Minacs Donates Over $60,000 to Hyundai Hope On Wheels
Donation in Aid of Pediatric Cancer Research
COSTA MESA, CA -- (Marketwired) -- 10/14/13 -- Minacs Marketing
Solutions (a division of global business solutions company Aditya
Birla Minacs), today announced a contribution of $60,752 to Hyundai
Hope On Wheels(R) in support of pediatric cancer research.
Minacs executed an integrated marketing and fundraising campaign on
behalf of Hyundai Motor America, Hyundai Hope On Wheels, and
participating Hyundai dealers throughout the United States. Minacs
designed marketing materials and distributed them through various
customer touch points including direct mail, email, digital display
advertisement, and text messages. Minacs also collected funds via
point of purchase donations. A portion of the money Minacs earned
from managing the campaign was donated directly back to the charity.
The mission of Hyundai Hope On Wheels is to raise awareness about
childhood cancer, raise life-saving research funds and celebrate the
lives of children affected by this disease. The program provides
grants to eligible institutions nationwide pursuing innovative
pediatric cancer research. These grants are designed to develop new
treatments and ultimately a cure.
John Krafcik, CEO, Hyundai Motor America, said, "We appreciate
Minacs' support of Hope On Wheels, which has become one of the
leaders in the battle against childhood cancer. This generous
donation is symbolic of our partnership, and we're delighted to have
Minacs on the team with us fighting this terrible disease."
Mike Doobay, Global Leader, Minacs Marketing Solutions said, "Close
to 15,000 new cases of childhood cancer are diagnosed in the US each
year, while only 4% of federal cancer funds are allocated to
pediatric cancers. We applaud Hyundai Motor America and its dealers
for their activism and support of this very worthy cause. We are
pleased to have been given the opportunity to participate."
About Aditya Birla Minacs Worldwide Ltd
Aditya Birla Minacs is a leading business solutions company that
partners with global corporations in the manufacturing, retail,
telecom, technology, media and entertainment, banking, insurance,
healthcare and public sectors. We leverage years of process, domain
and technology expertise to deliver superior business value to
clients with our seamless Customer Lifecycle, Marketing, Finance and
Accounting, Procurement and IT solutions and services. 21,000 Minacs
experts across 3 continents and 35 centers spanning Canada, Germany,
Hungary, India, Jamaica, Philippines, the UK and USA power our
solutions through a global delivery model that helps our clients
enhance revenues, profitability and customer service. Visit
www.minacs.adityabirla.com for more information.
HYUNDAI HOPE ON WHEELS
Hyundai Hope On Wheels(R) is a 501(c)(3)
nonprofit organization that is committed to finding a cure for
childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides
grants to eligible institutions nationwide that are pursuing
life-saving research and innovative treatments for the disease.
Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor
America and its more than 800 U.S. dealers. At the end of its 15th
year, Hyundai Hope On Wheels will have awarded more than $72 million
towards childhood cancer research in pursuit of a cure.
For more information about Hyundai Hope On Wheels, please visit
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa
Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai
vehicles are distributed throughout the United States by Hyundai
Motor America and are sold and serviced through more than 820
dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai's 10-year/100,000-mile powertrain limited warranty, and five
years of complimentary Roadside Assistance. Hyundai Assurance
includes Assurance Connected Care that provides Hyundai owners with
proactive safety and car care services made possible by the Hyundai
Blue Link telematics platform, complimentary for three years. These
services include Automatic Collision Notification, Enhanced Roadside
Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report
and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit
Please visit our media website at
www.hyundainews.com and our blog at www.hyundailikesunday.com
Hyundai Motor America on Twitter | YouTube | Facebook
Certain statements in this release concerning our future growth
prospects are forward-looking statements, which involve a number of
risks and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. We may,
from time to time, make additional written and oral forward-looking
statements, including statements contained in our filings with the
regulators in India and to our reports to shareholders. We do not
undertake to update any forward-looking statement that may be made
from time to time by us or on our behalf.
For further information, please contact:
Aditya Birla Minacs
Hyundai Motor America
Tel: (714) 965-3584
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