha, B2i will build an
advisory council consisting of industry veterans and experts to guide the
strategic direction of the website. The goal of the advisory board will be to
help shape Storage.com into an even more robust marketing solution, allowing
storage operators the opportunity to capitalize on the power of interactive
The B2i team is led by internet and storage industry veterans, Bill Hipsher,
Brandon Taylor and Nick Bilava. Bill has an extensive real estate background
and is credited with building one of the first online storage directories.
Joining Mr. Hipsher is co-founder Brandon Taylor. Mr. Taylor has wide-ranging
experience building websites, software tools and online directories. Nick
Bilava, Director of Sales and Marketing, rounds out B2i's core group. Mr.
Bilava is well recognized within the storage industry as a leader in helping
storage owners be more successful in all aspects of online marketing. "We
believe B² Interactive's combination of industry experience and technological
expertise will serve Storage.com and our partners well," said Mr. Hipsher.
About Extra Space Storage Inc.
Extra Space Storage Inc., headquartered in Salt Lake City, is a fully
integrated, self-administered and self-managed real estate investment trust.
As of September 30, 2013, the Company owned and/or operated 1,007 self-storage
properties in 35 states, Washington, D.C. and Puerto Rico. The Company's
properties comprise approximately 667,000 units and approximately 74 million
square feet of rentable storage space offering customers conveniently located
and secure storage solutions, including business storage. Extra Space Storage
is the second-largest owner and/or operator of self-storage properties and is
the largest self-storage management company in the United States. For more
information, visit www.extraspace.com.
SOURCE Extra Space Storage
Contact: Clint Halverson, Extra Space Storage, 801-365-4600,
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