Campbell Appoints Ümit Subaşı President of Asia Pacific

  Campbell Appoints Ümit Subaşı President of Asia Pacific

Business Wire

CAMDEN, N.J. -- October 14, 2013

Campbell Soup Company (NYSE:CPB) today announced the appointment of Ümit
Subaşı to the role of President, Asia Pacific. In this role, Subaşı will be
responsible for Campbell’s Australian, Southeast Asian and Pacific operations,
including “Arnott’s” biscuits and “Campbell’s” soup, stock and beverages.

Subaşı will be based at Campbell Arnott’s regional headquarters in Sydney and
will report to Luca Mignini, President − Campbell International. His
appointment is effective Nov. 1, 2013.

Subaşı has more than 20 years of experience in the global fast-moving consumer
goods industry. Prior to joining Campbell, he was President, Emerging Markets
and a member of the Executive Board of Beiersdorf AG, one of the world’s
leading personal care companies. In this role, he was responsible for
significantly expanding the company’s presence in emerging markets. During his
tenure, he led strategy, implemented new operating models and delivered
top-line growth for brands such as “Nivea” across Latin America, India,
Africa, Russia and the Commonwealth of Independent States (CIS) and the Middle

Mignini said, “Ümit is an outstanding leader who has a track record of
delivering strong growth in established markets such as Europe, as well as
developing markets in Latin America and Asia. It’s this combination that gives
me confidence Ümit will fast-track our efforts to strengthen our core
businesses in Australia and New Zealand while accelerating our expansion into
faster-growing geographies across Southeast Asia.”

Subaşı began his career with SC Johnson in 1993 and held increasingly senior
general management positions in both developed and developing markets. During
his 17-year tenure, he provided broad commercial leadership for the company’s
brands in such countries as Germany, Romania, Russia, CIS and Turkey. He
possesses extensive experience in turning around businesses, expanding
distribution, creating sales strategies and establishing new operations in
emerging economies.

Subaşı holds a degree in Business Administration from the Anadolu University
in Turkey and in 1997 he completed the Euro Executive Post-Graduate Program at
INSEAD in Paris.

Subaşı succeeds Gareth Edgecombe, who joined Campbell in 2011. Edgecombe
departs a few months short of his three-year term after successfully
spearheading a growth plan for Campbell’s Asia Pacific business and setting
the team on their course.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and
simple meals, including soup and sauces, snacks and healthy beverages. Founded
in 1869, the company has a portfolio of market-leading brands, including
“Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” “Bolthouse Farms,” “Plum
Organics” and “Kjeldsens.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace, in
the marketplace and in the communities in which it operates. Campbell is a
member of the Standard & Poor’s 500 and the Down Jones Sustainability Indexes.
For more information, visit or follow company news
on Twitter via @CampbellSoupCo.


Campbell Soup Company
Carla Burigatto (Media)
Jennifer Driscoll (Analysts/Investors)
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