MMA Announces New Global Board Members with Millennial Media’s Paul Palmieri Elected as Global Chair

  MMA Announces New Global Board Members with Millennial Media’s Paul Palmieri
  Elected as Global Chair

Dunkin’ Brands, L'Oréal, JP Morgan Chase and Walmart join the MMA Global Board
      of Directors to foster growth across the mobile marketing industry

Business Wire

NEW YORK -- October 14, 2013

The Mobile Marketing Association (MMA), the leading global trade association
for the mobile marketing industry, today unveiled several new board members
slated to join the MMA Global Board of Directors. Additionally, as announced
at the MMA’s SM2 conference, Paul Palmieri, CEO and Co-Founder of Millennial
Media, was appointed by the board to serve as Global Chair. Palmieri succeeds
Cameron Clayton, President, Digital Group, The Weather Company, who held the
position for the past two years.

Elected by the MMA’s global membership, the new and reappointed board members
will serve a two-year term. The appointment of these brand leaders is a
testament to the pivotal role that the MMA plays to provide guidance,
thought-leadership and education to the marketing community.

The new and reelected board members include:

  *John Costello, President, Global Marketing & Innovation, Dunkin' Brands
  *Jack Haber, VP Global Advertising & Digital, Colgate-Palmolive Company
  *Marc Speichert, CMO, L'Oréal USA
  *Robert Tas, Managing Director, Head of Digital Marketing, JP Morgan Chase
    & Co.
  *Wanda Young, VP, Media & Digital Marketing, Walmart

“With marketing’s seismic shift to mobile, marketers have become increasingly
active with the MMA’s mission to evolve mobile as an indispensable component
of the marketing mix. Executives realize the importance of mobile to the
future health of their businesses,” said Greg Stuart, CEO, MMA. “I am pleased
to welcome the new board members and look forward to working
shoulder-to-shoulder as we advance the mobile marketing industry worldwide.”

The returning members of the MMA Global Board of Directors include:

  *Cameron Clayton, President, Digital, The Weather Company
  *Jennifer Creegan, GM Brand Advertising, Online Services Division,
  *Tom Daly, Group Director, Global Connections, The Coca-Cola Company
  *Carolyn Everson, VP Global Marketing Solutions, Facebook
  *Scott Ferber, Chairman & CEO, Videology
  *Joe Kennedy, CEO & President, Pandora
  *Simon Khalaf, President & CEO, Flurry
  *Scott Kveton, Co-Founder & CEO, Urban Airship
  *Perley McBride, EVP & CFO, Leap Wireless International
  *Neal Mohan, VP Display Advertising Products, Google
  *Alex Moukas, CEO, Velti
  *Rob Norman, Chief Digital Officer, GroupM Global
  *Paul Palmieri, Co-Founder, President & CEO, Millennial Media
  *Jack Philbin, Co-Founder, President & CEO, Vibes Media
  *Dipanshu Sharma, Founder & CEO, xAd
  *Rich Stalzer, CEO, Voltari
  *Naveen Tewari, Founder & CEO, InMobi
  *Alan Yan, Founder & CEO, AdChina

“The MMA Global Board of Directors reflects the diversity of the mobile
ecosystem. To advance mobile as a marketing vehicle, you need to have everyone
represented at the table—marketers, agencies, media and technology enablers,”
said Palmieri. “With the recent board appointments the MMA global board is a
collection of the most brilliant and visionary business leaders. Together we
will drive growth for the mobile marketing industry, be an influential
authority for the development of standards and demonstrate mobile’s power to
transform businesses.”

The global board also appointed members for the Global Board Executive
Committee. These leaders were selected for their commitment to shape the
future of the mobile industry and serve as a catalyst to inspire brands to
bolster their mobile efforts.

The appointed Global Board Executive Committee is comprised of:

  *Global Chair: Paul Palmieri, President, CEO and Co-Founder, Millennial
  *Global Vice Chair: Jack Philbin, Co-Founder, President & CEO, Vibes
  *Global Secretary: Carolyn Everson, VP, Global Marketing Solutions,
  *Member at Large: Alex Moukas, CEO, Velti plc.
  *Member at Large: Joe Kennedy, CEO & President, Pandora Media, Inc.
  *Member at Large: John Costello, President, Global Marketing and
    Innovation, Dunkin Brands, Inc.
  *Treasurer: Perley McBride, EVP, CFO, Leap Wireless International, Inc.
  *Chair Emeritus: Cameron Clayton, President, Digital Group, The Weather
  *MMA President: Greg Stuart, CEO & President, MMA

“With his vast knowledge and leadership experience in the mobile space, Paul
Palmieri will accelerate momentum for the MMA globally. We are indebted to
Cameron Clayton who structured the MMA for success and invested in turnkey
initiatives such as the Mobile X% Solution and There has never been a
more exciting time for the MMA as mobile enables marketers to move closer to
consumers than ever before,” said Stuart.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade
association established to lead the growth of mobile marketing and its
associated technologies. The MMA is an action-oriented organization designed
to clear obstacles to market development, establish mobile media guidelines
and best practices for sustainable growth, and evangelize the use of the
mobile channel. The more than 700 member companies, representing nearly fifty
countries around the globe, include all members of the mobile media ecosystem.
The Mobile Marketing Association’s global headquarters are located in the
United States and it has regional chapters including North America (NA),
Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For
more information, please visit For information relating to
the MMA’s Mobile Marketing Forum series, please visit


Rebecca Laming
Director of Communications
M: +1 917-558-1828
GRC (Global Results Comms).
Valerie Christopherson/Lora Friedrichsen
+1 949 608 0276
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