LotLinx Launches: Tears Down 3rd-Party 'Wall' Between Consumers and Auto Dealership Websites, Drives More Traffic and Higher

   LotLinx Launches: Tears Down 3rd-Party 'Wall' Between Consumers and Auto
           Dealership Websites, Drives More Traffic and Higher ROI

Auto industry's first direct-linking technology eliminates lead form barrier,
returns shopping traffic flow directly to dealers, increases conversion and

- Coalition of 125+ leading 3rd party sites, reaching 6.5 million consumers

- Saves dealerships up to 85%, versus SEM shoppers & 3rd-party leads

PR Newswire

SAN FRANCISCO, Oct. 14, 2013

SAN FRANCISCO, Oct. 14, 2013 /PRNewswire/ --LotLinx officially launched today
with a mission to tear down the third-party wall between auto dealers and
their customers. Offering the auto industry's first direct-linking platform,
LotLinx connects over 6.5 million consumers searching for vehicle inventory
online directly to dealership websites each month, delivering a much higher
ROI than other online options. Now, for the first time, consumers who search
inventory on third-party sites will not have to navigate through a lead form,
or abandon the site altogether, to get information on the specific vehicle
they are interested in, but will be connected directly to that vehicle's
detail page (VDP) on the dealership website.

Inventory search is the number one consumer activity on third-party automotive
sites and is increasing dramatically. And, according to Cobalt[1], VDP views
of online inventory are the critical predictor of car sales, generating higher
conversion and engagement, and resulting in higher sales velocity
thantraditional third-party leads or online marketing efforts. Yet, for
years, dealers have been buying expensive and 'oversold' leads that disrupt
the search process, are infrequently completed accurately and force shoppers
to trade personal information for delayed vehicle information. LotLinx
technology revolutionizes this entire process, replacing lead forms on
third-party sites with direct links that transport consumers searching for
inventory directly to the dealer's VDP, resulting in a higher conversion rate
at a fraction (up to 85% reduction) of the cost of other online options.

"Inventory search is the final step buyers take online before engaging with a
dealer and making a purchase," said Len Short, Founder of LotLinx. "Until now
their navigation has been frustrated by lead forms. It's an artificial
barrier, or 'brick wall,' the consumer hits when he or she wants to shop a
specific vehicle online. This has been depriving dealerships of
high-converting, direct online engagement with the buyer. The time has come
for our industry to tear down that wall!"

"Consumers expect instant information and dealerships need the flow of
low-funnel traffic returned to their sites. This is exactly the pain point
LotLinx was engineered to solve. As more and more dealers make a fundamental
shift to marketing their own websites as the consumer shopping destination,
LotLinx is there to ensure that shopping traffic reaches the dealer's site
directly and converts."

The patent-pending LotLinx platform now powers 125+ automotive search sites,
from AOL Autos to Car and Driver, which reach over 85% of all auto shoppers.
Data confirms that these consumers are more engaged, spend more time on the
dealership's website, view more vehicles and are closer to a purchase than
traditionally generated traffic.

Over 50 dealerships, including several major dealer groups, have tested, then
expanded, LotLinx and are generating significant increases in sales velocity
and ROI. For example, across all dealerships using LotLinx, cost per VDP view
was $3.08 versus $40.26 for non-branded Search Engine Marketing (SEM); cost
per unique shopper was $4 versus $121.72 for non-branded SEM, and engagement
was 33% higher.

Said Mark Wolfe, Sales Director of Price-Simms: "I was introduced to LotLinx
in August 2012 and have implemented it in four rooftops. LotLinx significantly
increases my VDP views, customer contacts and most importantly, sales."

Said Pat Iseman, Internet Director, Lubbers Auto Group: "The folks at LotLinx
bent over backwards to help us understand and implement their service. They
came through and delivered what they promised, which was low funnel shoppers
to our own website, more affordably than better-known marketers in the paid
search space. I would recommend LotLinx wholeheartedly as a great option to
drive the right traffic to your dealership site." 

The LotLinx Solution – What It Does

  oIndexes – LotLinx technology instantly indexes a dealership's live, on-lot
    inventory, creating a fully searchable record optimized for integration
    into multiple independent search platforms.
  oLinks – LotLinx serves the live inventory continuously to over 120 auto
    search platforms.
  oOptimizes – Through LotLinx, a dealer's live listings appear in top
    results whenever the vehicle matches a buyer's search criteria.
  oConnects – LotLinx search results are linked directly to a dealer's VDPs,
    on the dealership website, allowing buyers to bypass the lead-form and
    connect directly.

Based in San Francisco, LotLinx developed its technology from the ground up
and is guided by a Board of Directors full of automotive Internet visionaries,
especially in the search and lead space, including Mark Boyd, Co-founder of
Chrome, who helped build and sell Dealix to Cobalt, and has served as 
investor/advisor for multiple leading-edge automotive technology companies,
such as CARgigi, CarWoo, ActiveEngage, and ZAG/TrueCar; Denise Chudy, former
GM of the automotive group at Google; and Jim Riesenbach, former CEO of
Autobytel Inc. and GM of AOL Search.

About LotLinx

LotLinx is the auto industry's first direct-linking technology platform and
connects over 6.5 million consumers searching vehicle inventory online every
month directly to the dealership websites where that inventory resides.
Founded by a team of veteran automotive and digital innovators, the company's
mission is to tear down the third-party wall between dealers and their
customers, and provide a more positive and efficient experience for
dealerships and consumers alike. LotLinx's patent-pending technology replaces
lead forms on third-party sites with direct links that transport consumers
searching for inventory directly to the dealer's Vehicle Detail Page (VDP),
all at a higher conversion rate and fraction of the cost of other online
options.Powering 125+ automotive search sites from AOL Autos to Car and
Driver, Lotlinx reaches over 85% of all auto shoppers. LotLinx is based in San
Francisco, CA.

Media Contacts
Melanie Webber, mWEBB Communications, 949-307-1723 / melanie@mwebbcom.com
Crystal Hartwell, mWEBB Communications, 714-987-1016 / crystal@mwebbcom.com

[1] Cobalt Business Intelligence, VDP Study, 2012

SOURCE LotLinx, Inc.

Website: http://www.lotlinx.com
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