BSkyB, Coca-Cola, Heinz and Marks & Spencer Are Just Several of the Confirmed Companies Speaking at Smithers Pira’s Digital

  BSkyB, Coca-Cola, Heinz and Marks & Spencer Are Just Several of the
  Confirmed Companies Speaking at Smithers Pira’s Digital Print for Packaging

Smithers Pira confirms an exciting new agenda for Digital Print for Packaging,
taking place at The Cumberland Hotel, London, UK from 2-4 December 2013.

Business Wire

LEATHERHEAD, England -- October 15, 2013

Everyone has heard about digital print. But how much do you really know?
Digital print is just beginning to infiltrate the packaging market and
demonstrate its true potential for seamless and personalised advertising.

Coca-Cola’s recent global ‘Share a Coke’ campaign serves as the perfect
success story to demonstrate the potential of digital printing for businesses.
Coca-Cola personalised bottles with the most common first names from around
the world in multiple languages, and saw both sales and social media
engagement with the brand increase significantly.

Digital print is opening up a world of creativity in packaging design and
digital marketing strategy. Personalised digitally printed material have been
driving ROI for years, using content which can also be incorporated into
online and mobile media as pioneered by marketing teams such as BSkyB. This
kind of personalisation ensures relevant messages are delivered to targeted
groups. According to, 61% of US consumers feel more positive about
a brand when marketing messages are personalised. Following Sky’s lead, FMCG
brands could be producing completely bespoke and targeted packaging in the not
so distant future.

This technology is in its relatively early stages and there is a general lack
of coverage and awareness in the industry. Despite common misconceptions,
digital printing is becoming increasingly cost-effective and offers the same
standard of quality as more traditional printing methods. Companies of all
shapes and sizes are beginning to recognise its potential, and those who don’t
get on board are likely to get left behind.

Hear from Coca-Cola, Unilever, BSkyB, SAB Miller, Mondelez, Marks & Spencer
and many more at the Digital Print for Packaging conference 2013, in London
from 2-4 December. Whether you’re considering digital print for your business
or would like to know a little more about this increasingly popular printing
method, this event will provide you with answers to all of your questions.

More information on Digital Print for Packaging visit

More about Smithers Pira


Smithers Pira
Jo Martin
+44 (0)1372 802000
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