The Estée Lauder Companies Partners with Somaly Mam Foundation and AFESIP to Launch the Somaly Mam Beauty Salon in Cambodia

  The Estée Lauder Companies Partners with Somaly Mam Foundation and AFESIP to
  Launch the Somaly Mam Beauty Salon in Cambodia

Business Wire

NEW YORK -- October 11, 2013

The Estée Lauder Companies Inc. (NYSE:EL) announced on The International Day
of the Girl, the opening of the Somaly Mam Beauty Salon, a social enterprise
developed in partnership with the anti-trafficking organization, The Somaly
Mam Foundation.

The full service beauty salon, located in Siem Reap, Cambodia, will cater to
tourists and locals alike, while providing survivors of sexual slavery and
human trafficking with the education and vocational training needed to achieve
socioeconomic independence. Leveraging top beauty experts and products from
The Estée Lauder Companies’ prestige brands, such as Bobbi Brown, Bumble and
bumble, and Clinique, the Somaly Mam Beauty Salon will offer a world-class
education in high-touch beauty services in hair care, makeup application and
nail treatments.

“For many years the salon has been my dream and now it is becoming a reality,”
said Somaly Mam, Cambodian survivor and co-founder of the Somaly Mam
Foundation (SMF). “As a survivor of sexual slavery, I understand how important
education and skills training are for these young women. This salon provides a
platform for victims to become survivors and helps the survivors to become a
part of the solution to end modern slavery. The salon will not only offer
training and economic opportunity, it will serve as a place for visitors to
receive services—and ultimately to learn more about trafficking and what we
can all do to combat it. We are so proud of what this salon can do to change
individual lives and communities, and we are so grateful to The Estée Lauder
Companies for their support.”

SMF will collaborate with their on-the-ground partner AFESIP Cambodia (French
for “Acting for Women in Distressing Situations”) to implement the suite of
education and training courses for salon employees.

Since 1996, AFESIP Cambodia has combated sexual slavery in Southeast Asia by
rescuing victims of human trafficking and providing recovery and skills
training to help foster the economic empowerment of its survivors. AFESIP’s
Center for Recovery and Skills Training in Siem Reap offers a beauty-training
program and small business management program to equip survivors with the
education and tools that can boost their position in the community, remove
stigmas and encourage gender equality.

Based on AFESIP’s model, the Somaly Mam Beauty Salon will provide training in
hair styling, makeup application and nail care. Additional coaching in life
skills and small business management will help prepare trainees to run their
own salons in the future. This basic education and vocational training will
enable survivors to generate income to help support themselves and their
families, and avoid the vulnerabilities that allow for exploitation and abuse
in the sex trade.

All products are being provided by Bobbi Brown, Bumble and bumble, and
Clinique. Products are carefully selected to suit the climate and clientele of
Southeast Asia. The Estée Lauder Companies will fund the setup and first three
years of the salon’s operations. The salon’s goal is to be financially
self-sustaining by 2016. The salon project is aimed at establishing a
successful model that will be replicated in other geographical areas with high
incidences of sexual slavery and programs to aid the victims of exploitation
and abuse.

Bumble and bumble, a renowned salon and hair care line, lent its expertise in
design, salon operations, client relations and advanced training by top salon
educators. The Bumble and bumble team collaborated with survivors to design a
relaxing oasis that combines Bumble and bumble’s design aesthetic with the
women’s love of bright colors and flowers.

Bumble and bumble’s salon management team developed management protocols to
ensure that the Somaly Mam Beauty Salon operates with a high standard of
hygiene protocol and client care. Hair care and styling products will be
exclusively provided by Bumble and bumble. T3, a professional hair tool brand
frequently used by Bumble and bumble’s backstage team, provided the salon with
combs, brushes and heat styling tools. Visiting Bumble and bumble stylists
will provide specialized training sessions twice a year.

Bobbi Brown Cosmetics, an exclusive makeup line developed by celebrated makeup
artist Bobbi Brown, is providing both basic and advanced makeup application
training twice yearly to develop the girls’ artistry skills and build their
confidence. Additionally, the brand is outfitting the salon with makeup
stations, a full range of products and brushes through its Singapore-based
team. In line with Bobbi Brown’s global “Pretty Powerful” initiative, the
brand is committed to supporting organizations that help empower women and
girls with the confidence and resources to be their best.

To round out the education offerings, Clinique, the global expert in
Dermatologist Developed, Allergy Tested, Fragrance Free skin care is providing
some of its top-selling products. Additionally, the brand is educating the
women on skin physiology, how to treat common skin care concerns as well as
service and selling standards.

About the Somaly Mam Foundation: The Somaly Mam Foundation is a nonprofit
organization committed to ending modern slavery and empowering its survivors
as part of the solution. Co-founded by sex slavery survivor Somaly Mam, the
Foundation works to eradicate sex slavery, liberate its victims and empower
survivors to create and sustain lives of dignity and as agents of
next-generation change. The Foundation supports rescue operations, shelter
services, and rehabilitation programs in Southeast Asia, where the trafficking
of women and young girls is widespread.

About Agir pour les Femmes en Situaciones Precaires (AFESIP): Since 1996,
AFESIP, a Cambodia-based non-governmental organization, has combated sexual
slavery in Southeast Asia by rescuing victims of human trafficking and
providing recovery and skills training to help foster the economic empowerment
of its survivors. AFESIP’s multilateral approach to recovery, rehabilitation
and reintegration has helped survivors build independent lives as well as
strengthen impoverished communities that are vulnerable to sex trafficking.

About The Estée Lauder Companies: The EstéeLauder Companies one of
the world's leading manufacturers and marketers of quality skin care, makeup,
fragrance and hair care products. The Company's products are sold in over 150
countries and territories under the following brand names: Estée Lauder,
Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C,Bobbi
Brown,Tommy Hilfiger, Kiton, La Mer,Donna Karan, Aveda,Jo Malone, Bumble and
bumble,Darphin,Michael Kors, American Beauty, Flirt!,GoodSkin
Labs,Grassroots Research Labs,Tom Ford, Coach, Ojon, Smashbox,Ermenegildo
Zegna, Aerin Beauty and Osiao.


For additional information, please contact:
For The Estée Lauder Companies:
Anna Klein, 212-572-4078
Executive Director, Global Communications
For Somaly Mam Foundation/AFESIP
Alison Nakamura
Sr. Director of Communications
Somaly Mam Foundation
O: 212-367-1366 | M: 917-532-3973
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