Using a Campaign Microsite Presence to Establish Industry Thought Leadership

 Using a Campaign Microsite Presence to Establish Industry Thought Leadership

New case study from PR Newswire examines how Sodexo used the ARC microsite to
reposition itself as a thought leader in the quality of daily life

PR Newswire

NEW YORK, Oct. 14, 2013

NEW YORK, Oct. 14, 2013 /PRNewswire/ --With the speed of information
increasing exponentially on a daily, if not hourly, basis, companies looking
to reposition themselves are faced with the dilemma of getting accurate and
engaging content into the right hands. The "information overload" phenomenon
is a challenge for marketers and communicators looking to cut through the
noise and get to the heart of the matter: providing new and relevant content
to the correct audience.^1

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In a new case study, PR Newswire analyzes how Sodexo increased the scope of
its thought leadership beyond the food service industry by using PR Newswire's
ARC, a branded campaign microsite. Well-known for the annual "Workplace
Trends Report," the Sodexo PR and Marketing teams formed a united front to
achieve their goals through the ARC's content curation and targeted
distribution capabilities. Ultimately, by using the ARC to showcase highly
valuable, multimedia content, Sodexo successfully positioned itself as an
authority in the quality of daily life sector.

To view the case study:

"I think the ARC is a great tool for combining your marketing and public
relations efforts. If you have similar goals in marketing and public
relations for pushing out different pieces of content, the ARC is a very good
tool for the collaboration of those departments in achieving the same goals,"
said Stacey Bowman-Hade, Director of Public Relations at Sodexo.

The Sodexo team had several objectives for its campaign this year, ranging
from traditional ROI and content delivery, to operating as an external
resource and authority for both clients and media, and the ARC allowed them to
deliver on all fronts.

"The ARC allows Sodexo to distribute content to targeted audiences in a very
clear and concise way to enter the conversations at a higher level and at a
level for productive conversation," noted Kevin Rettle, Director of Marketing
for Sodexo.

The ARC has paid off for Sodexo in unexpected ways, as well. The sales force
made use of the ARC as a "mobile app" to share original content and provide a
context for Sodexo's industry position while out in the field.

As an industry thought leader, PR Newswire regularly produces
originalandrelevant content that offers public relations, investor relations
and marketing professionals advice and strategies to reach their
communications goals.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia
platforms that enable marketers, corporate communicators, sustainability
officers, public affairs and investor relations officers to leverage content
to engage with all their key audiences. Having pioneered the commercial news
distribution industry 59 years ago, PR Newswire today provides end-to-end
solutions to produce, optimize and target content — from rich media to online
video to multimedia — and then distribute content and measure results across
traditional, digital, mobile and social channels. Combining the world's
largest multi-channel, multi-cultural content distribution and optimization
network with comprehensive workflow tools and platforms, PR Newswire enables
the world's enterprises to engage opportunity everywhere it exists. PR
Newswire serves tens of thousands of clients from offices in the Americas,
Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc

Media Contact:
Caitlin Carragee
Manager, Marketing Communications


SOURCE PR Newswire Association LLC

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