Southwest Airlines Announces Organizational Leadership Changes

        Southwest Airlines Announces Organizational Leadership Changes

PR Newswire

DALLAS, Oct. 14, 2013

DALLAS, Oct. 14, 2013 /PRNewswire/ --Southwest Airlines (NYSE: LUV) today
announced key executive changes across the carrier's Commercial, Operational,
and Technology groups:

Andrew Watterson joins Southwest as Vice President of Network Planning and
Performance to lead the carrier's Network Planning and Commercial Planning
Teams. Watterson previously was Vice President of Planning and Revenue
Management at Hawaiian Airlines. 

Sherry Staber joins Southwest as Vice President of Business Transformation
Solutions, Operations and Enterprise Management, a leadership position in the
carrier's Technology organization. In this new role, Staber will be
responsible for leading engagement efforts with Southwest's Aircraft
Operations and Enterprise Management Customers in shaping their project
roadmaps and priorities to consistently deliver Business value. Staber
previously was Vice President of Corporate Solutions for Plano-based J.C.
Penney Co.

Bill Tiffany,currently Southwest's Maintenance Senior Director of Supply
Chain Management, has been promoted to Vice President of Supply Chain
Management. In this new role, Tiffany will leverage Southwest's expertise and
buying power under one umbrella of Supply Chain Management—including
Maintenance Supply Chain, Companywide Purchasing and Procurement, and Fuel
Management.

Additionally, Brian Hirshman, currently Southwest's Senior Vice President of
Technical Operations, has been tapped to become Senior Vice President of
Operations, overseeing Technical Operations, Cargo/Charter Operations, Ground
Operations, and the carrier's Operations Coordination Center. Hirshman
succeeds Greg Wells, who assumes the role of Senior Vice President of
Operational Performance to focus on operational strategy and overall
performance for the organization.

Finally, Ryan Green, currently Southwest's Senior Director of Loyalty and
Partnerships in Marketing, has been promoted to Managing Director of Customer
Development. He is part of the Marketing leadership team, reporting to Vice
President and Chief Marketing Officer Kevin Krone. Green's 15-year career
includes developing Southwest's All-New Rapid Rewards frequent flyer program
and enhancing the airline's loyalty partnerships.

"These well-deserved promotions and realignments better position Southwest for
new opportunities and future growth," said Executive Vice President and Chief
People Officer Jeff Lamb. "We continue to knit together a strong Leadership
Team at Southwest, and these changes will help support the transformation of
our brand in this tough industry."

ABOUT SOUTHWEST AIRLINES CO.
In its 43^rdyear of service,Dallas-based Southwest Airlines(NYSE:
LUV)continues to differentiate itself from other carriers with exemplary
Customer Service delivered by more than 45,000 Employees to more than 100
million Customers annually. Southwest is the nation's largest carrier in
terms of originating domestic passengers boarded, and including wholly-owned
subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in
the world to serve 97 destinations in 41 states, the District of Columbia, the
Commonwealth ofPuerto Rico, and six near-international countries. Southwest
is one of the most honored airlines in the world, known for its triple bottom
line approach that takes into account the carrier's performance and
productivity, the importance of its People and the communities it serves, and
its commitment to efficiency and the planet. The 2012 Southwest Airlines One
Report™ can be found atsouthwest.com/citizenship.

SOURCE Southwest Airlines

Website: http://www.southwest.com
Contact: Public Relations, Southwest Airlines, 214-792-4847
 
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