The Bon-Ton Stores, Inc. Announces Carson’s Clearance Center Opening

  The Bon-Ton Stores, Inc. Announces Carson’s Clearance Center Opening

Business Wire

YORK, Pa. -- October 15, 2013

The Bon-Ton Stores, Inc. (NASDAQ:BONT) today announced it will open a 21,000
square-foot Carson’s Store Clearance Center located at The Landings Shopping
Center in Lansing, Illinois. The new Clearance Center is in a retail center
that includes Pier 1 Imports, Wal-Mart, Ultra Foods, Burlington Coats, Dollar
Tree and Citi Trends. The Center is scheduled to open on Saturday, October 19,

Brendan Hoffman, President and Chief Executive Officer, stated, “We are
pleased to announce the opening of our free-standing clearance center in the
Lansing area. The store will feature a wide-assortment of clearance
merchandise from women’s, men’s and children’s apparel, shoes, handbags and
home items, all offered at terrific values. We believe consumers in the area
will appreciate this new addition to the Carson’s shopping experience.”

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 272 department stores, which includes 10
furniture galleries, in 25 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman,
Herberger’s and Younkers nameplates. The stores offer a broad assortment of
national and private brand fashion apparel and accessories for women, men and
children, as well as cosmetics and home furnishings. For further information,
please visit the investor relations section of the Company’s website at

Certain information included in this press release contains statements that
are forward-looking within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements, which may be identified
by words such as “may,” “could,” “will,” “plan,” “expect,” “anticipate,”
“estimate,” “project,” “intend” or other similar expressions, involve
important risks and uncertainties that could significantly affect results in
the future and, accordingly, such results may differ from those expressed in
any forward-looking statements made by or on behalf of the Company. Factors
that could cause such differences include, but are not limited to: risks
related to retail businesses generally; a significant and prolonged
deterioration of general economic conditions which could negatively impact the
Company in a number of ways, including the potential write-down of the current
valuation of intangible assets and deferred taxes; risks related to the
Company’s proprietary credit card program; potential increases in pension
obligations; consumer spending patterns, debt levels, and the availability and
cost of consumer credit; additional competition from existing and new
competitors; inflation; deflation; changes in the costs of fuel and other
energy and transportation costs; weather conditions that could negatively
impact sales; uncertainties associated with expanding or remodeling existing
stores; the ability to attract and retain qualified management; the dependence
upon relationships with vendors and their factors; a data security breach or
system failure; the ability to reduce or control SG&A expenses, including
initiatives to reduce expenses and improve efficiency; operational
disruptions; unsuccessful marketing initiatives; the failure to successfully
implement our key strategies, including initiatives to improve our
merchandising, marketing and operations; adverse outcomes in litigation; the
incurrence of unplanned capital expenditures; the ability to obtain financing
for working capital, capital expenditures and general corporate purpose; the
impact of regulatory requirements including the Health Care Reform Act and the
Dodd-Frank Wall Street Reform and Consumer Protection Act; the inability or
limitations on the Company’s ability to favorably adjust the valuation
allowance on deferred tax assets; and the financial condition of mall
operators. Additional factors that could cause the Company’s actual results to
differ from those contained in these forward-looking statements are discussed
in greater detail under Item 1A of the Company’s Form 10-K filed with the
Securities and Exchange Commission.


The Bon-Ton Stores, Inc.
Mary Kerr
Vice President
Investor & Public Relations
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