Hertz Loyalty Recognized At 4th Annual COLLOQUY Awards

            Hertz Loyalty Recognized At 4th Annual COLLOQUY Awards

Hertz is Awarded the 2013 COLLOQUY Loyalty Award for Loyalty Innovation in
Global Travel

PR Newswire

PARK RIDGE, N.J., Oct. 15, 2013

PARK RIDGE, N.J., Oct. 15, 2013 /PRNewswire/ --The Hertz Corporation (NYSE:
HTZ), the world's largest general use car rental brand, has been awarded the
2013 COLLOQUY Loyalty Award for the 4^th Annual COLLOQUY Loyalty Awards,
honoring groundbreaking innovations in loyalty marketing that are designed to
enhance the consumer experience.

(Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO)

"This award in particular is a huge honor because we take great pride in our
Gold Plus Rewards free loyalty program to give our customers the most valued
car rental experience possible," commented Mark P. Frissora, Chairman and
Chief Executive Officer for Hertz. "This award is a true testament to Hertz's
passion and commitment to harnessing the most innovative technologies to
create the fast and easy rental experience and services in the car rental
industry worldwide."

Hertz Gold Plus Rewards is a free loyalty rewards program that allows valued
Hertz customers to earn points per qualifying dollar spent at Hertz and Hertz
24/7, which can be used for free rentals, upgrades and more.

COLLOQUY, LoyaltyOne's global research group, launched its Loyalty Awards in
2010 to salute the most innovative, customer-committed Enterprise Loyalty
initiatives in the industry. The Global challenge produced winners from the
United Stated, Canada, Australia and the United Arab Emirates.

"The COLLOQUY Loyalty Awards confer the highest honor on companies that are
unwavering in their efforts to put the customer at the center of all efforts,"
said COLLOQUY Editor-at-Large Dennis Armbruster. "The innovations on display
in these winning programs, operated by these industry leaders, provide ample
proof that the future of loyalty marketing is in good hands."

Hertz is committed to providing its customers speed, ease and value with
technological innovations and personalized service. "Traveling at the Speed of
Hertz" offers a variety of unique customer enhancements, which include:

  oCarfirmation: A mobile email/SMS text service – Mobile Gold Alerts -- that
    confirms a Gold customer's reservation, advises of their car, and its
    location at the Hertz facility.

       oCarfirmation Upgrade: Hertz Carfirmations also shows other available
         cars and upgrades and lets members select the one they want – all on
         their mobile device in three simple steps.

  oChoose Control: Hertz Gold Choice gives the customer the power to keep the
    car they reserved or simply choose another, something no other car rental
    brand offers.
  oZap Technology: Hertz's Gold enrollment and e-Return is the fastest way to
    get customers in their cars and when they return, back on their way home.
    Hertz will email the customer's receipt in a flash.
  oAcceler-Rental: Hertz is the first car rental company to now offer both
    airport and neighborhood location customers the ability to rent cars
    through a live face-to-face video kiosk with Hertz ExpressRent™ kiosks.
  oMobile Apps: As consumers are looking to mobile technologies as a way to
    take back control of their travel experience, from on-the-go bookings to
    instant upgrades.

       oHertz Mobile App: Book, modify and search car rental reservations,
         find locations, and browse special deals and offers all from the palm
         of your hand.
       oHertz NeverLost My Explore App: Users can plan their itinerary and
         navigate popular cities all on their smart phone and import it into a
         calendar or to the award-winning Hertz NeverLost® GPS.
       oHertz 24/7 Mobile App: Customers have 24/7 access to a variety of
         vehicles when and where they need them with the ability to reserve a
         car or modify an existing reservation and view upcoming and previous

Hertz was presented with an engraved crystal award at an awards ceremony
September 24 during the 11^th Annual COLLOQUY Loyalty Summit in Dallas, TX. A
printed summary of all the 2013 award winners is available for download at

About Hertz
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2013/14 U.S. Car Rental
Survey, earning top honors in 10 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards,
NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline,
Prestige and Green Traveler Collections, set Hertz apart from the competition.
Additionally, Hertz owns the vehicle leasing and fleet management leader
Donlen Corporation and operates a leading North American equipment rental
business, Hertz Equipment Rental Corporation, which includes Hertz
Entertainment Services.

SOURCE The Hertz Corporation

Website: http://www.hertz.com
Contact: Paula Rivera, 201-307-2824, privera@hertz.com
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