BMW Northwest to Unveil BMW i3 in New Future-Focused Showroom After $4-Million
The oldest family-owned BMW dealership in U.S. to be first in Puget Sound to
reveal luxury brand's competitive new format this spring featuring Apple-style
Product Genius and i3
TACOMA, Wash., Oct. 11, 2013
TACOMA, Wash., Oct. 11, 2013 /PRNewswire/ -- BMW Northwest – a family owned
and operated dealership since 1968 – will be the first BMW dealer in the Puget
Sound to unveil the brand's high-tech Future Retail concept when it opens its
newly remodeled, 31,000 + square-foot space this spring.
The remodel, the opening of which will coincide with the release of the
automaker's electric "BMW i" series, will reflect the sophisticated new ways
people shop for cars.
Wired, interactive customer kiosks and tech-savvy, concierge-style staff
(think: Apple Genius-style product experts) will be on hand in the sales
department to walk customers through the BMW line's performance features and
wide range of digital and technical capabilities, and a new, streamlined
ordering process will simplify custom orders.
Enhancements will also include dedicated display for the energy saving
electric i-series, a 15-car showroom (nearly twice the previous size), a
covered service area for customer service drop-off, genius desk for technology
consults and the Isetta bar that offers coffee, beverages, snacks, Wi-Fi and
comfortable seating in a lounge-like atmosphere.
The expansion of BMW Northwest, which is being executed by Tacoma's Helix
Design Group and AP Construction (formerly Rushforth), broke ground September
4^th with the demolition of old showroom. Founder Werner Scharmach, now 82
years old, was present when the building came down.
Werner Scharmach recalls, "At the time we had that building built, it was
quite modern. It was hard for me to see it come down, at the same time it is
unbelievable to see how things have advanced in the last 20 years. The new
building reflects that."
In addition to a more refined, customer-focused shopping experience, the
redesigned BMW Northwest will display a more 21^st-century aesthetic. "The new
look from BMW is a move away from gray and white," says Manfred Scharmach, BMW
Northwest's president and owner. "It introduces more wood, and warm,
comfortable colors," he says. "Think Starbucks meets Apple."
The dealership's new design and increased services and benefits will only
enhance the luxury car buyer's shopping experience – and BMW Northwest already
has the highest customer satisfaction index scores for any BMW dealer in
Washington State. Additionally, BMW claimed the 2013 US luxury sales title as
Top Selling Luxury Vehicle in America.
BMW Northwest is in full operation during the remodel, with sales and service
remaining on site at 4011 20th St E Tacoma, and an all-weather showroom set up
in its 30,000 square-foot warehouse one block south of the dealership.
BMW Northwest History
In 1968, BMW, which had launched in the U.S. just one year earlier, offered
Washington's second franchise to Werner Scharmach, then owner of European
Motors Service in Olympia. In 1970, along with his son, Manfred Scharmach,
operations were expanded and eventually moved entirely to Lakewood.The
Lakewood store operated until the early 1990s, when BMW Northwest moved to its
current location along the I-5 corridor in Fife. Today, Manfred Scharmach owns
and operates BMW Northwest, now one of the largest family owned new and
pre-owned luxury car dealers in western Washington and the last family owned
BMW dealership in the Puget Sound.
About BMW Northwest
BMW Northwest has been family owned and operated since 1968 and is the premier
BMW dealer in Tacoma. BMW Northwest strives to provide for their customer's
every automotive need and offers an extensive inventory of new and used cars.
In addition to their friendly and knowledgeable sales staff, they also provide
financing, service, and parts. They are open Monday through Friday, 8 a.m. to
7 p.m.; Saturday, 9 a.m. to 6 p.m.; and Sunday 11 a.m. to 5 p.m. Customers may
call Sales at 866.843.3706, Parts at 866.798.0243, and Service at
Lori Randall /Randall PR
Read more news from BMW Northwest.
SOURCE BMW Northwest
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