DuPont Authentication and Brother Industries Collaborate on Global Initiative
to Prevent Counterfeit Printing Supplies
By Using DuPont(TM) Izon(R) 3D Security Holograms in Combination With the
DuPont(TM) Traceology(TM) eVerification System, Users can Now Easily Validate
the Authenticity of the Brother Supplies They Purchase
WILMINGTON, Del., Oct. 15, 2013 (GLOBE NEWSWIRE) -- via PRWEB - DuPont
Authentication, Inc. (DuPont) today announced that it is working with Brother
Industries, Ltd. (Brother) on a global initiative to help protect its laser
and inkjet supplies from illegal counterfeiting. By using DuPont™ Izon® 3D
security holograms in combination with the DuPont™ Traceology™ eVerification
system, users can now easily validate the authenticity of the Brother supplies
"The risks of counterfeit supplies are quite serious for companies like
Brother, that have worked hard to establish quality products in the market and
have a keen interest in protecting their brand, reputation, and above all,
their customers," said Peter Waker, global business director, DuPont
Authentications. "Illegal counterfeit supplies can destroy a printer, plugging
nozzles and producing far fewer or inferior printouts, if they perform at all.
Izon® and Traceology™ can help guard against that."
Brother's anti-counterfeit initiative involves a high-security hologram on
supplies packaging which carries a unique reference number, enabling instant
visual authentication and verification that can be completed online or through
a mobile App, in-store, at home or anywhere.
"DuPont and Brother have collaborated closely to bring together the critical
elements of a strong, global consumer protection program, including easy overt
validation technology, and DuPont™ Traceology™ eVerification to assist our
customers in buying genuine Brother supplies they can rely on," said Takafumi
Kamenouchi, managing executive officer – Brother Industries, Ltd.
Brother is a leading global manufacturer of laser printers, inkjet printers,
Multi-Function Center, fax machines, P-touch electronic labelers, typewriters
and sewing machines. Brother manufactures innovative, reliable and practical
products for home and office use, while maintaining high customer satisfaction
and following comprehensive measures for environmental conservation. For more
information visit: http://www.brother.com.
DuPont Authentication provides market-leading brand protection programs,
anti-counterfeit solutions and document security systems to large corporate
and government entities. These solutions use a combination of market-leading
technologies to safeguard the world's largest brands and government
organizations from the damaging affects of counterfeiting. For further
information, please visit http://authentication.dupont.com.
DuPont (NYSE:DD) has been bringing world-class science and engineering to the
global marketplace in the form of innovative products, materials, and services
since 1802. The company believes that by collaborating with customers,
governments, NGOs, and thought leaders we can help find solutions to such
global challenges as providing enough healthy food for people everywhere,
decreasing dependence on fossil fuels, and protecting life and the
environment. For additional information about DuPont and its commitment to
inclusive innovation, please visit http://www.dupont.com.
The DuPont Oval Logo, DuPont™, Izon® and Traceology™ are registered trademarks
or trademarks of DuPont or its affiliates.
BROTHER, Multi-Function Center and P-touch are trademarks or registered
trademarks of Brother Industries, Ltd.
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
Ellen G. Pressley
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