Famous Footwear Embraces Mobile Shoppers with Rewards App for iPhone and Android

  Famous Footwear Embraces Mobile Shoppers with Rewards App for iPhone and
  Android

    Company taps easy shopping, inspired styling and real-time rewards for
                                  customers

Business Wire

ST. LOUIS -- October 15, 2013

Famous Footwear today announced the launch of its free app for iPhone and
Android. The new app offers shoppers instant access to savings they can earn
through Famous Footwear’s Rewards program as well as exclusive mobile
discounts and offers. The app allows users to plan, shop and track their
purchases, and redeem their Rewards points from their mobile device.

“Famous Footwear’s app gives mobile shoppers easy, convenient access to the
shoe styles and brands that fit their lifestyles,” said Will Smith, chief
marketing officer, Brown Shoe Retail. “We’ve designed it to make shopping,
sharing and saving, as well as earning and redeeming rewards, as immediate as
today’s mobile shoppers expect.”

Shopping and Saving made Easy

With the app, customers are just a tap away from accessing account profile
details, reviewing or redeeming rewards and finding nearby stores. Key
features of Famous Footwear’s mobile app include:

  *My Victories – Digital Wallet: The app gives users more immediate access
    to the savings they can earn through the Famous Footwear Rewards program.
    It allows members to redeem their Rewards points as soon as they earn
    them. Without the app, members receive their Rewards certificates four
    times a year via mail or email. Using the Digital Wallet feature, users
    can see their Rewards points and dollars earned at any time. When
    purchasing shoes, shoppers can instantly apply their digital Rewards
    certificates to the order to maximize savings.
  *Mobile Exclusives: Inspiring savings,  the app’s home screen will feature
    exclusive offers for mobile users and Rewards members. This will include
    coupons, bonus point events and more. New and existing Rewards members
    earn 15 bonus points just for signing up on the app.
  *My Profile: After registering their Rewards account, existing Rewards
    members can use the app to track past web and in-store purchases, and new
    members can begin tracking this.

Sharing and Saving Style Inspiration

By simply scrolling down on the app’s home screen, users can access additional
style-related features designed to inspire them and provide simple ways to
share content via social media networks such as Facebook and Twitter as well
as email. Mobile shoppers can use the app for style inspiration and social
media sharing tools, which include:

  *LookBook: Customers can shop the season’s latest on-trend styles; browse
    Twitter and Instagram content; and access the Famous Footwear blog,
    Footnotes. They can also share their favorite trends, Twitter and
    Instagram content, and blogs via Facebook, Twitter and email.
  *#MyVictory (User-generated Content): Mobile users can share inspiration of
    their own, using the #MyVictory feature on Twitter and Instagram. Mobile
    users can see what trends and updates are most popular via social media
    posts using #myvictory and #famousfootwear.
  *My Favorites: While browsing for shoes, shoppers can click a heart icon to
    “like” their favorite styles so they can save and access them later.

The free app is available in Apple’s App Store and the Google Play store or by
texting* APP to FAMOUS (326687). Famous Footwear customers can access the app
with the same email login information they use to access their Famous.com
shopping account. New users can create an account by either using the app to
register for the Famous Rewards program or linking to their existing Rewards
number.

Famous Footwear is a leading, easy-to-shop footwear destination, featuring
athletic, casual, and dress shoes from more than 100 brands for women, men and
children, making it a one-stop-shop for the entire family. Famous Footwear has
more than 1,000 stores nationwide as well as an e-commerce site Famous.com.
For more information, go to www.Famous.com or www.Facebook.com/FamousFootwear.

*Message and data rates may apply. One message per request. Visit
famous.com/txt-msg-policy for Terms, Conditions and Privacy.

About Brown Shoe Company and Famous Footwear

Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are
worn by people of all ages, from all walks of life. Our products are available
virtually everywhere — in the nearly 1,300 Famous Footwear and Naturalizer
retail stores we operate, in hundreds of major department and specialty
stores, on 14 branded ecommerce sites, and on many additional third-party
retail websites. Through our broad range of products, we serve three key
market segments. Our Family brands — Famous Footwear, Famous.com, and
shoes.com — are one-stop-shopping destinations for high quality, affordable
styles for a family’s every occasion. Active people who want comfort, style
and performance can look to our Healthy Living brands — Naturalizer, Dr.
Scholl's, LifeStride and Ryka. Our Contemporary Fashion brands — Via Spiga,
Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie Footwear — keep
fashionistas in step with the latest trends. At Brown Shoe Company, we inspire
people to feel good and live better... feet first!

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Contact:

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Jessica Nuñez, 972-388-5510
Jessica@NunezPRGroup.com