The Hub Network And The Halloween Pros At Party City Reveal 13 Holiday Trends For 2013

The Hub Network And The Halloween Pros At Party City Reveal 13 Holiday Trends
                                   For 2013

PR Newswire

LOS ANGELES, Oct. 14, 2013

LOS ANGELES, Oct. 14, 2013 /PRNewswire/ --Each year, North America's largest
Halloween retailer, Party City, analyzes pop culture, the latest fashion
crazes and Hollywood blockbusters to determine the year's biggest costume
trends. Together with "Hub Network's First Annual Halloween Bash," which will
be broadcast Saturday, Oct. 26, 8–10 p.m. on the Hub Network, they are
bringing you the top 13 costume and holiday-related facts for a spooktacular
Halloween in 2013.

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Read on…if you dare:

1.According to Party City, princesses and flutter fairies are among the top
    most popular costumes for the 2013 season. Coordinating accessories at
    Party City and www.partycity.com allows consumers to create a
    personalized, one-of-a-kind costume look.
2.Halloween spending in the United States this year is estimated to reach $8
    billion, up significantly from 2011's $6.86 billion.*
3.Consumers are projected to spend $79.82 per person on Halloween, with an
    average of $28.65 on costumes. An estimated $1.04 billion will be spent on
    children's costumes, and $1.22 billion on adult costumes.*
4.15.1% of the country will dress up their pets. Top pet costumes include:
    pumpkin, devil, hot dog, cat and bee.*
5.When it comes to inspiration for costume ideas, one-third (32.9%) will
    search for costume ideas online; another third (32.8%) will look for new
    ideas in a store, and one-fifth (20.8%) will seek advice from friends or
    family. Additionally, 14.1% will check Facebook for inspiration and 3.8%
    will review blogs.*
6.The most popular (human) costumes in 2012 included: witch, vampire,
    pirate, Batman character and zombie.*
7.In 2011, there were just under 2,000 costume rental and formal wear
    establishments selling Halloween costumes. Party City has more than 800
    stores across the country. (via U.S. Census Bureau, 2011 County Business
    Patterns)
8.An estimated 51.4% of Americans will decorate their home or yard this
    year, and 45% will wear a costume.*
9.More than 47,800 acres of pumpkins were harvested in the United States
    last year, with a total estimate production value of $148.9 million. (via
    U.S. Department of Agriculture, National Agricultural Statistics Service)
10.The estimated number of potential trick-or-treaters in 2012 (ages 5 to 14)
    across the US, was 41.1 million. (via U.S. Census Bureau, 2012 Population
    Estimates)
11.A few of the places across the nation that may put you in a Halloween
    mood, are: Tombstone, Arizona; Sleepy Hollow, IL; Kill Devil Hill, NC;
    Casper, WY and Scarville, IA.
12.Americans will buy more than 600 million pounds of candy this year, adding
    up to$2.4 billion spent on sweets in the weeks leading up to Oct. 31. The
    most popular candy is Snickers. (via National Confectioners Association)
13.The word Halloween is an abbreviated version of the phrases All Hallows'
    Eve and All Hallows' Evening. HAPPY HALLOWEEN!

*via National Retail Federation

Hosted by Kenan Thompson ("SaturdayNight Live"), the "Hub Network's First
Annual Halloween Bash," will feature the first-ever nationwide Halloween
costume competition. Fifty semi-finalists representing each state in America
will win a trip to Los Angeles to be a part of the televised costume
competition to bejudged by Halloween-expert Martha Stewart, actor Hal Sparks
("Spider Man 2"), and actress, singer and dancer Coco Jones ("Holla at the
DJ").One lucky winner will take home $25,000 and will have a chance at a
walk-on role on the Hub Network's Daytime Emmy® Award-winning series, "R.L.
Stine's The Haunting Hour: The Series." The star-studded, two-hour special
also includes a performance by pop-star Cody Simpson and teen-girl pop-group
Fifth Harmony. Presenters include Bailee Madison ("Trophy Wife"), Rico
Rodriguez ("Modern Family"), Nolan Gould ("Modern Family"), Zachary Gordon
("Diary of a Wimpy Kid"), Keean Johnson ("Spooksville") and Todd Newton
("Family Game Night"), among others.

The "Hub Network's First Annual Halloween Bash" will take place at Barker
Hangar in Santa Monica, Calif. Bob Bain serves as executive producer and Paul
Flattery is producer for Bob Bain Productions.Viewers can visit
hubworld.com/halloween to view all of the Halloween-costume submissions and
learn more about the special.

Sponsors of the "Hub Network's First Annual Halloween Bash" include Party
City, Activision's Skylanders SWAP Force, Hasbro's Furby Boom!, and Sparkle®
Paper Towels.

About the Hub Network

The HubNetwork is a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS)
with a goal of entertaining, enlightening, empowering and educating children
and their families. The cable and satellite television network features
original programming as well as content from Discovery's library of
award-winning children's educational programming; from Hasbro's rich portfolio
of entertainment and educational properties built during the past 90 years;
and from leading third-party producers worldwide. The Hub Network's lineup
includes animated and live-action series, as well as specials, game shows, and
family-favorite movies. The network extends its content through a robust and
engaging online presence at www.hubworld.com. The Hub Network rebranded from
Discovery Kids on October 10, 2010, and is available in over 73 million U.S.
households. The Hub Network logo and name are trademarks of Hub Television
Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and
check the channel locator at the top of the page.

Visit the Hub Network on Facebook athttp://www.facebook.com/hubtvnetwork and
Twitter @HubTVNetwork

Note: For artwork, visit http://press.discovery.com/us/hub/

About Party City

Party City Holdings Inc. designs, manufactures, contracts for manufacture and
distributes party goods, including paper and plastic tableware, metallic
balloons, accessories, novelties, gifts, and stationery and is North America's
No. 1 party retailer with more than 800 company-owned and franchise locations
throughout the United States, Canada and Puerto Rico. Headquartered in
Rockaway, N.J., Party City became part of the Amscan Holdings, Inc., family in
2005. With their worldwide facilities in Asia, Europe and Australia, as well
as distribution centers in the Americas, the merger has made it possible to
design, manufacture and distribute products in the United States and overseas.
The vision of providing more party for less has made Party City the largest
specialty party retailer and premiere Halloween destination in North America.

SOURCE The Hub Network

Website: http://www.hubworld.com
Contact: Crystal Williams, The Hub Network, (818) 531-3673,
crystal_williams@hubtv.com