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DreamPlay Toys Launches App Inspired by Disney’s The Little Mermaid Featuring Revolutionary New iD™ Recognition Technology



  DreamPlay Toys Launches App Inspired by Disney’s The Little Mermaid
  Featuring Revolutionary New iD™ Recognition Technology That Brings Toys to
  Life in New Ways

“Ariel’s Musical Surprise” app features groundbreaking 2D image and 3D object
           recognition, for 3D gameplay and enhanced physical play

Business Wire

MALIBU, Calif. -- October 14, 2013

DreamPlay Toys, LLC, the joint venture between emerging technology company
NantWorks, LLC, founded by Dr. Patrick Soon-Shiong and leading US toy company,
JAKKS Pacific, Inc. (Nasdaq: JAKK), announced today the launch of the “Ariel’s
Musical Surprise” app, now available on the iTunes® app store. The app,
developed by DreamPlay Toys and published by Disney, utilizes NantWorks’
patented iD recognition technology to recognize 2D images and 3D objects. The
app enhances the at-home toy experiences on select Little Mermaid toys and
role-play items manufactured by JAKKS Pacific now available at retailers
nationwide, and also offers game play on its own.

DreamPlay Toys, LLC, the joint venture between NantWorks, LLC, founded by Dr.
Patrick Soon-Shiong an ...

DreamPlay Toys, LLC, the joint venture between NantWorks, LLC, founded by Dr.
Patrick Soon-Shiong and JAKKS Pacific, Inc. (Nasdaq: JAKK), announced the
launch of the "Ariel's Musical Surprise" app on the iTunes® app store. The
app, developed by DreamPlay Toys and published by Disney, utilizes Nantworks'
patented iD recognition technology. The app enhances the at-home toy
experiences on select JAKKS Little Mermaid toys now available at retailers
nationwide, and also offers game play on its own. (Photo: Business Wire)

“At its core, this patented recognition technology is transforming the World
Wide Web into the web enabled world, allowing individuals to browse the
physical world around them and unlock new digital experiences,” said Dr.
Patrick Soon-Shiong, NantWorks’ founder.

The patented 2D and 3D recognition technologies instantly recognize each
DreamPlay™ app-enabled Little Mermaid toy without the need for any type of
marker or QR code, and creates a magical experience for consumers in the form
of interactive games, content-rich experiences and animation available on
their smart phone or tablet device.

“The iD recognition empowers kids to unlock the physical world with digital
content related to their favorite toys,” said Stephen Berman, Co-Founder and
CEO, JAKKS Pacific, Inc. “This marks a seamless convergence of technology,
storytelling and traditional toy play delivered through a single experience;
bringing magic to life.”

In celebration of the release of The Little Mermaid Diamond Edition on
Blu-ray™ this fall, “Ariel’s Musical Surprise” is the first-ever DreamPlay
app. When played with select Little Mermaid toys from JAKKS, Ariel’s beautiful
underwater world and iconic music from the film comes to life, connecting kids
to a favorite Disney character. Children can explore Ariel’s grotto, paint and
decorate fish under the sea, and create and play music. 3D gameplay rendering
allows for a unique and truly magical experience never before available.

The DreamPlay app-enabled Little Mermaid toys from JAKKS include:

  * Ariel Musical Light-Up Feature Dress - Girls can celebrate their inner
    princess in this gorgeous Ariel-themed mermaid gown with motion-activated
    lights and fun music. With the DreamPlay app experience, little girls can
    learn to dance with fish and follow their moves as they guide them around
    the dance floor. Ages 3-5, SRP $34.99
  * Musical Instrument Set - Budding musicians can strike up their very own
    crustacean band with this set that  includes bongos, a tambourine, a pair
    of maracas, a trumpet and a microphone. With the DreamPlay app experience,
    children can interact with Sebastian, mimicking his moves on the bongos
    while trying to follow along. Watch out because each round becomes more
    challenging! Ages 3-5, SRP $19.99
  * Magical Mermaid Kitchen - Little girls can cook up a fantastical feast
    with this incredible kitchen that  says multiple phrases, makes fun
    kitchen sounds and includes lots of kitchen accessories! And, with the
    DreamPlay app experience, little cooks can learn to create cakes and
    treats and be rewarded with a “fireworks” display for a job well done.
    Ages 3-5, SRP $79.99
  * Ariel Keyboard Vanity - Little princesses can treat themselves to a royal
    makeover, or transform the vanity into a keyboard to create original
    music. With the DreamPlay app experience, children can play a musical game
    led by magical seahorses. Ages 3-5, SRP $89.99

The DreamPlay app-enabled Little Mermaid toys from JAKKS are each sold
separately and available now at major retailers nationwide. The “Ariel’s
Musical Surprise” app is free to download now on the iTunes app store.
Children can also experience fun gameplay through in-app purchases, without
the need to purchase additional products. For more information, visit
www.jakks.com/dreamplay.

About DreamPlay Toys, LLC

DreamPlay Toys, LLC is a joint venture between leading toy manufacturer JAKKS
Pacific, Inc. (Nasdaq: JAKK) and technology innovator NantWorks LLC, to
develop, market and sell toys and related consumer products incorporating
NantWorks’ proprietary iD™ image recognition technology. This
revolutionary technology enables the consumer to create magic in the real
world, using a smart phone or tablet device to instantly link physical product
to video content, animation and interactive game play. JAKKS Pacific plans to
introduce a broad product line which will combine this ground-breaking
technology with exciting new content, leaving consumers with a memorable and
entertaining experience.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the
creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. DreamPlay Toys,
LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to
develop, market and sell toys and related consumer products incorporating
NantWorks’ proprietary iD image recognition technology. www.jakks.com

About NantWorks, LLC

On the front-lines of the cutting edge, NantWorks brings the impossible to
life.

Founded by renowned scientist and medical mind Dr. Patrick Soon-Shiong,
NantWorks LLC converges the powers of semiconductor technology,
supercomputing, advanced networks, and proven innovation—all animated by the
limitless power of human ingenuity—to reimagine and redefine the world around
us. Applying collaborative sciences to fields as diverse as healthcare,
commerce, and digital entertainment, NantWorks seeks not just to remodel how
we interact with our environments—but to revolutionize how we all work, live,
and play on a daily basis.

NantWorks is the umbrella organization for the following entities: NantHealth,
NantMobile, NantMedia, NantOmics, NantBio, and NantCloud. Fact-based and
solution driven, each of NantWork’s division entities operates at the
intersection of innovation and infrastructure.

The NantWorks recognition platform comprises state of the art and proprietary
image, object, music and voice recognition technologies.

NantWorks iD Browser is now available for download in the Apple App Store and
the Google Play Store.

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131014005316/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50727847&lang=en

Contact:

JAKKS Pacific, Inc.
Anne-Marie Grill
310-455-6245
amgrill@jakks.net
or
NantWorks LLC
Jen Hodson
310-405-7539
jhodson@nantworks.com
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