Crumbs Bake Shop Celebrates Girl Scouts!

                   Crumbs Bake Shop Celebrates Girl Scouts!

Cupcake Retailer Introduces Exclusive New Cupcake Flavors Inspired by
Best-Selling Girl Scout Cookies®

PR Newswire

NEW YORK, Oct. 14, 2013

NEW YORK, Oct. 14, 2013 /PRNewswire/ --Crumbs Bake Shop(NSDQ: CRMB), the
nation's largest cupcake specialty retailer, is proud to introduce the Crumbs
Girl Scout Cupcake Collection inspired by everyone's favorite Girl Scout
Cookies®. In addition to the Thin Mints® Cupcake made famous in celebration of
National Girl Scout Cookie Day in February of this year, Crumbs, under a new
license agreement with Girl Scouts of the USA, will introduce three new
flavors: Girl Scouts Caramel & Coconut, Chocolate Peanut Butter Creme and
Peanut Butter Cookie. The individual signature cupcakes, as well as a
tastepack featuring all of these iconic flavors, and a Thin Mints® Colossal
will be available beginning October 14^th at Crumbs Bake Shops nationwide and
online at Prices for these delicious new desserts will range
from $4.50 - $24.95.

"We are so excited to collaborate once again with the Girl Scouts and bring to
the public new cupcakes which capture the magical taste and essence of the
Girl Scout Cookie™," said JulianR. Geiger, President and CEO of Crumbs Bake
Shop. "Girl Scouts of the USA and the Girl Scout CookieProgram represent what
we at Crumbs also believe--that by empowering girls you can inspire them to do

"We are excited to extend our licensing relationship with Crumbs Bake Shop to
encompass these new flavors," said BarryHorowitz, vice president and general
manager, Girl Scout Merchandise, Girl Scouts of the USA. "As we launch
intoour next century of leadership, we are pleased to have Crumbs Bake Shop's
help in raising awareness about the Girl Scout Cookie Program and the business
and financial literacy skills girls learn from participating in this

Formore information please visit

The first Crumbs Bake Shop opened in 2003 on the Upper West Side of Manhattan
and is well known for its innovative and oversized gourmet cupcakes. The
Company currently has 77 locations in 12 states and the District of Columbia,
including 19 stores in super regional malls.

About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls, with 3.2million girl and adult members
worldwide. Girl Scouts is the leading authority on girls' healthy development,
andbuilds girls of courage, confidence, and character, who make the world a
better place. The organization serves girlsfrom every corner of the United
States and its territories. Girl Scouts of the USA also serves American girls
andtheir classmates attending American or international schools overseas in
90 countries. For more information on howto join, volunteer or reconnect
with, or donate to Girl Scouts, call 800-GSUSA-4-U (800-478-7248) or visit For more information about the Girl Scout Cookie Program

Quinn G. Solomon
646.278.6092 /

SOURCE Crumbs Bake Shop

Press spacebar to pause and continue. Press esc to stop.