Responsys to Unveil New Research Highlighting a Post-Campaign Era of Marketing
During Annual Global Tour
The New School Marketing Tour Guides Brands on How to Shift From
Creating Campaigns to Creating Highly Orchestrated Customer
SAN BRUNO, CA -- (Marketwired) -- 10/14/13 -- Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, is
hitting major cities across the globe to help marketers address one
of their most significant challenges: the coordination and
integration of their digital marketing efforts. Dubbed the New School
Marketing Tour, the company announced today it will be holding events
in New York on October 22, San Francisco on October 24, Dallas on
October 29, Chicago on November 7, London on November 13, Stockholm
on November 19, Copenhagen on November 21 and Hamburg on December 12.
In July, New School Marketing Tour events were held in Melbourne and
The North American leg of the city tour will be kicked off by guest
speaker Rob Brosnan, Principal Analyst at Forrester Research, Inc.,
who will discuss new research, commissioned by Responsys, that
illustrates the need for marketers to shift their job focus from
creating campaigns to creating unique interactions that together make
up a differentiated customer experience.
The New School Marketing Tour will bring together leading marketers
from around the globe to share their experiences in transforming
their businesses for the post-campaign era of marketing, as well as
to learn how to deliver a better customer experience and achieve
higher revenue with an orchestrated approach to digital marketing.
Some highlights include:
-- Responsys customers from every leading vertical, including top
retailers, financial services firms and travel companies, will share
how their Responsys-driven programs have empowered them to engage with
millions of consumers on an individual basis and produce dramatic
results with greater efficiency than ever before.
-- Responsys executives and experts will showcase the next-generation
marketing orchestration capabilities of the Responsys Interact
Marketing Cloud and help attendees understand how they can capitalize
on this opportunity to move their programs forward.
-- Attendees will have the opportunity to network and continue the
learning over cocktails with some of the world's most innovative
"Responsys helped Grainger develop strategic solutions for building
highly personalized customer messaging," said Wesley Ward, Marketing
Manager with Grainger, the leading broad line supplier of
maintenance, repair and operating (MRO) products serving businesses
and institutions. "With Responsys, we are orchestrating sophisticated
multi-channel campaigns that build on the life-cycle of the customer.
The New School Marketing Tour crystallizes this thinking, inspiring
marketers to focus on the customer when creating their multi-channel
"Marketing is becoming increasingly less orchestrated as brands
struggle with a growing number of customer touch points and
complexities," said Scott Olrich, President, Marketing & Platform at
Responsys. "A post-campaign era marketing model is required to get
brands thinking beyond campaign siloes and begin to see marketing as
a set of related interactions that added together make up the overall
customer experience. The New School Marketing Tours are specifically
designed to help marketers begin to champion this transformation in
their own marketing departments."
Marketers interested in learning more and registering to attend one
of the New School Marketing Tour events, may visit:
www.responsys.com/tour. For every registration for a U.S. city,
Responsys will donate $10 to charity: water's September campaign,
which supports clean water and community development in Orissa,
India(1). For every London attendee, Responsys will donate GBP 10 to
the One Foundation, who is bringing clean water and sanitation to
those countries that are most in need.
Suggested Tweet on Today's @Responsys News
-- Click to Tweet: Join @Responsys at the #NSMTour to learn how to stop
creating campaigns & start orchestrating experiences rpsys.co/Wt
Responsys (NASDAQ: MKTG) is a leading marketing cloud
software and services company. Our mission is to enable the smartest
marketing in the digital world. The most respected brands across the
globe use the Responsys Interact Marketing Cloud to manage their
digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at massive scale. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. For more information visit: responsys.com.
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
(1) Responsys will donate up to $10,000 to charity: water
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